Early Thoughts on Berkeley Haas’ 2016-2017 Application Essay Questions

UC BerkeleyApplication season at UC Berkeley’s Haas School of Business is officially underway with the release of the school’s 2016-2017 essay questions. Let’s discuss from a high level some early thoughts on how best to approach the essay prompts, which are essentially the same as the prompts from last year. There are three full essay questions for Haas, with Essay 2 providing the applicant multiple options to choose from.

Essay 1:
If you could choose one song that expresses who you are, what is it and why? (250 words)

The most important thing about what song you choose here is that the song you choose does not matter. The fact that the school does not care what language, culture, or even what the lyrics are should signal this to you. It is all about “why” this song is so important to you, so when selecting a song think long and hard about a song that provides some insight into who you are. The more authentic the better, so use this as an opportunity to really let the Admissions Committee in so you can stand out from other candidates.

Essay 2:
Choose one:

  • Describe an experience that has fundamentally changed the way you see the world and how it transformed you
  • Describe a time when you were challenged by perspectives different from your own and how you responded
  • Describe a difficult decision you have made and why it was challenging

(250 words)
There is a common theme between these three potential essay prompts, so it can be difficult for applicants to decide on which one to pick. Overall, with all three of these prompts, Haas is looking to understand how you have handled uncomfortable situations in the past. Again, which prompt you choose does not really matter for this essay – what is most important is to dive deep and be vulnerable and reflective on the experience you choose to share.

Essay 3:
Tell us about your career plans. How have your past experiences prepared you to achieve these goals? How will Berkeley-Haas help you? (500 words)

Essay 3 is the longest of the three essays and is by far the most traditional. This is your opportunity to really connect the dots for the Admissions Committee and help them understand how a Haas MBA will uniquely position you for success in your future career path. Spare the generalities here and get specific – highlight how your past, present, and future all link together with the Haas MBA. Hint: Haas’ “Defining Principles” are a great place to start!

Just a few thoughts on the new batch of essays from the Haas School of Business – hopefully this will help you get started. For more thoughts on Berkeley and its application essays, check out our free Essential Guide to Top Business Schools.

Applying to Berkeley Haas or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Early Thoughts on NYU Stern’s 2016-2017 Application Essay Questions

NYU CampusApplication season at NYU Stern is officially underway with the release of the school’s 2016-2017 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these essay prompts that have remained relatively consistent over the last few years. The two essays Stern requires are structured to give applicants a chance to showcase both the professional and personal sides of their applications.

Essay 1: Professional Aspirations
Why pursue an MBA (or dual degree) at this point in your life? What actions have you taken to determine that Stern is the best fit for your MBA experience? What do you see yourself doing professionally upon graduation? (750 words)
This is a very multi-layered prompt provides applicants with a great opportunity to share their professional game plan and why Stern specifically is a key part of this. This prompt differs from other more traditional “career goals” essays by including multiple questions that will tease out many details of your planned career trajectory.

Keep your approach simple here and consider addressing each aspect of the question in order. The wording of this prompt signals that you should touch on the past a little to provide context for the factors that have brought you to this point in your professional journey. Make it clear that you are self-reflective and have a deep understanding of where you have come from and where you are going professionally.

Don’t shy away from honestly assessing why now is the right time to pursue your MBA. Whether it is personal maturity, industry changes, desired promotion or something else that is motivating you, the impetus of your timing is important to have pinned down.

The second aspect of the prompt involves “fit.” Stern is really looking for specifics here, so don’t shy away from the detailing your research of schools and how Stern in particular has stood out for you from other MBA programs. The more you can personalize this aspect of your response, the better.

The rationale and  likelihood of reaching your identified career goals post-MBA is also a key aspect of how Stern will evaluate its applicants. Connecting your personal development goals to Stern’s unique offerings is critical to showcasing true fit with this program.

Essay 2: Personal Expression
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.
Many programs have begun to move towards more open-ended and creative essay prompts such as this. The goal of this prompt for Stern is to get to know who you really are. Unique to most other MBA programs, Stern provides various multi-media options for candidates to use to convey their message. This allows you the opportunity to have a unique and creative approach in answering this prompt.

Keep in mind that the use of more non-traditional media can really stand out in a typically text-heavy process. Think creatively about how you plan to share your response, even if you are only using words. Creativity is not only limited to the medium – how you structure and organize your response could be another interesting way to stand out.

This essay is an opportunity to balance out the heavy professional focus of Essay #1 with elements of your unique personality. Make sure you share details that would be relevant to someone who you are potentially about to spend a lot of time with over the next 2 years. This essay is a great place to showcase your interpersonal skills as well as how you plan to utilize them while working with your future classmates.

