The GMAC Executive Assessment: Part 2

GMAT Select Section Order PilotIn our first post, we broke down the new GMAC® Executive Assessment which provides EMBA candidates with an alternative testing option to the GMAT. While on paper, the exam might resemble a “mini-GMAT,” a deeper dive reveals an assessment with GMAT roots, but a distinct personality of its own.

 
More Business Focus
A look at sample questions from the website suggests that the EA pulls from item pools that are similar, if not identical, to the GMAT. In fact, some questions seem to have more of a “business” feel compared to your traditional GMAT question. (The GMAT has long been touted as an exam that doesn’t reward or punish lack of a traditional business background, as it aims to test critical reasoning and higher order thinking skills that are industry-agnostic.)

This may be a coincidence, but one can’t ignore the fact that most EMBA candidates have significant work experience (10+ years typically) and most likely a stronger sense of business in general compared to their 24-year-old counterparts looking at full-time programs. Regardless, any leaning towards business (whether intentional or not) would likely be attractive to more EMBA candidates.

Integrated Reasoning Grows in Prominence
One other interesting aspect of the EA is the increased proportion of Integrated Reasoning (IR) questions. IR makes up exactly one-third of this assessment and is incorporated into the candidate’s total score. Conversely, IR is a small portion (30 minutes) of the GMAT exam. The GMAT quantitative and verbal sections are each 75 minutes in length, and the GMAT total score represents a combination of the quantitative and verbal sub-scores. GMAT IR scores are reported separately from the total score.

While GMAC has published survey research on the “relevance” of skills tested on IR, the deeper integration of IR into the EA assessment and total score seems to further support the notion that the skills tested are truly relevant and strong indicators of success in a graduate business program. And perhaps these skills are even more important at the EMBA level.

Pilot Program for Now
The Executive Assessment (EA) is currently in a Beta phase that will last at least 18 months (or a full admissions cycle and academic year) to allow for validity studies to be conducted. GMAC has long been committed to developing assessment products that are not only relevant, but valid predictors of success in a graduate management program. The six pilot programs were selected because they were willing to commit the necessary time, energy and resources to see this phase through.

The EA targets a different demographic than the GMAT (older, significant work experience, further removed from the undergrad experience) and the test doesn’t leverage computer-adaptive testing in the way that the current GMAT does. Thus, norms for this assessment will differ, further underscoring the importance of measuring exam outcomes against academic performance in an EMBA program.  At this time, there are no plans to add additional programs until after the Beta phase is complete.

Only “Modest Preparation” Required
One of the biggest differences between the EA and GMAT is the amount of preparation that GMAC is advocating for it. It’s no secret that candidates need to prepare for the GMAT, and GMAC survey research indicates that the average candidate spends between 60 and 90 days preparing for the GMAT.  However, the EA recognizes that candidates are less likely to have the bandwidth for preparation that traditional GMAT candidates might have.  The EA will help schools to differentiate competencies that are a little “rusty” versus those that are “ready” and enable them to prescribe pre-work to ensure all candidates begin their EMBA programs on an even playing field.

That being said, candidates looking to distinguish themselves from other applicants can certainly benefit from preparation. Given the overlap with GMAT content, leveraging current GMAT materials to gain a better understanding of question types is a good starting point.  Pacing, as always, will be paramount, and additional time and focus on IR will be crucial given its more significant role in the exam (and total score).

If you’re interested in learning more about GMAT preparation and customized options for EA preparation, please visit our GMAT Website or attend one of our upcoming free online GMAT seminars. And, be sure to follow us on FacebookYouTubeGoogle+, and Twitter!

By Joanna Graham

The GMAC Executive Assessment: A New Way to Evaluate EMBA Applicants

GMAT Select Section Order PilotImagine a world where you could take the GMAT, but it was over in 90 minutes, and no advanced preparation was required. It sounds too good to be true, but the Graduate Management Admission Council (GMAC®) launched a new product, the GMAC® Executive Assessment, on March 1 that is designed to give Executive MBA programs a new way to evaluate candidates.

