AIGAC Applicant Survey Shows that Applicants Are Positive Overall on Video Responses

Last week, at its 7th annual global conference, the Association of International Graduate Admissions Consultants (AIGAC) revealed the results of the 2014 edition of its MBA applicant survey. Since 2009, AIGAC’s MBA Applicant Survey has gathered and summarized the perspective of MBA applicants on the admissions process, helping member admissions consultants and business schools gain insights into applicant perceptions of each stage of the admissions process, from tools they first use to research programs and the reasons that they select programs to career and salary expectations. Many consultants and admissions officers consider it an extremely reliable read on the pulse of the graduate business education space.

This year’s survey was no different. AIGAC’s research partner, Huron Consulting Group, gathered more than 800 responses from applicants based around the globe. Among the 2014 survey’s most notable findings:

  • When it comes to choosing where to apply and attend, contact with alumni or current students and visits to the school are among the top five most important sources of information, more important, on average, than off-campus school info sessions or fairs.
  • When selecting an MBA program, men and women value the reputation and career impact at the same levels, but diverge on the importance of location and rank. Men placed significantly more importance on rankings than women.
  • 20% of this year’s applicants expect to start their own business upon graduation. This result is far higher than the 7% of recent graduates from top 10 US programs (per US News) who are self-employed post-MBA.
  • Approximately 80% of foreign students want to work in the US (20% only want to work in the US while a further 60% are considering a range of options that include the US). By contrast, only 40% of US students consider working elsewhere.

Perhaps one of the most interesting revelations of this year’s survey was the first significant reporting on MBA applicants’ reactions to the relatively new video responses that some business schools now employ, either as pre-recorded “essay” responses or as live online interviews. Looking at the numbers globally, applicants are positive about the use of video in the application process. 38% of those in the US who completed one or more applications with a video component felt the video response did represent them well. However, 50% of international applicants did not feel that their video response represented them as well.

See more here:

MBA Video Interview Survey Results

(You can click to enlarge the image.)
Source: 2014 AIGAC MBA Applicant Survey

Why the disparity? A lot of it may come down to language differences, and applicants’ comfort with the English language. Kellogg and Yale SOM — two of the most prominent MBA programs that employe video responses — give applicants no more than two minutes to gather their thoughts after seeing a prompt for the first time. If you’re quick on your feet, you will do well with this format, but it’s obviously harder to do that when English is your second language. We can’t help but feel that many international applicants were left feeling dissatisfied with their output for this reason.

Of course, while U.S. schools try to be very globally-minded, the language spoken in their classrooms is English, and one reason MBA admissions officers like this format is that is lets them easily gauge applicants’ grasp of the language. From working in learning teams to speaking up and contributing in class to getting involved with student activities, a student’s fluency in English can have a significant impact on well a student does while in business school.

To read all the results of the 2014 AIGAC MBA Applicant Survey, go here to download a PDF report!

By Scott Shrum.