With all of the various components of an MBA application, the primary reason most candidates apply tends to get overlooked when it comes time to discuss the application process. Career goals are at their core the root of why most applicants apply to business school.
In some form or fashion the desire to improve the state of ones career is why business schools exist. Career goals factor into MBA admissions in a few key ways:
As stated above a major part of pursuing an MBA is improving your career. As schools review your application they are putting your hopes and dreams through a vetting process. Schools need to determine that given your background and aptitude the academic training provided by the program will allow you to reach your short term and long term goals. If they feel they cannot address this very basic business school mandate then your chances of receiving admission at that specific program are low.
With your career trajectory, schools are tasked with determining how realistic your career goals are given your background. Does your desired career story make sense? How well connected are your short term and long term goals? These are just a sample of questions that admissions teams will use to scrutinize your career goals.
The maturity of a candidate also plays a role in the process. The type of goals that are referenced in an application, particularly for younger applicants, can help determine the maturity level of a candidate. This measure is a major part of the decision process. In particular, candidates should make sure their goals are clear and consistent with current industry norms.
Each MBA program has their own specialty, both academically and professionally, when it comes to campus recruiting. Top candidates will target MBA programs that offer the best opportunities to reach their own career goals. Situations where this alignment between the candidate and the program does not exist can represent a red flag for your chances at admissions. If the alignment is not clear, candidates should offer up specific courses, academic programs, and recruiting opportunities that highlight the tight fit between their goals and the target program.
Your career goals are a major factor in how admissions teams make admissions decisions. Make articulating clear and consistent goals a key aspect of your application package.
Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. Find more of his articles here.