The One Business School You Should Never Apply To

08fba0fCreating your target school list is an integral part of setting the appropriate MBA application strategy. Many things go into creating the right strategy. Looking into what location, teaching style, career opportunities, or class size make sense as logical starting points for your school research.

Part of this vetting process involves evaluating your fit for all relevant aspects of your business school criteria. If there are aspects of a school that are important, you should make a decision as early as possible whether this criteria is a deal breaker for you or not.

So you have done your school research and identified your deal breakers and created a target school list that you are happy with. So what is the one school that you should never apply to? Well the answer is the school you would not actually matriculate to! This sounds obvious, but every year applicants make this mistake months before they actually have to deal with the consequences.

This issue manifests when the applicant receives an offer of admission from a school they realize they actually do not want to attend. This is not the same as applying to a safety school. With a safety school, you are applying to a school that you feel you have a high degree of certainty that you will receive admission to. The difference for safety schools is if admitted and without other offers, a candidate would actually be comfortable attending.

Applying to a school you have no desire to actually attend makes no sense and is a waste of time, energy, and mental space. It provides the false security of an option that does not really exist. This is why the upfront process of vetting your schools is so important. If this process is done right, a candidate would never apply to a school that they would not go to. Many candidates once they receive application decisions struggle to deal with the decision to reapply in future years, even with an offer in hand, which is a sign of school selection issues.

Be honest with yourself as early as you can in the process when it comes to school selection, to make your application process and subsequent matriculation decision as straightforward and simple as possible.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Beyond the Numbers: How to Stand Out From Other Qualified MBA Applicants

MBA Applicant VolumeIt is getting harder and harder to stand out from the pack when applying to business school, especially when it comes to the quantitative side of the equation. The average GMAT scores of top schools are higher than ever and only continue to rise, with programs like Kellogg and Wharton reflecting higher and higher average scores on a yearly basis. You have a top GPA? Join the club! You won’t be the only applicant who got good grades in undergrad.

Admissions into business school are as competitive as ever so it is really important to find non-quantitative ways to stand out. Let’s explore some strategies you can take to stand out in a more qualitative fashion:

Business schools love applicants who love them, so the more you can show your passion and excitement for the program you are applying to, the better off you will be. Passion can come across in a few different ways, the most accessible of which is via the essays. A well-written essay that oozes enthusiasm is not only a good read, but also really makes the candidate memorable and thus, stand out to the Admissions Committee. In addition, in-person interactions like class visits, information sessions and interviews can go a long way in differentiating a passionate candidate and allow the application to really jump off the page.

It’s not just about whether you seem qualified on paper to attend a school – it’s also about whether you are a good fit for the school you are applying to based on the strengths and characteristics of the program as well as your unique development needs. Expressing a strong fit with the program will make you to stand out because so few candidates can effectively address this and make a real case for why they should be admitted.

One thing most applications seek to do is unearth YOUR unique reasons for being interested in a program, and how the program is the ideal next step for you both personally and professionally. It is not enough to simply answer application-related questions. It’s also critical to personalize your responses so your application is a unique package that personifies your fit with the program in a memorable way.

School Knowledge:
School knowledge plays more of a role in allowing a candidate to stand out than most ever truly comprehend. This knowledge will be obvious to the Admissions Committee during each stage of the evaluation process, and doing your research can really pay dividends come decision day.

Numbers don’t lie, but they rarely tell the full story – to truly stand out in today’s highly competitive application climate, applicants must go beyond the numbers and implore the tactics above to guarantee their success.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Learning from Yao Ming: How to Be Unique While Still Fitting In

Yao MingYao Ming, arguably China’s most popular athlete, was recently inducted into the Basketball Hall of Fame. Ming was able to turn his massive size and refined skills into an outstanding career. Even more importantly, however, was that his cultural awareness and personality enabled him to be a global ambassador connecting the East and the West.

