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INSEAD

Your INSEAD application strategy

Spanning two continents and with a major presence on a third, INSEAD is making strides toward its goal of being recognized as the preeminent international MBA. The one-year general management program operates on campuses in France and Singapore and maintains an alliance with the Wharton School. Given its goal, INSEAD is in search of applicants who bring significant international exposure, academic excellence, and a solid professional background to the table.

The curriculum itself is general management in nature and lasts for 10 1/2 months. There are two different start dates, one which begins in September and another which begins in January. After receiving admittance into INSEAD, students may state their preference for either the Fontainebleau or Singapore campus. In either case, the program structure is the same and students have opportunities to visit the campus to which they are not assigned. The curriculum is divided into five eight-week periods and calls for students to take 15 required courses and a minimum of seven electives. Electives consist of advanced topics in Finance, Accounting, General Management, Marketing, Entrepreneurship, International Business, Ethics, and Running Family Businesses. Members of the January intake participate in a summer internship between periods three and four.

As far as international diversity goes, you would be hard-pressed to find another business school that rivals INSEAD. No one nationality represents more than 10 percent of the student body and less than half come from Western countries, meaning that the “international student” concept is essentially nonexistent. Students are quick to acknowledge this level of diversity as a differentiating factor, as the learning model gives credence to multiple approaches without showing bias to any. INSEAD also demonstrates its commitment to a global mindset through language requirements. Students must be proficient in at least two languages by matriculation and three by graduation. To establish fit, you should incorporate an international perspective in both your background and in your future goals. The admissions committee will closely evaluate your ability to have an impact on global business, so make sure that your story is not entirely nation-centric.

INSEAD views itself as an academic business institution. This is revealed through the large amount of general research that the school produces in addition to the writing of specific cases. Based on this perspective, INSEAD conducts a thorough assessment of your academic background. Specifically, the admissions committee will look at the reputation of your alma mater(s), your performance in the classroom, and your ability to handle quantitatively rigorous courses. If you don’t have a numbers-intensive background or have not fared well in such classes, consider taking a statistics or finance course at a community college.

Due in-part to the abbreviated duration of the program, INSEAD tends to accept applicants with at least several of years work experience (more than 45 percent have more than five years). The school believes that students with more professional experience are better able to adapt to the one-year curriculum and leverage it in their career development. Indeed, INSEAD takes career development very seriously, as each student is matched up with a mentor to assist with the process. The school even has teleconferencing equipment readily available so that students can interview with firms who are unable to make the trip to campus. Your challenge is to present your professional experiences in a way that highlights your success in the workplace and your ability to contribute to the classroom. Despite INSEAD’s tendency to accept more experienced applicants, you may still want to consider applying if you are younger, as the school does accept a small number of less-experienced applicants each year (about 15 percent of students have two years or less). If you fall into this category, it is even more important that you emphasize the maturity dimension and discuss an array of experiences that are academic, professional, and personal in nature.

Teamwork is an essential part of the INSEAD learning model. The school’s strength in diversity would be pointless if there was no cross-cultural learning involved. As such, students are assigned to study groups of five to seven in order to heighten the learning experience. Groups are diverse across multiple dimensions including: nationality, professional experience, gender, age, and education. Team members work closely together on class assignments and in some cases even exams. Any cross-cultural team-based experiences that you can discuss will go a long way in establishing fit with the INSEAD mission.

Insider information

While INSEAD has won international acclaim for its advances in business education, it is not resting on its laurels. INSEAD is actively seeking to expand the size of its program, especially the Singapore campus, and there are even discussions of establishing an entirely new campus. INSEAD has room to expand its program in part due to its high yield (approx. 75 percent), which should allow for more opportunities among applicants. With expansion on the way, potential applicants should consider INSEAD even if they are not linguistic geniuses. If you have a true desire to pursue a global career and are willing to put in work to develop your foreign language abilities, then INSEAD might be the business school for you.

Schools that call for a similar approach

  • Harvard Business School
  • University of London (London Business School)
Application Essays

  1. Please give a detailed description of your job, including nature of work, major responsibilities; and, where relevant, employees under your supervision, size of budget, number of clients/products and results achieved. (250 words)

  2. Give a candid description of yourself, stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors, which have influenced your personal development, giving examples when necessary. (400 words)

  3. Describe what you believe to be your two most substantial accomplishments to date, explaining why you view them as such. (400 words)

  4. Describe a situation taken from school, business, civil or military life, where you did not meet your personal objectives, and discuss briefly the effect. (250 words)

  5. Discuss your career goals. What skills do you expect to gain from studying at INSEAD and how will they contribute to your professional career. (500 words)

  6. Please choose one of the following two essay topics:

    1. Have you ever experienced culture shock? What did it mean to you? (250 words)
    2. What would you say to a foreigner moving to your home country? (250 words)
  7. (Optional) Is there anything that you have not mentioned in the above essays that you would like the Admissions Committee to know? (200 words)

This and dozens of other top business schools are covered in detail in Your MBA Game Plan, the definitive guide on MBA admissions, now in its second edition.