Featured Articles


20 Trailblazers and Trendsetters of 2009
January 1, 2010 - "With the advanced-degree market hitting 50-year record highs, co-founder Chad Troutwine's outlook on Prep's future is bright. 'We're just a rare business that will continue to do well in this economy.'" >> Read More

GRE or GMAT: The Test-Taker's Dilemma
December 28, 2009 - "The GRE includes more geometry and the verbal sections ask different types of questions, says Chad Troutwine, co-founder and CEO of Veritas Prep in Malibu, Calif In general, Troutwine says, the GRE is not taken as seriously as the GMAT in the B-school world." >> Read More

Getting Back to School
November 10, 2009 - "Scott Shrum, director of M.B.A. admissions research of Veritas Prep, an admissions firm in Malibu, Calif., suggests finding ways to make your candidacy even stronger while waiting for a final answer. If there's a new workplace project that needs a leader, volunteer." >> Read More

Letting Your Grad Student Go
October 26, 2009 - "Two-thirds of the admissions officers surveyed at top business schools reported seeing more parental involvement in applications now than five years ago, according to Veritas Prep, an admissions consulting company that posed the question." >> Read More


All Articles

When, where, and how?
January 25, 2010 - "'Begin with the end in mind,' advises Scott Shrum, director of MBA admissions research at Veritas Prep in California. 'If you're an international student, find out how many of the recruiters are generally willing to sponsor work visas.'" >> Read More

Should You Encourage Employee Side Projects?
January 22, 2010 - "Not only does Troutwine believe that running marathons and writing screenplays makes his employees happier, but he thinks it makes them more productive as well. 'I'm a believer in intellectual cross-training,' he says, 'this idea that pursuing different ventures can improve and inform one's primary job.'" >> Read More

Ahh, the new quarter – and freedom
from overbearing parents (or not?)

January 4, 2010 - "Two-thirds of the admissions officers surveyed at top business schools reported seeing more parental involvement in applications now than five years ago, according to Veritas Prep, an admissions consulting company that posed the question." >> Read More

20 Trailblazers and Trendsetters of 2009
January 1, 2010 - "With the advanced-degree market hitting 50-year record highs, co-founder Chad Troutwine's outlook on Prep's future is bright. 'We're just a rare business that will continue to do well in this economy." >> Read More

GRE or GMAT: The Test-Taker's Dilemma
December 28, 2009 - "The GRE includes more geometry and the verbal sections ask different types of questions, says Chad Troutwine, co-founder and CEO of Veritas Prep in Malibu, Calif In general, Troutwine says, the GRE is not taken as seriously as the GMAT in the B-school world." >> Read More

Getting Back to School
November 10, 2009 - "Scott Shrum, director of M.B.A. admissions research of Veritas Prep, an admissions firm in Malibu, Calif., suggests finding ways to make your candidacy even stronger while waiting for a final answer. If there's a new workplace project that needs a leader, volunteer." >> Read More

Letting Your Grad Student Go
October 26, 2009 - "Two-thirds of the admissions officers surveyed at top business schools reported seeing more parental involvement in applications now than five years ago, according to Veritas Prep, an admissions consulting company that posed the question." >> Read More

More Testing, Less Logic?
October 22, 2009 - "Scott Shrum, director of admission consulting research at Veritas Prep, said that the high end GMAT test- prep company has received inquiries from three business schools (two of which were not mentioned in the Business Week article) about group rates for test prep for students." >> Read More

Business School? There’s An App for That
October 12, 2009 - "And then there’s also the Veritas Prep app, GMAT Practice Quiz, which offers sample test questions and diagnostics to help boost GMAT scores." >> Read More

Next Step Could be via EMBA
October 9, 2009 - "Pursuing an EMBA is an invaluable investment – both in terms of employees investing in their own careers and in terms of companies investing in and retaining their key talent despite a largely unfavorable economic situation." >> Read More

GMAT Test Prep: A User’s Guide
August 10, 2009 - "Veritas Prep is best known for the length of its flagship, face-to-face course, which at 42 hours of classroom time is the longest in GMAT test-prep circles. Its strength lies in the amount of instruction it offers students and the 101 hours of training it provides teachers." >> Read More

Reapply To B-School And Get In
July 24, 2009 - "Were you rejected by the business school you most wanted to go to? All is not lost. You can always reapply--and you can have a much better chance at admittance, if you make the right moves." >> Read More

Master Minds
May 14, 2009 - "'They won't wait list anybody unless they're willing to admit them,' says Scott Shrum, director of M.B.A. admissions research at Veritas Prep, an M.B.A. application consulting firm in Los Angeles. Shrum suggests that you show your application to someone who knows about the process and together figure out what your weaknesses are." >> Read More

Master Minds
March 1, 2009 - "Veritas Prep started with a blank page--at business school, of course--and just six months into its 2002 launch, the company was a veritable success. Today the firm is arguably one of the most successful brain-trust enterprises in academia. " >> Read More

Recession Provides Opportune Time For GLBT Professionals...
February 2, 2009 - "When the economy takes a downturn, one common byproduct is a surge in business school applications as young professionals elect to sit out a soft job market in the relatively safe confines of an MBA program. Despite the increased demand for graduate business education stemming from the current economic slowdown, the GLBT business school applicant is in a unique position to secure a coveted seat in a leading MBA program. " >> Read More

