Why You Should Try the Presentation for the Booth MBA Application

Chicago BoothThe most challenging part of the Booth application for many is simply getting started.  Should you write an essay? Or should you build a PowerPoint presentation?  If you write an essay, what do you write about?  How long should it be?  If you build a presentation, where do you even begin?

It’s hard.  And it’s fun.  Trust me.

One general piece of advice that I give to all of my clients: try the presentation.  Since Booth has started giving candidates the choice between writing an essay and building a presentation, I’ve advised every single client to try the presentation.  And each one of them is glad they did.  Many clients have told me that they feel the presentation was the single most important factor in getting in, despite the fact that many struggled with ideas in the beginning.  That’s just part of the process.  Very rarely do candidates have the right idea on the first shot.

That’s not to say that there aren’t cases where an essay is more appropriate.  There probably are.  But I have yet to meet someone who didn’t have an equally compelling or creative story to tell with a presentation.

Why do I recommend the presentation over writing another essay?  There are two main reasons.

First, I believe that Booth is laying down a challenge to its applicants here and looking to see who is willing to step outside of his or her comfort zone.  And that’s exactly what the presentation does.  It’s uncomfortable.  It’s not something everyone is used to working with, and it requires some creativity.

Which is my second point: the presentation allows candidates to showcase a very wide range of dimensions that are virtually impossible to share in an essay format.  Things like creativity, your personality, your passions, and more.  It can be incredibly fun, something that very few applications give you a chance to share with a business school, and something exponentially harder to pull off in an essay.

You can literally do anything you want with only two restrictions: it can’t move (no animation, videos, etc), and it can’t be over 16 MB.  As long as you abide by those two restrictions, it’s possible.  This year, there are no page limits.  No rules.  You can do whatever you want.  Which is what makes it both challenging and fun.

So now that you are convinced that the presentation is the right choice, where do you start?  Well, let’s start with answering the question, “Who Are You, Anyway?”

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Rich Williams is a Veritas Prep Head Consultant for the The University of Chicago Booth School of Business. His specialties include consulting, finance, and nonprofit applicants.