Our newest line of mini-computer, the JS-780, is not gaining traction with our customers. Although it is a better product than our main competitor's SS-600 and has a faster processor, and a more sophisticated graphics card, the product has not sold as many units as the SS-600. Our JS-780 is priced higher than the SS-600. We would like to figure out how to convince potential customers to pay more for our product as opposed to purchasing our competitor's product.
Our research shows that many people do not understand the benefits of having a mini-computer with a faster processor and more sophisticated graphic card. I recommend that you run a television commercial featuring a well-known celebrity who will educate the public about the benefits of having such features in a mini-computer. People are generally trusting of well-known celebrities and find commercials featuring those celebrities persuasive. Therefore I recommend that you undertake such a television commercials.
In for the Marketing Consultant's suggestion to have the client's desired effect, it depends upon a cause and effect relationship. Choose the cause and subsequent effect in the columns below upon which the Marketing Consultant's suggestion depends. Choose only one for each column.