Fill Out a Short Survey for a Chance to Win an iPad!

MBA Applicant SurveyAttention all business school and law school applicants! Veritas Prep is conducting its first annual survey of applicants to the world’s most competitive MBA programs and law schools. We want to hear from YOU why you’re applying to grad school, where you are in the process, and what matters most to you as an applicant.

And, best of all, by filling out either survey by June 22 you will enter for a chance to win an iPad pre-loaded with Veritas Prep’s GMAT prep books and Annual Reports!


You can find the surveys here:

After we collect and analyze the data, we will share our findings with the entire applicant community. As we said above, these are our first annual applicant surveys, and we will conduct these every year to track trends in the graduate school admissions space.

Remember, you must complete either survey by June 22! One randomly selected participant will win a new iPad!

If you’re ready to start building your candidacy for a top MBA program or law school, call us at 1-800-925-7737 and speak with an admissions expert today! And, be sure to subscribe to this blog and follow us on Twitter!

Inside the Minds of MBA Admissions Officers

Veritas Prep has released a white paper examining the results of its first annual survey of admissions officers at the top 30 business schools in the United States.

“Trends in MBA Admissions: Perceptions of Admissions Officers at Top 30 Business Schools” highlights notable findings from the Veritas Prep Survey of MBA admissions officers, an eight-week online survey conducted among the top 30 U.S. business schools, according to BusinessWeek’s rankings. Responses from admissions officers on topics ranging from student selection criteria to the future of the MBA application revealed a series of considerations that any b-school applicant should heed, including:

  • Almost half of respondents report that the number of admits straight out of college has increased compared to five years ago, partly reflecting a push by many top MBA programs to attract younger applicants.
  • Among desired changes that admissions officers would like to see in their applicant pool, diversity ranks number one.
  • Among applicant traits and characteristics, analytical skills rank as the most important, far ahead of any other characteristic such as leadership and community service.

Despite the increased demand for graduate business education stemming from the current economic slowdown and other contributing factors, the savvy business school applicant is in a unique position to secure a coveted seat in a leading MBA program through some additional due diligence. Understanding what wows and irritates admissions officers at leading business schools, and tailoring the MBA application accordingly, can propel one

Veritas Prep Admissions Survey Cited in Hispanic Outlook for Higher Education

The April 6 issue of Hispanic Outlook in Higher Education included an in-depth look at Veritas Prep’s first annual admissions officer survey. In the article, reporter A. Francesca Jenkins dug into the results and interviewed Veritas Prep’s Scott Shrum about the implications of the study.

As Jenkins notes, the biggest challenges facing business school admissions officers are the need to attract more, better-qualified students, and the need to support cultural diversity on campus. We expect both of these needs to remain top priorities for admissions officers in the coming years.

Another survey finding that the article focuses on is the fact that MBA admissions officers were almost evenly split on whether the admissions process will become more or less complicated over time. This reflects the challenges that admissions officers face in managing an ever-growing pool of applicants, while also dealing with an increasingly competitive applicant pool. The former pushes the admissions process in the direction of more simplicity — the more streamlined the process is, the easier it theoretically is to sort through applications — while the latter pushes the process in the direction of more complication — as applicants become savvier and savvier, admissions officers need more creative ways to separate the great applicants from the merely good ones.

One outgrowth of this trend has been that some top business schools, such as Chicago Booth and UCLA Anderson, have begun to get more creative with their essay questions. Essay questions in the format of PowerPoint presentations (in Booth’s case) and audio answers (for Anderson) are likely to become more common over time.

We believe that whether a school keeps or drops an essay question is a terrific indicator of how well that question works for them — and by “works” we mean how well it helps admissions officers tell one applicant from the next. The fact that some school have moved away from the traditional essay questions suggests that those questions have lost some of their effectiveness, as applicants have perhaps become savvier about answering them well.

If you’re an applicant are are faced with answering a PowerPoint or audio question, the same rules still apply: Make sure that your real voice comes through, be sure to answer the question asked, and by all means, make sure that your answer is consistent with the overall themes you’ve built into your business school application.

You can read more about Veritas Prep’s first annual admissions officer study here. To learn more about Veritas Prep, take a look at our MBA admissions consulting offerings.

Our First Annual MBA Admissions Officer Survey Results

Last week we released the results of Veritas Prep’s first annual survey of MBA admissions officers, to uncover what’s happening in the field today and to help business school applicants anticipate future trends.

We enlisted the help of an independent third party to survey admissions officers at the top 30 business schools in the U.S. (as defined by BusinessWeek’s ranking system). The survey ran in October and November, and covered more than half of the admissions officers at these MBA programs.

Some findings were surprising, while others confirmed what we have been telling our clients for years. Among the most interesting results:

  • The biggest challenges institutions face are attracting more, better-qualified candidates, and supporting cultural diversity in their student bodies. Among desired changes that admissions officers would like to see in their applicant pool, diversity ranks first (87%), while 57 percent of respondents would like to see a larger applicant pool at their institutions.
  • The number of international applicants to leading U.S. business schools has increased over the past five years. Ninety-four percent of responding admissions officers report a moderate to significant increase in international applicants during the last five admissions cycles.
  • The number of admits straight out of undergraduate studies is on the rise. Despite the fact that 63 percent of respondents say professional experience is the most important factor in student selection, almost half (47%) report that the number of admits straight out of college has significantly or moderately increased compared to five years ago.
  • Careless errors ranked as the top faux pas committed by students during the application process. Inconsistency between institutional choice and students’ educational objectives and ambitions ranked second, and the inclusion of unrequested items and inappropriate interview conduct tie for the third most commonly witnessed application blunder.
  • Admissions officers view students that enlist the assistance of admissions consultants neutrally. While seven percent of respondents said that they view applicants who use admissions consultants positively, 80 percent view such students neutrally. In general, most admissions officers feel that admissions consultants help students identify the programs with which they fit best and clarify their career goals.
  • Admissions officers anticipate changes in the student application process in coming years. Most respondents believe the student application process will include more face-to-face or telephone interviews in the next five years (60%). While over half of admissions officers foresee the application process becoming less complex (53%), another forty percent predict the application process will become increasingly intricate in the coming years.

We especially found the learnings around diversity and the trend toward younger applicants to be most interesting. And while we were glad to see that nearly all MBA admissions officers view applicants who use admissions consultants neutrally or positively, we will continue to work to ensure that our clients get a great deal of value from their relationship with us — but only in a 100% ethical way. As always, we will never write our applicants’ essays or tell them what to say.

Visit Veritas Prep to learn more about how we can help you in the MBA admissions process.