An icon transcending his sport, Ming became a bridge of understanding across cultures – treading the balance between sharing his culture with others, while also fitting into a different culture almost seamlessly. As you start brainstorming essay topics for your target business schools, you will surely come across two important tips:

  1. Show what makes you unique
  2. Demonstrate fit

At first glance, these points may seem contradictory to each other, but Yao Ming’s example demonstrates a perfect balance between the two:

Represent Yourself
You want to represent yourself proudly in your admissions essays, demonstrating pride in your culture and in your work. As such, do not use “weak words” or play down where you came from or what you do – you want to show the Admissions Committee that you will bring something fascinating to their school that you can share with your classmates. This doesn’t imply feeling superior to your peers, but rather, having a comfortable sense of self and knowing that you are at par even if you are different.

Adjusting to a new culture and to a new team as a young man in his early 20’s, Yao showed admirable composure and diplomacy to be respectful of both the more communal Chinese culture and the more individual-oriented American culture. This allowed him to represent himself well, while still being able to adjust to his new environment.

Collaborate With Others
Demonstrating an open-mindedness and ability to engage across cultures will show your ability to collaborate with others towards group goals, as well as the ability to share your experiences and knowledge. Thus, highlighting how you have worked with diverse teams towards meaningful goals – or at the very least, how you have held an open-minded attitude – can assure the Admissions Committee that you will be able to contribute to your classes in business school. Showing that you are aware that diversity is an opportunity for you to learn from others and further develop yourself will also be helpful in being convincing the Admissions Committee that you will be able to benefit from your MBA experience.

Learning these lessons from the talented giant, Yao Ming, may not necessarily lead to a huge endorsement deal with Apple, but it could help you get into your dream MBA program, and make the most of of your time there once you are admitted.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! And as always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD. You can read more articles by him here

How Are College Applications Actually Evaluated?

GMATThe Common Application is live! Most (if not all) college applications are now available for you to access, meaning that application season is officially here! We here at Veritas Prep get very excited about this time of year – we connect with students all around the world who are ready to tackle applications to their dream schools. We are inspired to come to work every day because we get to work with the most ambitious students and help them reach their most ambitious goals.

We’re a team of college admissions nerds experts who have a unique insider’s perspective to how college applications are actually read and evaluated by admissions committees. As the 2016/17 application season officially begins, we wanted to provide you this insider look into our 4 Dimensions of a College Applicant. When admissions committees read their hundreds of applications a year, they are looking to evaluate candidates through these 4 dimensions:

Dimension 1: Academic Achievements
Your academic achievements demonstrate that you’ve mastered high school academics, but most importantly, they indicate to admissions committees how you’ll be able to handle the academic rigors at their school if you are admitted. To evaluate your academic achievements, admissions committees will review your:

  • GPA: This is a predictor of your academic performance in college; how well you did in high school may be directly related to how well you’ll do in college courses.
  • Class Rank (if your school provides rankings): Class rank gives admissions officers a bit more context for your grades in comparison to how your classmates performed.
  • AP/IB/Honors Coursework: Admissions committees will want to know which courses are offered at your high school and if you took advantage of all that your school had to offer.
  • High School Profile: Your high school profile allows admissions committees to see where your high school stands compared to other high schools in the nation/world.
  • Standardized test scores: The SAT & ACT provide colleges with a standard scale to compare you to all other applicants. While your GPA may have less room for change, your SAT or ACT score is more in your control. A higher standardized test score can help mitigate the effects of a low GPA.
  • Recommendations: You may not suspect that recommendations play into your academic achievements, but admissions committees read these letters and look for your teacher’s perspective on your abilities and achievements in the classroom.
  • Final grades: Although it may seem impossible to stave off senioritis, do your best to keep your grades up! Your final grades do count – in our years of experience, we unfortunately have seen students have their offers of admission revoked because their grades dropped second semester of senior year.

