Fit vs. Ranking: Choosing the Right Business School for You

Round 1 vs. Round 2One of the hardest aspects of selecting which MBA programs to apply to is reconciling how well you fit with a program with how highly ranked that same program is. Many students will initially gravitate towards rankings as their default target school list. Many applicant school lists will be left littered with the historic elite of graduate business education, with programs like Harvard, Stanford, and Kellogg consistently making appearances for unqualified applicants.

These schools top the rankings year in and year out and they do so for a reason: they are very difficult to gain admission to, with some acceptance rates in the single digits, making admission to these programs a rarity for the greater majority.

For those applicants who create their list based off of “fit”, they tend to have a bit more success in the application process. Now “fit” is not always as straightforward a concept as one might imagine when framed in the context of business school admissions. “Fit” should account for geographic, academic, professional, social, and school specific admissions criteria.

By utilizing fit, applicants can make sure that if admitted, the program properly addresses their development goals. However, adhering to the “fit” criteria above can be more difficult than it seems. Often candidates are not always completely honest when it comes to assessing where their profile may stand in comparison to the competition, so make sure to be as honest as possible with your own personal assessment.

The best approach is really to take both “fit” and the rankings into consideration to create your target school list. Identify the programs that fit your criteria both quantitatively and qualitatively as an initial step, and then leverage various external rankings to tier your potential programs. Overall, creating your target school list is an inexact science that requires a bit more of a personal touch than simply following an arbitrary list created by media publications.

Utilize the guidance above to more effectively shape your target school list to ensure you optimize your chances of admissions success.

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Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.