How to Answer the “Post-MBA Goal” Question in 3 Steps

GoalsOne daunting, yet common question every business school candidate must answer at some point during the MBA application process is, “What are your post-MBA goals?”

In many cases, applicants do not have a concrete answer to this question – they just know that they don’t like where they currently are, but do not have clear post-MBA goals in mind. This kind of applicant will usually answer this question with something like, “I’ll explore my options during the program and go from there.”

While this is understandable, answering the question in this way could make the applicant come across as being unfocused, and doubts would arise as to whether the applicant has thought about his or her MBA goals properly. In these cases, it would be better for applicants to research likely post-MBA career paths with respect to their experiences and interests. This will allow them to state realistic post-MBA options, while also explicitly showing fit with the business schools they are interested in.

All things equal (as Econ professors love to say), identifying specifics will be the best way to go when discussing your future plans. Let’s examine 3 ways you can better define your post-business school goals to the Admissions committee:

1) Identify Career Fit with Your Personal Background
You would want to identify a goal that an MBA can help you achieve – that investing in a particular business school will create real value for you. In line with this, the Admissions Committee will evaluate how worthwhile and realistic your goal is given your previous experiences, current skill set, and potential future path with the school. This could include your academic potential, international exposure, work experiences, network, and personal passions.

Highlighting your unique qualities, track record of accomplishments, and resources you can leverage to make your future goals a reality is part of convincing the Admissions Committee of the feasibility of your post-MBA goal.

2) Showcase Your Knowledge of the Job Market
Identifying potential roles and the target market for yourself post-MBA, in the same way you would if you were creating a business plan for a new entrepreneurial venture, would clearly show the feasibility of your MBA plans. Matching your selling points in terms of knowledge, skills, abilities and experiences with the job market will be part of this process.

If possible, identify specific roles, companies, industries, and locations that are an ideal match for you – reaching out to people who have gone down a similar career path to the one you are interested in would help you determine if that particular track and the day-to-day realities that they experience match with your vision.

3) Emphasize Your Interest in This MBA Program
Finally, demonstrating keen interest in a particular MBA program by identifying how its culture, courses and clubs would fit your goals communicates a well-thought out plan. This will show the Admissions Committee that you took time to genuinely reflect on your personal development and what their unique school has to offer. Your interest will also help convince Admissions that you will readily accept a slot into their MBA program, if offered one.

With these tips in mind, be sure to invest your time and effort in researching the specifics of your target MBA programs and demonstrate that you have done so. If you are not yet confident in your answer to the post-MBA goal question, now is a great time to reflect and research – not only will a great answer to this question it strengthen your MBA application chances, but it will also give you clarity on the next stage of your life.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.