Dimension 2: Match & Fit Factors
The most selective schools in the nation often report that 75% of their applicants are qualified for admission. Since they, unfortunately, do not admit all of the students who may be academically qualified to attend, admissions committees look carefully for match and fit factors. Essentially, they’re looking for the right group of students who accurately and creatively represent themselves in their applications in a way that demonstrates their perfect fit for the campus culture, academics and community. When admissions evaluates your match and fit factors, they’ll be looking closely at your:

  • Personal Statement: This is where you can really let your personality and passions shine!
  • Vision for the Future: The personal statement should shed light on what you are thinking about pursuing in college and beyond. Don’t worry too much about completing the goals that you write about as we know that this might change over time, but demonstrate to the admissions committee that you have ambitions (and make them believe in these, too).
  • Potential for Success: Colleges love to brag about their alumni and celebrate their students’ accomplishments. When they read your personal statement and supplemental essays, they’re going to be looking for successful students who will bring that same level of success to their campus.
  • Interest In and Knowledge of the College: With students applying to an average of 10+ schools these days, colleges really want to know that students actually want to attend their school. There are several places in the application where you can show your interest in and passion for a school. Admissions committees want to know that if they offer you a place in their freshman class, you will likely attend.

The other two Dimensions of a College Applicant will be integral in the success of your applications. Want to know what they are and how to make sure you’re submitting the strongest applications? Attend one of our upcoming online free college workshops led by one of our college admissions experts. Sign up for free here!

Laura Smith is Program Manager of Admissions Consulting at Veritas Prep. Laura received her Bachelor of Journalism from the University of Missouri, followed by a College Counseling Certificate from UCLA.

5 Factors to Consider When Choosing a Business School for Its Maximum Global Impact

Europeean MBA ProgramsAs the world has become increasingly global and interconnected, the business world has followed the same trend. As such, the ability to be a global thinker has been ingrained in many business school curriculums, both domestically and internationally. For some, this educational dalliance with a global curriculum at many MBA programs is insufficient and does not effectively prepare students to lead in an international setting.

Choosing an MBA program for a global impact is extremely important for students looking to live or work internationally. Also, globally-minded programs tend to attract more students who are interested in working at multi-national corporations that may be headquartered outside of the U.S. For international students, attending programs with a high percentage of other international students eases the transition to a new country and provides a more comfortable experience during the 2-year business school journey. Let us discuss some other things to consider as you explore what constitutes the right globally-minded MBA program for you:

1) Location
The location of your future business school is one of the biggest factors to consider when determining your fit with a specific program. Now, when thinking about programs that can deliver a global impact, usually the closer you are to your target region of post-MBA work, the better off you are – if you are interested in working in Europe, for example, then a European MBA program like INSEAD may make more sense for you than an MBA program in the United States.

2) Reputation
Even an MBA program that is not based in your region of interest can provide great post-MBA career opportunities if its name carries the right reputation. Globally-reputed programs resonate anywhere in the world, which can allow students a great education with career opportunities in other international areas.

3) Curriculum
If you are interested in how global an MBA program is, make sure to review the academic offerings of your target schools, paying close attention to how they weave global learning into their course requirements. The best global programs will offer relevant international coursework, treks, and experiential learning opportunities to provide practical and academic experiences for interested students. Some programs, like the Kellogg School of Management at Northwestern University, even have international education requirements that mandate students to study abroad, take internationally-focused coursework, or engage in some other global experiential learning opportunities.

4) Alumni
Prominent alumni or a high number of alumni in a region from your target school can be another great indicator of fit. A strong, connected alumni network can often help you secure short-term or long-term employment in a desired nation of your choice or multi-national company.

5) Current Students
For applicants interested in global exposure, the amount of international students currently in the MBA programs they are interested in can be a strong indicator that they may click with that program. Having an internationally diverse student body provides tremendous networking opportunities for students interested in learning more about global career opportunities as well as the cultures in specific regions around the world.

