One of the biggest complaints admissions committees have with submitted packages is the lack of school-specific references within an application. MBA programs are looking for applicants to showcase why their school is uniquely tailored to help the applicant reach their development goals – what schools receive instead are ill-tailored, non-customized packages that don’t distinguish one candidate from the next.
The key to delivering a customized, school-specific application package is research. Applying to, and eventually attending, business school is not only a very important endeavor, but a very expensive one as well. Because of this, it is important to invest in the process to optimize your chance at admission and improve the overall quality of your eventual school selection. Let’s take a look at 6 ways you can best research MBA programs and use what you learn to your advantage in the application process:
1) Online Research
This is probably the easiest research type to conduct and one of the most effective to get started on in the application process. This form of research involves utilizing school websites like http://www.kellogg.northwestern.edu/, news sites like http://www.businessweek.com/business-schools and admissions consulting company websites like http://www.veritasprep.com/ to learn more about your target schools.
2) Current Students
Students are one of the best ways to get the most current info on MBA programs of interest. These individuals have recently been through the application process, so they can provide relevant tips for candidates. Current students can also provide great anecdotes about day-to-day academic, extracurricular and professional opportunities that you can reference in your application.
Alums also offer another perspective for interested candidates. Alums can discuss aspects of their alma mater schools, like the impact of the school’s MBA program, career trajectory and strength of the alumni network. Many alums also serve as interviewers, so they can provide some nuanced information on the school’s interview process that would otherwise be publically unavailable.
4) MBA Tours
There are some great MBA Tour companies that travel across the country to various cities, allowing candidates a chance to meet with representatives from business schools across the country and the world. This is a great opportunity to save some time and “one-stop shop” for programs of interest.
5) Information Sessions
One of the most specific types of school research is the information session. These events are completely run and hosted by specific business schools, which use this setting to provide information to attendees about the upcoming application season as well as an opportunity to meet alums and representatives from admissions.
6) Campus Visits
Along with information sessions, campus visits are school specific and attendance is often even noted in a candidate’s file during the application review process. Information aside, making a campus visit or sitting in on a class can help show interest in a particular program, as well as help fuel fodder for essays and interviews, which can provide nice context for your application.
Utilize these 6 research methods to narrow down which schools’ MBA programs will be the best fit for you, and personalize your application to fit those unique programs and help you stand out from the crowd of other applicants.
Considering applying to MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook, YouTube and Google+, and follow us on Twitter!
Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.