Setting Your Strategy as a Business School Reapplicant

GoalsThe only thing more challenging than applying to business school is applying twice. After setting a comprehensive strategy in a previous year and not being successful, it can be really challenging to devise a new approach for the same school. For most, their initial MBA application was about sharing their most compelling anecdotes, experiences and challenges, so it can be difficult take on this application again with a whole new approach.

Here are a few tips to help you successfully navigate the reapplication process:

Understand the Process:
Each business school has a different reapplication process so it is important to understand what is necessary to be considered again for admission. The only difference a reapplicant will face from the typical application process is that most schools will require the candidate to submit an additional reapplicant essay (and for some schools, the only new submission necessary may be the reapplicant essay).

To further complicate matters, depending on how far-removed your last application was, your application status may not be technically considered a reapplication. The bottom line here is to make sure you understand the specific process at the programs you are targeting, because there is a lot of variation from school to school.

Review Your Prior Application
Was your previous application the best assessment of your candidacy? Were there any typos? Did you answer all of the questions as posed? Were you truly competitive? These are the type of questions that are important for reapplicants to ask themselves.

Reviewing your old application in-depth and honestly reflecting on your situation will go a long way in ensuring you create a successful application package this time around. It may be difficult to understand exactly why your first application was unsuccessful, but identifying some of the quantitative (easy to flag) and qualitative (harder to flag) issues in your prior application will make it easier to confront the reapplication process.

Take Action and Make Changes
After taking a full inventory of how your candidacy needs to change or improve as a reapplicant, it is important to take action and produce a new and improved submission. For example, if your GMAT score was below the average of your target school, then retake the GMAT again to improve this aspect of your candidacy. If there may have been confusion around your career goals, consider refining or simplifying them to avoid questions surrounding the viability of your post-MBA plans. If your GPA is below the average score listed, create an “alternative transcript” by taking additional classes.

These are just a few of the action-oriented changes a reapplicant can make to their profile. It is important to not simply submit the same application package again and expect different results – that goes for the essays as well, even if the prompt remains unchanged!

Take this also as an opportunity to build upon the relationships you forged during the preparation of your initial application by exploring additional aspects of your candidacy that can reinforce, or clarify, why you would make a great fit for your target program. Follow these tips to better inform your reapplication and increase your chances of admission to your dream school.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Don’t Obsess Over GMAT and GPA Numbers on Your MBA Application!

08fba0fEach year, the majority of anxiety for business school applicants tends to revolve around their GMAT and GPA numbers. Without fail, candidates drive themselves crazy wondering whether their GMAT score or GPA is high enough to gain admission to their target MBA program.

These MBA data points are, of course, just as important an aspect of the decision making process as any of the others, but many candidates obsess over the raw numbers in a disproportionate manner. No matter how many times an admissions officer speaks out publicly about the importance of the non-data elements of the application process the message often falls on deaf ears.

Admissions Committees generally want to know who you are as a person. If numbers were truly the only factor taken into consideration with MBA applications, then most top schools would have classes filled with students who have +700 GMAT scores and +3.5 GPAs, but this is not the case – just a quick look at the class profile of any top business school will confirm this.

What is far less common is the rare candidate who can connect their own personal story with the values and culture of their target program. Candidates oven undervalue how truly unique they are because the time spent undergoing the business school self-assessment process is often limited.

Now, letting admissions know who you are does not mean just talking about your job. Dive deeper and share aspects and anecdotes of your unique story that have defined your life up until this point. Tying such a narrative to your personal and professional hopes and dreams can be particularly powerful, and can truly help an applicant stand out against the competition way more than a +700 GMAT score can.

An applicant’s story – and being able to connect that personal narrative with a particular school’s values – is even more important for candidates whose GMAT and GPA are less competitive when considering school-specific averages. This personal approach is effective for all candidates, but is a necessity for candidates who may have obvious data-related red flags in their profile. By being authentic and creating a holistic application package, an applicant can convince the Admissions Committee that their low GMAT or GPA will not affect their academic experience (or the experiences of their peers) on campus or in career options in the future.

Avoid the mistake that many candidates fall victim to every year of obsessing over scores and understand that your numbers do not define you – the greater focus you put in sharing the “real” you in your application process, the better your chances of admission will be.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can find more of his articles here.