Five Years to B-School: The First Year
November 25, 2008 - "Five years. For a newly minted undergrad, it sounds like a long time. It might be, but it's also roughly the amount of work experience collected before a student enters an MBA program. Which means that if you're planning on going to business school someday, you'll boost your chances of getting into a top school by spending those five years wisely. " >> Read More

GRE vs. GMAT
October 28, 2008 - "The reason that the GMAT can be challenged in this way is that it is a test of verbal, mathematical and writing skills (as is the GRE). The GMAT does not focus on finance or accounting or business strategy. It’s also more expensive than the GRE ($250 vs. $140 in the United States). And with nearly 250,000 tests given in the testing year that ended June 30, it’s a testing market others eye." >> Read More

Surprise! Lobbyists and Lawyers Will Be Winners
October 27, 2008 - "President Bush, Treasury secretary Henry Paulson, and Fed chair Ben Bernanke warned that the entire financial system would grind to a halt unless Congress spent hundreds of billions of taxpayer dollars to buy distressed loans from banks—even as the government seized two of Washington’s biggest institutions, Fannie Mae and Freddie Mac. Here are some winners and losers from the financial crisis: " >> Read More

Escape Route: Seeking Refuge in an M.B.A. Program
October 14, 2008 - "People are also registering for the Graduate Management Admission Test in greater numbers this year... Veritas Prep, a test preparation and graduate-admissions consulting company, says its GMAT test-preparation registration has gone up 50% since June." >> Read More

Industry Shake-Up Sparks Career U-Turns
September 29, 2008 - "Scott Shrum, director of admission consulting research for Veritas Prep, a leading GMAT prep and MBA admissions consulting firm, says in the past week alone he has seen the percentage of inquiries from people in financial services surge from 30 percent to 60 percent. The number of those with e-mail addresses from Bear Stearns and Lehman Brothers has tripled." >> Read More

Business Schools Expect Boom as Economy Sags
September 26, 2008 - "Test prep companies, often witness to the first wave of interest, have been fielding more phone calls from people who have lost their jobs or are worried about their industries. Scott Shrum, the top admissions consultant at Veritas Prep, says he's seen an influx of E-mail and phone calls from bankers this year, while 2007 was mostly the year of the former real estate agent." >> Read More

A Farewell to Arms Races?
September 25, 2008 - "When leaders of some of the nation's premiere business schools rolled out ambitious plans for new programs and expanded facilities in recent weeks, most school officials expected some skepticism...'There definitely seems to be an arms race among business schools,' said Scott Shrum, author of Your MBA Game Plan: Proven Strategies for Getting Into the Top Business Schools." >> Read More

Pepsi Ex-Chief Targets Jobs, Duke as Wake Forest Business Dean
September 17, 2008 - "The school will have to displace others that are also seeking to improve, said Scott Shrum, the director of MBA- admissions research for Veritas Prep, a test-preparation company in Malibu, California... 'It is extremely tough and, unfortunately for a school like Babcock, so much of it based on the reputation of a school,' Shrum said in a phone interview on Sept. 9. 'That can take decades to change.'" >> Read More

Tips For Getting Into A Top Business School
August 21, 2008 - "With banks laying staffers off and the mortgage industry imploding, lots of people think it's a good time to attend business school. One indicator: The number of people taking the GMAT, a requirement for getting in, is up 12%, compared with this time last year... 'I don't know anyone who is flawless,' says Scott Shrum, author of Your MBA Game Plan and a consultant with the M.B.A. admissions firm Veritas Prep." >> Read More

Veritas Prep Unveils Online Tool
July 30th, 2008 - "Veritas Prep, a leading GMAT prep and MBA admissions consulting provider, today announced the launch of its Business School Selector. Designed to identify the highest ranked schools at which MBA applicants have a reasonable chance of acceptance, the Business School Selector serves to answer the question on every b-school applicant's mind: 'What are my chances of gaining admission?'" >> Read More

How To Write A Winning Thank-You Note
April 16th, 2008 - "When it comes to business school interviews, a thank-you note is a nice touch but won't have as much of an impact as one sent after a job interview, says Scott Shrum, author of Your MBA Game Plan. 'Don't expect any miracles,' says Shrum. 'Realistically, the interviewer has already made up his or her mind by the time they receive the note, so rattling off a bunch of additional accomplishments or themes probably won't help. Avoid this mistake, and keep it warm yet professional, and nothing more.'" >> Read More

Target: Business School
January 4th, 2008 - "Getting into business school is tougher than ever... Scott Shrum and Omari Bouknight try to make the process a bit easier with the most recent edition of their book Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools... The two are directors of Veritas MBA Admissions Consulting, a company that advises prospective students on the application process." >> Read More

GMAT: Paying For Points
May 22nd, 2007 - "Veritas offer services to those who want to score big... With a 42-hour course, Veritas offers more class time than its competitors. This allows the instructors to start with the basics and move up toward more advanced strategies and test questions, says Chad Troutwine, co-founder and co-owner of Veritas." >> Read More