So much to share and so little space to use – this is often the case for MBA application essays. Transforming all the unique details of who you are as a candidate into a flowing personal and reflective essay is essential to stand out as an authentic and engaging personality to the Admissions Committee. A great business school essay will be able to present a multi-dimensional candidate without coming off like an unrelated checklist of highlights.
With the limited space you’re given to write these application essays, it can be quite a challenge to fit in all of the key character traits, substantiated and vivid career highlights, fit with the target MBA program, achievable career goals, and passions outside work that you want to demonstrate to the Admissions Committee. How can you ensure that you maximize the word limits you are given while still creating something that flows naturally and is easy to read? Follow these two guidelines:
1) Do not repeat details
The most common way applicants tend to break down the task of working on multiple essays is to complete them one at a time – after finishing one essay, they review it and then start off on another one. The problem with this writing process is that details from one essay often end up being repeated in another, such as background information on the company a candidate worked for or the candidate’s role within a particular organization. These sentences and phrases, usually in the introduction of each essay or as an added description along the body of the essay, not only waste precious space, but also negatively affect the flow and readability of your essay as a whole.
Keep in mind that each essay you write for the same school is part of a single application package, like chapters of a very short book. In order to create the best applciation possible, you must review your complete set of essays in one sitting to ensure that they complement each other well and provide a multi-dimensional personal profile with the right tone for the particular school you are applying to.
2) Use different settings
Just as a Tom Cruise kept viewers engaged during the Mission Impossible series by showcasing his superhuman physical stunts in various locations such as an opera house in Vienna, a power plant in Morocco and a train station in London, among others, an MBA applicant’s essay would be much more captivating if the candidate’s personal qualities were highlighted through different contexts.
This does not necessarily mean you need to use various geographic locations as the backdrop of your essays (not all of us are as free to travel the globe as Tom Cruise), but rather, to choose to highlight defining moments from your life across various work situations, extra-curricular activities, passions and stories.
By default, most applicants are a bit bias in choosing to use examples from their current work situations, as this is where they spend the majority of their time and where their most recent experiences have occurred. Thus, without careful thought, applicants often end up answering many or most of their essay questions with examples pertaining to only their most recent employment. However, this wastes the opportunity to show the admissions committee your diverse experiences and interests.
Before writing your essays, it is essential to carve out the time to take an inventory of experiences you’d like to highlight and outline your whole set of essays. Afterwards, identify for each essay the settings you can use to display a particular talking point. Doing this saves you time, and puts forth a richly textured personal application.
Following these two steps ensures that you’ll make the most of the limited essay space you are given so that your overall MBA application package stands out from the competition.
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Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.