Just a few thoughts on the new essays from Stern – hopefully this will help you get started. For more thoughts on Stern and its application essays, check out our free Essential Guide to Top Business Schools.

Applying to NYU Stern or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Early Thoughts on Chicago Booth’s 2016-2017 Application Essay Question

Chicago BoothApplication season at the University of Chicago’s Booth School of Business has officially kicked off with the release of the school’s 2016-2017 application essay question. Let’s discuss from a high level some early thoughts on how best to approach this essay prompt that remains relatively consistent from last year:

Essay 1:
View this collection of shared Booth moments. Choose the moment that best resonates with you and tell us why.

  • Choose the format that works for you
  • Determine your own length

I would think of your approach to this essay in three buckets. First, you want to identify the story you want to tell to the Admissions Committee. Second, you want to identify the image that best allows you to paint this picture in the most comprehensive and all-encompassing way. Finally, you want to select the medium that allows you to best bring your response to life in a vivid and clear fashion.

Let’s explore each bucket in greater detail:

Story Identification:
Who will you be to the Admissions Committee? This prompt really seeks to understand the candidate who is applying to Booth, and it is your job to identify the aspects of your background that best connect with the mission of the program. Theoretically there are many things a candidate could focus on as a theme – be authentic here, but make sure you are highlighting a narrative or anecdote that aligns your personal and professional strengths with qualities that will endear you to Booth’s admissions team.

Image Selection:
The school wants to know what aspects of the Booth student experience you most viscerally connect to and gets you the most excited. A big part of this is research, so conducting primary and secondary research into the program to really understand the symbolism of each image is a major key to success in your response here. Using your “story” to inform your choice is a really smart way to go – pick the image that best aligns with your tale and allows you to communicate the most robust narrative.

Medium Choice & Length:
This aspect of approaching the Booth prompt tends to give applicants the most trouble. In the past, Booth limited responses to four slides; these limitations on both the length and medium of an applicant’s response made candidates’ approaches much more straightforward. Now, with the more open-ended prompt, applicants are left with a bit of anxiety when deciding on an approach. One thing to always keep in mind during the application process is when a school states they have no preference, take them at their word. Select the medium that you feel will best illustrate a clear, cogent, and passionate response to the prompt.

This is a great opportunity to leverage your writing or visual skills to help you stand out. On the length side, many schools have been moving towards shorter essay length requirements, so keep this in mind and try to communicate your response in a concise and direct fashion. This is really a judgement call, but think of every element used in your deliverable and evaluate whether it is actually building or diluting your argument.

Just a few thoughts here on approaching this year’s essay prompt from Booth – hopefully this will help you get started. For more thoughts on Booth and its application essays, check out our free Essential Guide to Top Business Schools.

Applying to Booth or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Early Thoughts on Ross’ 2016-2017 Application Essay Questions

MichiganApplication season at the University of Michigan’s Ross School of Business is officially underway with the release of the school’s 2016-2017 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these essay prompts.

The essays this year are fairly similar to last year’s prompts, however with a few tweaks:

Essay 1:
What are you most proud of outside of your professional life? How does it shape who you are today? (400 words)
This is a traditional “accomplishments” essay, and Ross has tweaked it this year to really have applicants focus on accomplishments outside of the professional arena. Coming from a very culture-focused campus, this nuance should come as no surprise. Ross has always had a very active student community, so highlighting an example that shows your prior engagement – preferably in a leadership capacity – will show your fit with the program.

Dig deep to identify the topic you are going to discuss; these types of open-ended questions really give applicants the chance to differentiate themselves from other candidates. Make sure, however, you are direct in your approach to answering this question, as Ross’ Admissions Committee has emphasized in the past the importance of answering their question as directly as possible.

Also, keep in mind that you will have time to talk about your professional career and even highlight some of your past accomplishments through the second essay, so keep this first essay tightly focused on your life outside of your professional career (unless your professional career was somehow shaped by this accomplishment).

Finally, don’t assume that if your accomplishment does not involve saving a beached whale or climbing Mt. Everest that your response will not be well-received. What makes your response to this question relevant is the impact this accomplishment had on YOU.

Essay 2:
What is your desired career path and why? (250 words)
This is a typical “career goals” essay and should come as no surprise to any candidate applying to business school. In fact, your answer to this question should be what initially drove your interest in pursuing an MBA in the first place, so Ross will be expecting a fairly polished essay here.

