Application season at the Kellogg School of Management is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.
With all of your essays for Kellogg, treat your responses holistically and try to paint a complete picture of your candidacy within the school specific suite of essay questions.
Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)
This is a hybrid “leadership” / “teamwork” essay that should come as no surprise coming from Kellogg. In fact this essay is similar to past incarnations at the notoriously teamwork driven program. One nuance to this reputation is that internally Kellogg views itself as a developer of leaders of teams not just team players, so this essay prompt strikes at the core of the mission of the program.
Historically, Kellogg has been as good as any other program at allowing students to tell their story with very specific and detailed essay prompts. Take the opportunity to share your perspective on a leadership story that has a little “bite” to it. Many candidates will share a leadership story and answer the individual questions as posed in the prompt. Breakthrough candidates will put the admissions committee right in the middle of the story via an introspective narrative that details the conflict inherent in any leadership challenge.
Also, a great essay will most definitely include references to people dynamics and how the candidate as a leader was able to evangelize the team. Just because there is not a direct individual question about teamwork in the prompt does not mean this should not be discussed – the first sentence of the prompt should be clue enough of your direction for this essay.
Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)
This essay is Kellogg’s take on the common “Why MBA” / “Why School X” essay. But with Kellogg you should always expect to go a bit deeper. Kellogg is looking for you to share a bit about your past, present and future and what makes Kellogg such an integral part of your planned journey. Program specifics will be key here so make sure you do your research and identify professional, academic, and social aspects of the program that will be integral to you reaching your development goals.
Breakthrough candidates will be introspective throughout their response to this essay reflecting on how they have reached the point of applying to Kellogg and what the path forward looks like as a Kellogg MBA.
These are just a few thoughts on the new batch of essays from Kellogg, and hopefully they will help you get started. For more thoughts on the essays and deadlines for this year, click here for another post.
Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.