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Hey Dustin,
Where they make this tricky is by including the subtraction in the second exponent. But say it were:
3^(y+1) - 3^y
You'd likely see that 3^(y+1) = 3^y * 3^1, so you'd factor the common term in:
3^y * 3^1 - 3^y
to get
3^y (3 - 1)
Right?
Well, the key here is that the subtraction of exponents means that in the given problem:
3^x - 3^(x-1)
You can't factor out a common 3^x because the second term doesn't have a full x...it's one short. But you can express that as:
3^x - 3^x * 3^(-1)
That allows you to use that common x:
3^x (1 - 3^(-1))
And proceed from there.
In either case, the key is recognizing that an exponent that contains either addition or subtraction can be expressed as two different same-base-different-exponent terms multiplied together:
x^(y + z) = x^y * x^z
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