Follow the tips above to inform your decision making when choosing the right globally-minded MBA program for your unique needs.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Free MBA Guide: Everything You Need to Research Business Schools and Create Compelling Applications

Columbia UniversityIt’s no secret that pursuing an MBA is a challenging and time consuming process. There are thousands of MBA programs around the world, and it’s your job to find the program best fit for you. It’s easy to identify programs where your GPA and GMAT score fall within the range of accepted candidates, but what about personal fit? Which school or schools will offer you the best environment for your unique personality and future goals?

The Veritas Prep Essential Guide to Top Business Schools is a must-have resource for every elite MBA applicant. Now available for free through the Veritas Prep website, this comprehensive, interactive guide cuts through the marketing jargon and basic statistics found on any school’s website to offer in-depth analysis and expert advice to gain admission to the world’s most selective graduate business programs.

Use this guide to help determine which business school is the best fit for you based on your unique needs. The Essential Guide to Top Business School includes detailed information about the world’s most competitive business schools, including class statistics, academic structure, campus culture, post-MBA employment trends, as well as actionable advice to create compelling applications.

What are you waiting for? Bring yourself one step closer to getting an MBA, and check out the Veritas Prep Essential Guide to Business School for free now!

Getting ready to apply to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! And as always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Should You Look at Fit or Prestige When Deciding Which Business School to Attend?

scottbloomdecisionsFor the fortunate, one of the most challenging decisions MBA applicants make this time of year is which business school to attend. Receiving an offer of admission to only one school is always great news, but when an applicant is greeted with multiple offers, the joy of admission often quickly turns to the paradox of choice. Indecision often occurs when admits are confronted with choosing between more prestigious MBA programs and those that represent a better personal or professional fit for them.

For some, the choice may be an obvious one – “Of course you should matriculate to the more prestigious program!” Others, however, would immediately choose to attend the program that better aligns with their development goals. Let’s explore some of the reasons why an admit might lean one way or the other.

Choosing Fit?
Think about the core reasons that initially drove your interest in pursuing a graduate business education. Was it to improve your analytical or problem solving skills? Was it to break into a new industry or climb the corporate ladder in your current line of work? Go back to these core desires and remember the real reasons why you are seeking an MBA. If these factors are important to you,then the school with a better fit might be best for you.

Now, this focus on fit can sometimes be forgotten in the face of rankings, which are difficult to overlook. And complicating this decision even further, many admits tend to solicit the advice of under-informed friends and family when trying to decide which MBA program to attend, so well-known programs with great brands that may not be the best fit for a candidate’s development goals are often recommended over somewhat less prestigious programs.

Choosing Prestige?
The goal for many candidates is to go to the most well-known and highly-ranked MBA program possible, so when it comes time to make a decision, it is all about which school has the best brand. Generally, the more reputed programs do tend to offer a better lifetime value and return on investment (ROI). This is because these programs often offer broader alumni networks with better long-term career considerations, particularly for those interested in global career opportunities. However, in many instances, an overall highly-ranked program may be weaker in specific industry and functional areas than lower ranked programs.

The answer to this debate is a difficult one. Admits should take both factors into consideration but strive to pursue the most highly-reputed program – not in absolute terms, but instead in terms of which best address their development needs and post-MBA goals.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You read more articles by him here.

How to Show Fit During the Interview Process at Kellogg

Kellogg School of Management

If you have received an interview invite to Northwestern University’s prestigious Kellogg School of Management, then congratulations! Kellogg has historically been known as a program that really focuses on admitting “real people,” and thus, is one of the few top MBA programs that strives to interview every candidate. The program has long been known for its strong student community and this thorough MBA interview process goes a long way in determining if potential candidates can make the cut in this area.

