What Kellogg Is Known For
Marketing. Kellogg and marketing are nearly synonymous in most MBA circles. However, the school is working hard not to be painted as merely a “marketing school.” Indeed, each year nearly twice as many graduates go into consulting as they do marketing, and Kellogg’s general management curriculum is perfectly suited for a wide range of career paths. Nonetheless, Kellogg does feature some of the top marketing professors and courses available, and is a natural first choice for anyone looking to specialize in that area.
Collaboration. More than 40 years ago Kellogg pioneered the practice of teamwork in management education and corporate leadership. Today, teamwork is a buzzword at every business school (and corporation) around the world. Despite this widespread adoption, Kellogg continues to remain a leader when it comes to collaborative learning. Many classes have zero individual assignments; every deliverable is submitted as a team. Only one’s individual contributions to the classroom discussion would differentiate grades among teammates.
A party atmosphere. Whether it’s at the weekly on-campus kegger called “TG” (short for TGIF—Thank God it’s Friday), on your weeklong, international KWEST trip with fellow students and significant others before school starts, on Ski Trip during winter break, or during the many, many parties and other events, you’ll find that Kellogg can have an almost “frat house” feel to it. Some students can be surprised during the pre-term orientation called CIM (Complete Immersion in Management) how quickly some Kellogg students revert back to their undergraduate antics.