Some of the most practical tips that are discussed in this book will also be useful in writing your MBA application essays:
Respect Space and Attention
Not only are the spaces you are given to write your business school essays constrained by the given word count, but the attention span of the Admissions Committee (who will be reviewing your applications) is also rather short. Using unnecessary words dilutes the impact of the most powerful parts of your essays, the same way adding water to a perfectly blended coffee would dilute the drink.
Being respectful of word limits and the valuable time of the reader should help provide you with some discipline, allowing you to cut down on unrelated tangents and lengthy deliveries as you edit your writing.
Write for a Broad Audience
Taking into account that your reader may be someone who does not hold an MBA himself – and even more likely, holds a background outside your specific field – avoid using industry jargon and company-specific references while writing. These details are needless words that will only bore, and potentially even alienate, your readers. Instead, write with a broader audience in mind, focusing your essays on your impact on people, your company as a whole and events, rather than on finite, technical details of your work and accomplishments.
Focusing on only the style of your writing, especially by showing off an overly-immense vocabulary, can also distract from your message, just like the 2013 movie, The Counselor. (Chances are you haven’t even seen this movie, and that just makes my point!)
With a top-caliber cast and crew, this film disappointed critics and the box-office alike – with names like Brad Pitt, Cormac McCarthy, Ridley Scott, Michael Fassbender, Penelope Cruz, and Cameron Diaz associated with the film, it was a wonder that a movie could fail so badly. However, word-of-mouth from most moviegoers and critics was often unnecessarily long-winded and boring. Thus, the film’s vast talents and materials at its disposal were wasted.
Just as a successful box-office hit will keep a wider audience engaged while still delivering its message powerfully and subtly, your essays should present your personal story well to all readers, and make the Admissions Committee root for your triumph.
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