Hopefully, you have already conducted tons of research to prepare yourself for the big day. You know the ins and outs of the school’s academic programs, have a good handle of the recruiting advantages, and even have a comprehensive list of the top extra-curricular activities you’d like to lead and the life around campus.  Demonstrating how much you know about the Kellogg community, in addition to the school’s courses, clubs, and culture, will help convince your interviewer of your passion and commitment to the MBA program. Like most admissions committees, the Kellogg admissions office would prefer to offer slots to candidates who are most likely to confirm their attendance once offered. Subconsciously, your interviewer would feel better when you validate her choice of being affiliated with the Kellogg MBA program, too. This will also help show respect for the time she is investing in your MBA admissions process. Thus, make sure to spend time and effort knowing more about Kellogg and preparing how to present this within the flow of the interview process. In addition to these factors, understanding the importance of fit at Kellogg is critical in identifying what the program looks for in potential candidates and how you can best position yourself for Kellogg interview success. Let’s examine some key ways you can showcase fit to your Kellogg MBA admissions interviewer:

Intellectual Ability
This is business school, after all. Kellogg is looking for the best and the brightest, so it is important to project that you can hang academically, as well as bring a diverse point of view to the classroom. Utilizing professional anecdotes here can certainly do the trick, but the structure and style of your communication can also go a long way here. Aside from sharing achievements at school and at work, communicating in an organized and structured way rather than rambling along would greatly help. Make it easier for the interviewer by listing and recapping key points, such as “the 3 biggest reasons I want to do my MBA at Kellogg…”. Invest time practicing yourself or even better with a partner (you can also consider hourly Veritas Prep admissions consulting packages to help focus on this) to deliver expected responses to prompts, such as why an MBA at Kellogg, your key strengths, and post-MBA goals.

Problem Solving Skills
Kellogg is looking for problem solvers! Whether in your personal or professional past, the school is looking for the type of people who can not only take on a challenge but also solve one. As a Kellogg MBA, you will be expected to solve some of the most challenging global problems in business, so showcase your track record here. For extra points, highlight instances where you solved problems in a group setting.

Demonstrating intellectual curiosity and being up to date on general developments, especially in your area of interest, would also help. Being able to discuss trends, opportunities and challenges in your industry would help you get started. As a preparation for your  Kellogg interview, you may do thought exercises on how you can imagine how these would develop in the future, or how additional resources would help solve these problems. Showing your ability to thinking bigger than yourself, enthusiasm to work on solutions would help show your fit for the Kellogg MBA program.

Leadership Experience
Although the Kellogg School of Management has long been known as a top business school that emphasizes teamwork, leadership at the school is equally important. Focus specifically on your individual contributions as you regale the interviewer with your leadership experiences. Keep in mind, particularly for younger candidates, these experiences do not need to be limited to the professional side. Share your most impactful leadership experiences whether they are social, academic, or professional.

Be ready with a good mix of examples drawing from various projects, roles, and also across experiences outside of the work environment. Showing a habit of leadership by actively engaging in causes outside the workplace would also help. Providing substantiation by reviewing information such as revenue driven, market share gained, hours saved, and number of people impacted make your contributions stand out more. However, make sure to mention how you were able to get people to work together and not come off as having done everything yourself. For the Kellogg MBA interview, the admissions committee would want to see your potential as a senior leader or CEO bringing people together towards a common goal.

Values and Motivations
Kellogg is looking to admit people, so don’t be afraid to share personal aspects of who you are and what you value. A large part of your evaluation will be whether your personality and vibe can fit in at Kellogg, so don’t try to be anything other than yourself. Reflecting and articulating introspective questions such as your personal values and motivations will help prepare you for this. Know why you made the decisions you have made, and what drives your goals. You may even share personal anecdotes and epiphanies that got you on this track. 

Extra-Curricular Activities
The Kellogg MBA is built on engagement, and as such, the school is seeking candidates who have shown a track record of engagement in the past as this signals a likelihood of being similarly engaged at Kellogg, and later on as an alum. Clearly articulate how you have engaged yourself in the past, as well as how you plan to engage yourself in the future as a Kellogg MBA. Be specific here, and make sure you have more than one example of your engagement goals at the school itself.

