Kellogg Application Essays and Deadlines for 2012-2013
Northwestern University’s Kellogg School of Management recently released its application essays and deadlines for the coming admissions season. Continuing the theme we have seen across top MBA programs, Kellogg has made some significant changes this year. In fact, Kellogg has perhaps gone further than any other school this year, completely replacing its essay set and making the total word count much lower in the process.
Why the dramatic changes? Earlier this year Kellogg introduced Kate Smith as its new Director of Admissions. (Smith was a surprising hire since she actually came from outside of academia.) When a new admissions director takes over, it’s not uncommon for that leader to put her stamp on the admissions process by making big changes to the school’s application. That’s surely, at least partly, what we’re seeing here.


As the world's largest privately-owned 