
The graph on the left represents the results of a survey taken by focus groups each shown a different version of an upcoming commercial for a sports car.
Each version had a different amount of content showing the car in fast-driving scenes.
After the group viewed the commercial, each member was asked two questions: "Did you feel that the car was sporty?" and "How likely are you to purchase this car?"
The position of the circles on the left indicate how much fast-driving content (F) was in the version of the commercial show and the % of viewers who found the car to be 'sporty' (S). The relative size of the circles indicates how likely the members of the group were to purchase the car (L). The bigger the circle, the more likely they were to purchase.
Use the drop-down menus to fill in the blanks in each of the following statements based on the information given by the graph.