Each year, the majority of anxiety for business school applicants tends to revolve around their GMAT and GPA numbers. Without fail, candidates drive themselves crazy wondering whether their GMAT score or GPA is high enough to gain admission to their target MBA program.
These MBA data points are, of course, just as important an aspect of the decision making process as any of the others, but many candidates obsess over the raw numbers in a disproportionate manner. No matter how many times an admissions officer speaks out publicly about the importance of the non-data elements of the application process the message often falls on deaf ears.
Admissions Committees generally want to know who you are as a person. If numbers were truly the only factor taken into consideration with MBA applications, then most top schools would have classes filled with students who have +700 GMAT scores and +3.5 GPAs, but this is not the case – just a quick look at the class profile of any top business school will confirm this.
What is far less common is the rare candidate who can connect their own personal story with the values and culture of their target program. Candidates oven undervalue how truly unique they are because the time spent undergoing the business school self-assessment process is often limited.
Now, letting admissions know who you are does not mean just talking about your job. Dive deeper and share aspects and anecdotes of your unique story that have defined your life up until this point. Tying such a narrative to your personal and professional hopes and dreams can be particularly powerful, and can truly help an applicant stand out against the competition way more than a +700 GMAT score can.
An applicant’s story – and being able to connect that personal narrative with a particular school’s values – is even more important for candidates whose GMAT and GPA are less competitive when considering school-specific averages. This personal approach is effective for all candidates, but is a necessity for candidates who may have obvious data-related red flags in their profile. By being authentic and creating a holistic application package, an applicant can convince the Admissions Committee that their low GMAT or GPA will not affect their academic experience (or the experiences of their peers) on campus or in career options in the future.
Avoid the mistake that many candidates fall victim to every year of obsessing over scores and understand that your numbers do not define you – the greater focus you put in sharing the “real” you in your application process, the better your chances of admission will be.
Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.
Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can find more of his articles here.