EMBA programs have struggled with making standardized testing compulsory in recent years. Candidates typically have much more work experience than full-time or part-time applicants, and thus are further removed from an academic classroom experience (and often have even less time to prepare for and take a standardized test). The GMAC® Executive Assessment gives applicants another testing option that looks a lot like the GMAT, but may have an easier path to success.

Let’s take a closer look at how this is similar to and different from the GMAT:

Shorter Sections
The GMAC® Executive Assessment contains three (3) sections: Integrated Reasoning, Verbal and Quantitative. Each section is just 30 minutes long, and the exam is delivered on-demand at existing test centers around the globe. Scores are valid for 5 years, unofficial scores are provided at the test center upon completion, and the same basic registration guidelines hold true (compared to the GMAT exam). Candidates are required to register at least 24 hours in advance, ID requirements at the test center are the same as the GMAT, and while there is an on-screen calculator for IR, there isn’t one for the Quantitative section.

In terms of test structure, there are 40 questions: 12 Integrated Reasoning, 14 Verbal, and 14 Quantitative. Regarding pacing, there are no differences across Integrated Reasoning, but you do gain a little bit of time on the verbal and quantitative sections (compared to the GMAT). Also, the order of sections is slightly different than the GMAT, with Integrated Reasoning leading off, followed by Verbal and then Quantitative.

From a content perspective, the test seems to be consistent with current GMAT questions, but with a slightly more skewed focus towards business. If some of the practice questions posted by GMAC® look familiar, they are – they appeared in previous versions of the Official Guide which seems to suggest content that that is consistent with current GMAT questions.

Finally, once you start the test, it will be a race to the finish with no breaks between sections.

Bigger Price, Different Retake Policy
While the test is similar to the GMAT from a content perspective, there are definitely some significant differences. First, prepare yourself for a little sticker shock: you might think since you’re getting fewer questions and you’re in and out of the test center faster, there might be a discount, however, this shorter assessment will actually cost you more ($350, compared to $250 for the GMAT). However, there is no fee for rescheduling – unless you’re less than 24 hours from your appointment – or for additional score reports.

If you’re not happy with your score, you can re-test, but you can only do so once, so make sure you’re ready! Rather than waiting 16 days to re-test like the GMAT, the waiting period is only 24 hours.

Computer Adaptive? Yes, But…
This test is not computer adaptive in the way that the GMAT is, so your answer to a question does not dictate which question you’ll see next. Rather, questions are released in groups (based on your performance on the previous group). This type of testing is called multi-stage adaptive design. The score scale is different as well – total scores will be reported on a scale of 100-200, and individual sections on scales of 0-20.

How Do You Prepare for the Executive Assessment?
One of the benefits of the Executive Assessment being touted by GMAC® is the reduction in significant preparation for this test. GMAC® advocates minimal preparation and has not rolled out any preparation materials specifically designed for this assessment. While a shorter test might suggest less preparation required, it also give candidates an opportunity to truly shine and demonstrate mastery of certain subjects and critical reasoning skills.

Which EMBA Programs Accept It Today?
Just like currency, a test is only as good as the institutions that accept it. Currently, the exam is being touted as an EMBA admissions tool. Six schools have signed on to use it as part of their admissions processes:  INSEAD (France), CEIBS (China), London Business School (United Kingdom), the University of Hong Kong, Columbia University (New York, USA), and the University of Chicago (Illinois, USA). How the schools are using it varies by program.

In terms of preference, LBS’ website suggests that they’ll accept either the Executive Assessment or the GMAT while CEIBS indicates a preference for the Executive Assessment. Columbia, the University of Chicago, and the University of Hong Kong will accept the GMAT, GRE or Executive Assessment, and INSEAD only lists the GMAT currently (as of 3/11/2016), but we can assume they’ll accept either  the GMAT or Executive Assessment for future applicants.

We’ll take a deeper look at the Executive Assessment and schools in our next article, but initial feedback seems positive. LBS’ blog touts it as a quality tool because it is “relevant to executives in terms of its content (much more focus on critical thinking, analysis and problem solving, and much less on pure mathematics and grammatical structures).” At Veritas Prep, we’re committed to staying abreast of the latest developments and trends in the graduate business space, and helping candidate identify the best assessment and mode of preparation.

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By Joanna Graham