How International MBA Applicants Should Talk About Their Home Countries in Their Essays

Europeean MBA ProgramsInternational MBA candidates often struggle to find the right balance in discussing their home countries in their business school application essays.

Neglecting to discuss your home country completely could result in a lack of proper context for your achievements and challenges. Too often, applicants miss the opportunity to differentiate themselves from the pool of similarly accomplished applicants by not being personal enough in sharing stories regarding the family values that influenced their drive and motivation. Painting a vivid picture of your home country in your MBA application will allow the Admissions Committee to understand your personal qualities on a deeper level.

Executed perfectly, explaining where you have come from will turn you into the candidate that everyone in Admissions roots for.  For example, a candidate from a war-torn country would do well to describe striking images of the devastation they faced and complement this with the use of some numbers, appealing to both the Admissions Committee’s emotional and logical perspectives. Establishing this foundation would make his or her essay describing the motivation to pursue an MBA to go back and home and improve the lives of his or her countrymen feel more real.

On the other hand, using too much space and too many statistics could make your essay sound like an economic report or a college-level reaction paper – losing its focus and personal touch. Writing in this way will definitely not help you stand out from the typical applicant from your country. Just like in a blockbuster action movie, the country should serve as a colorful backdrop to the hero’s (applicant’s) story of struggles and triumphs, with most of the writing surrounding the hero’s compelling character development. Make sure you are the hero of your own story – the level of detail you mention about your home country should serve a clear purpose by linking directly back to your own experiences, goals and well-substantiated passion.

It is also essential to set up the proper economic or cultural context in cases where the past schools you attended or companies you joined are not as well-known to those outside of your home country. Mentioning selectivity figures, industry rank, market share, and highlighting complexity of roles becomes important here and will allow the Admissions Committee to appreciate the scale of your achievements. It will also allow them to use this information to evaluate how fast your career has progressed and how your leadership potential stacks up against other applicants.

Finally, it is important to be careful to avoid sounding too critical or too proud of your home country. Being too critical could be perceived as ungrateful, pessimistic, or even arrogant. On the other hand, you also do not want come across as being too sure that your ways are superior to those of other nations, as you want to display open-mindedness and a genuine interest to learn from others.

Keep these tips in mind as you write your business school application essays and you’ll be sure to strike the right balance with the Admissions Committee.

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Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.