How to Be a Superhero in Your MBA Applications

Veritas Prep Customer ExperienceWith their extraordinary genes, powers, and privileges, you may wonder what lessons you can learn from popular superhero characters, such as Batman or Spiderman, to help with your MBA applications. Apart from having superhuman abilities, these characters effectively use their more human qualities to connect with their audiences, both in comic books and in movies. Just like them, your aim is to win over your audience – the Admissions Committee and interviewers at your target MBA programs.

Let’s look at the basic formula superhero movies have used to win the approval of audiences worldwide and how you can use it to your advantage in crafting your MBA applications:

Create Interest with Extraordinary Powers
Draw the Admissions Committee in by presenting them with your unique strengths and accomplishments. The first things that come to mind when we think of superheroes is their amazing powers or feats. Thus, these heroes become associated with their unique abilities. For example, Superman is marketed as someone who is “faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound.”

Not only are these powers described in an attention-grabbing manner, but they are also written about in a very visual and easy-to-imagine way. This strategy should be helpful in writing about the impact you have made with your own accomplishments and responsibilities.

Show Your Vulnerable Side 
From viewing Superman’s weakness to Kryptonite to seeing Spiderman’s difficulty juggling his responsibilities as Peter Parker, we as the audience are shown that our heroes are less than perfect – they each have great struggles to overcome. Rather than diminishing them, these weaknesses make them more relatable, prompting us to root for them even more.

As you write your admissions essays, don’t stress that you are not perfect – even superheroes aren’t! Instead, demonstrate your self-awareness by identifying how you can grow further, or acknowledging failures that you have learned from. This will allow you to present yourself as a mature candidate who will benefit from an MBA experience. Just as importantly, it will also present an authentic profile that your audience, the Admissions Committee, will appreciate.

Share Personal Stories
Another important way to fully engage an audience is to share personal stories. Superhero movies and comics do a great job with this by allowing us to know the reasons for each character’s decisions, which helps us understand them on a more human level. For example, Bruce Wayne (Batman) seems to have it all – riches, power, looks, and all the coolest gadgets. However, his characterization doesn’t stop there; we are also clearly shown his motivations for taking the actions that he does.

Sharing why you have chosen your current path will help show the rationale for your post-MBA goals. Even if the path you have taken is not very straightforward, you still want to show that a logical thought process has guided you, and how this logic fits with your desire to attend your target MBA program. Core values and turning points in your personal life are related to your career decisions, thus, sharing these personal stories will help you connect with the Admissions Committee on a deeper level, and allow you to submit an overall memorable application.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! And as always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD. You can read more articles by him here