How to Utilize the Re-Applicant Essay

A year ago you put together what you thought was the perfect application at your dream school and when the smoke cleared things did not quite work out as you expected. So you’re back at it again, a year has past since your last application, and you’re ready for another shot at admissions glory at your dream school. Of course you spent the year wisely improving your profile and now its time to tackle the re-applicant essay, but what should you include?

The optional essay should be all about showing admissions how you have changed (and hopefully improved) in the interim time between applications. The first step should be conducting a personal year in review. Take inventory of all the great things you accomplished over the year and frame them for admissions. Let’s look at the ideal areas candidates can mark improvement in their profiles in the re-applicant essay.

GPA/Courses:

Did you suffer from a low GPA or poor performance in analytical classes? Show the admissions team how you improved or counteracted past poor performance. If you took additional coursework or gained another degree in between applications this is a great place to showcase all of your hard work.

GMAT:

The GMAT tends to be one of the biggest reasons students believe they are denied admission. If you made a major improvement on your GMAT, share it in this essay. But don’t stop there. Share your hard work and how this score is a more accurate reflection of your aptitude and watch as potential red flags disappear in your profile.

Resume:

Were you really ready for business school? Some applicants suffer from lack of work-related accomplishments, impact, and management experience resulting in tough news come decision day. If you have received a promotion, more responsibility, led others, closed big deals or otherwise made a major impact at your company – the school wants to know. Don’t waste this opportunity to highlight the great work you did during the year. Additionally, changing jobs or careers warrants a mention as well. New roles can really show growth, round out a candidate’s profile, and eliminate skill gaps for the applicant.

Career Goals:

Have your career goals changed or even simply been refined? Lack of clarity with regards to career steps post-MBA can signal lack of research and immaturity when it comes to the process. Schools want to admit candidates they feel can be placed in their careers of interest. If in the past you have identified goals that don’t sync up well with your background or the specialties of that particular school, this may have been a reason for being denied. Re-evaluate your goals and make sure they are well aligned with your background and your target school. Don’t let this opportunity to explain any changes in your career trajectory pass you by.

If you’ve done your job in between your last application, writing the re-applicant essay should be the final piece in helping you claim a spot on decision day.

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Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants.