The Kellogg School of Management recently released its essay questions and deadlines for the 2015-2016 admissions season. After doing a lot of essay trimming over the past several years, Kellogg has decided to stay the course this year and stick with two required written essays. However, the essay prompts are new this year. And, the school’s “video essay” remains. Kellogg has a decent FAQ for its video essay on its website.
Let’s get down to it. Here are Kellogg’s application essays and deadlines for the Class of 2018, followed by our comments in italics:
Kellogg Application Deadlines
Round 1: September 22, 2015
Round 2: January 6, 2016
Round 3: April 6, 2016
After moving its Round 1 application way up (i.e., making it much earlier) last year, Kellogg has only made a minor adjustment this year. Note that applying in Round 1 means that you will get your decision by December 16, which should give you enough time to complete your Round 2 applications for other programs if you don’t get into Kellogg. The school’s Round 2 and Round 3 deadlines have not changed much this year, with the only notable change being that the Kellogg Round 3 deadline comes five days later this year than it did last season.
Kellogg Application Essays
- Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)
This question is new this year, although it’s really quite similar to the second essay on last year’s Kellogg application, which started with, “Leadership requires an ability to collaborate with and motivate others.” Note the emphasis on leadership and teamwork here… Both are key traits that the Kellogg admissions team looks for in all applicants. And, even though the second sentence above only mentions leadership, you’d better believe that the admissions committee also wants to see evidence of collaboration and cooperation… in other words, teamwork! Kellogg isn’t looking for sharp-elbowed people who lead by ordering others around. rather, the school wants to find applicants who inspire people to work harder and achieve great things through teamwork and empowerment.
This essay is a classic candidate for the SAR (Situation – Action – Result) outline that we recommend our clients use. The situation will likely be an opportunity or challenge where you needed to rely on someone in order to get something done. The action will be how you managed to influence them in order to see things your way and to convince them to take up your cause. Perhaps it was an employee or teammate who wasn’t motivated, or didn’t agree with what you wanted to do. How did you win them over? Finally, the result will be the outcome — not just of that particular situation, but also the positive impact that it had on you as a young leader. Pay particular attention to the last few words of this essay prompt; what you learned may be what admissions committee pays attention to the most.
- Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)
This question is also new this year. However, over the years Kellogg has asked similar questions that have all addressed the ideas of personal growth and change. Assuming you have a good leadership growth story covered in Essay #1, then look for stories that will complement that nicely. How have you matured as a young adult? What was a weakness that you’ve worked on and have overcome? What strong qualities in others have you been able to emulate? As yourself these questions as you consider what makes for an effective topic here. Your story absolutely can come from your personal life — indeed, those often make for the most moving stories in essays like this one — but the more recent, the better. You’re still young and you are still evolving, so a story from fifteen years ago will likely be less compelling for admissions officers than one that happened in the past few years. (Of course, there are always exceptions to every rule!)
The second part of the question may require you to drastically shift gears halfway through this essay… Your reasons for wanting to attend Kellogg may have very little to do with the compelling growth story you identified for the first part of this prompt, which is why we don’t necessarily love this new question from Kellogg. Sticking these two questions together may leave many applicants tempted to invent a theme in which they dramatically shape the story in the first half to fit what comes in the second half. We actually think a more effective approach is to present a true, impactful story of personal growth in the first part, and then hit the “What do you want to do at Kellogg?” question (which is really a “Why an MBA? Why Kellogg?” question at its core) head on. Some writers will tie the two together better than others, but remember that this isn’t an essay writing contest. It’s far more important for you to help the admissions committee get to know you (and want to admit you!) than to come up with an artful essay theme that doesn’t reflect the true you or make a convincing case that Kellogg is right for you.
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By Scott Shrum