To get to the point where you can be so specific, research what goes on with your selected activities, talk with Kellogg MBA participants who have been there, or even attend some yourself, if possible. Check with the Kellogg admissions office for a schedule of campus visits you may join; this is usually posted on the Kellogg MBA official website. This will help you share your interests with confidence and authenticity during your Kellogg admissions interview. Knowing the day-to-day student lives around the campus would also help you identify extra-curricular activities you can engage in. If a visit is not possible, connect with Kellogg alumni and students, or browse through blogs and vlogs. This would help you visualize and share the activities you are most excited about. It could also be a good idea to research on Exchange Programs that Kellogg offers and articulate why this would be a great fit for you. You may add activities outside of Kellogg as a key differentiator as to why you want to attend the Kellogg MBA program compared to similar ones. This would help convince your interviewer that the Kellogg MBA is definitely your top choice.

Interpersonal Skills
The ability to work with and lead others is core to all aspects of thriving in the student community at Kellogg. Although this may be the last criteria shared, it may actually be the most important. Don’t be afraid to include examples of how you have engaged with others in all aspects of your life, but remember, Kellogg will have a discerning eye for those inauthentic in this aspect of the evaluation. Also, how you carry yourself in person will be another key indicator if you have what it takes to join the Kellogg community, so keep this in mind.

How you talk about your colleagues, clients, and counterparts will provide insights into your personality and your ability to build relationships. If your work experience leans strongly towards individual contributions, share involvement with more team-oriented and group activities. For example, if you are active in both tennis and basketball, feature basketball more and how much you have fun winning (and even losing) with your team, or when you share your passion for travelling, share the thrills of hiking with a group. Presenting yourself in a friendly and open manner would also help demonstrate your interpersonal skills. Even as you prepare your key points, be sure to actively listen to, be interested in, and build rapport with your Kellogg interviewer.

Follow these tips so that, come interview day, you will be able to breeze through Kellogg’s interview process and put yourself one step closer to that MBA. General MBA interview tips are also available for free with the Veritas Prep MBA blogs. If you need personal attention to save you time and stress, work with a Veritas Prep consultant who can share his experiences at Kellogg and distill valuable lessons learned from preparing MBA candidates such as yourself for the Kellogg MBA interview.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.


Fit vs. Ranking: Choosing the Right Business School for You

Round 1 vs. Round 2One of the hardest aspects of selecting which MBA programs to apply to is reconciling how well you fit with a program with how highly ranked that same program is. Many students will initially gravitate towards rankings as their default target school list. Many applicant school lists will be left littered with the historic elite of graduate business education, with programs like Harvard, Stanford, and Kellogg consistently making appearances for unqualified applicants.

These schools top the rankings year in and year out and they do so for a reason: they are very difficult to gain admission to, with some acceptance rates in the single digits, making admission to these programs a rarity for the greater majority.

For those applicants who create their list based off of “fit”, they tend to have a bit more success in the application process. Now “fit” is not always as straightforward a concept as one might imagine when framed in the context of business school admissions. “Fit” should account for geographic, academic, professional, social, and school specific admissions criteria.

By utilizing fit, applicants can make sure that if admitted, the program properly addresses their development goals. However, adhering to the “fit” criteria above can be more difficult than it seems. Often candidates are not always completely honest when it comes to assessing where their profile may stand in comparison to the competition, so make sure to be as honest as possible with your own personal assessment.

The best approach is really to take both “fit” and the rankings into consideration to create your target school list. Identify the programs that fit your criteria both quantitatively and qualitatively as an initial step, and then leverage various external rankings to tier your potential programs. Overall, creating your target school list is an inexact science that requires a bit more of a personal touch than simply following an arbitrary list created by media publications.

Utilize the guidance above to more effectively shape your target school list to ensure you optimize your chances of admissions success.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or click here to take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.