What will separate you from the competition as a breakthrough candidate will be how personalized your essay reads.  Like many other MBA programs, Ross wants students who are truly passionate about their school and who want to be there. With this in mind, they will be looking for you to combine your well-thought-out career goals with details on how you plan to utilize their unique program to reach these goals.

In addition, if relevant, try to connect your goals to an underlying passion you have for the role or industry you are interested in. This will highlight other underlying elements of your personal story and make your goals more tangible to the Admissions Committee.

Hopefully these thoughts on the new batch of essays from Ross will help you get started with your own essays.

Applying to Ross or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Early Thoughts on Wharton’s 2016-2017 Application Essay Questions

Wharton AdmissionsApplication season at the University of Pennsylvania’s Wharton School of Business is officially underway with the release of the school’s 2016-2017 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts. This year Wharton has added an additional required essay question (as opposed to last year’s one required essay and one optional essay).

Essay 1:
What do you hope to gain both personally and professionally from the Wharton MBA? (500 words)
The Wharton School has brought back its “growth” essay again for another year. The biggest potential pitfall in this question is to treat it like a typical “career goals” essay, and I caution against simply recycling your responses to similar essay questions from other programs. This prompt implores candidates to address both their professional and their personal fit with Wharton. Given the many opportunities to explore the professional side of your background throughout the application process, don’t be afraid to put some additional focus on the personal side here.

This prompt is also asking you to think broadly, so don’t minimize your vision. Breakthrough candidates will utilize a very personal narrative that uniquely captures the essence of why Wharton is the ideal fit for the applicant’s development goals. Wharton is looking for specifics here about why their particular school is the best one for you, so avoid general statements that could be harbored by any candidate. The personal element is what makes this question a bit more unique, so consider growth vectors that include others to showcase yourself as the leader a top business school like Wharton is looking for.

Essay 2:
Teamwork is at the core of the Wharton MBA experience with each student contributing unique elements to our collaborative culture. How will you contribute to the Wharton community? (400 words)
This prompt is all about “teamwork” and “impact,” and a successful essay will really align these two elements. Hone in on the unique aspects of your profile that relate to these to showcase how you will make a positive impact on the Wharton community – whether it is through academic, professional, social, or diverse means, think through what you will contribute and how this will positively affect others at Wharton.

Your ability to translate a past teamwork experience to your planned future contributions at Wharton is a good approach for this essay. Past performance will add additional validity to your claims if you can effectively connect the dots for the Admissions Committee. If you can specify which aspects of the Wharton community you will influence, that would be even better. The pillars of the Wharton MBA are clear, so align your narrative around impacting the school’s most important focus areas.

Just a few thoughts on this year’s essays prompts from Wharton – hopefully this will help you get started. For more thoughts on Wharton and its application essays, check out our Essential Guide to Top Business Schools for free, here.

Applying to Wharton or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Early Thoughts on Columbia Business School’s 2016-2017 Application Essay Questions

Columbia UniversityApplication season at Columbia Business School is officially underway with the release of the school’s 2016-2017 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts. There are three full essay questions and one shorter prompt for Columbia, which leaves this school with one of the lengthier application packages around.

With all these essays, it is crucial that applicants present their candidacy in a very clear yet non-redundant fashion. Let’s take a look at each of the essay questions Columbia is asking this year:

Goal:
What is your immediate post-MBA professional goal? (50 characters)
Given the tight character limit to this prompt, keep your response here short and sweet. Most of the context you would normally provide in such a response will find a home in your response to Essay 1.

Essay 1:
Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals going forward, and how will the Columbia MBA help you achieve them? (100-750 words)

This is basically the same prompt for Essay 1 as last year, but with greater flexibility on the word count, which now spans from 100-750 words as opposed to last year’s 500-word limit. Do not feel it is absolutely necessary to hit the upward bounds of the new word count just because you have the option – efficiency and impactful messaging always reigns supreme in business school essays.

Columbia’s first essay question falls into the typical “career goals” essay category – the key difference here will be a focus on the future and your post-MBA career, so avoid placing too much of an emphasis on your past professional career. Remember, the Admissions Committee will already have your resume and thus, some sense of your past, so avoid rehashing your background (outside of providing any necessary context).

With this in mind, presenting both your short-term and long-term career goals in a well-aligned and clearly articulated way will be key to executing this essay successfully. Probably even more important, (given the ubiquity of your career goals), is the “fit” aspect of the essay. Breakthrough candidates will cite specific references to Columbia’s professional, academic, and extra-curricular programs that will support their development goals. With so much competition between business schools, it is critical to make a strong case that you will fit well with Columbia’s particular MBA program.

Essay 2:
Columbia Business School’s students participate in industry focused New York immersion seminars, in project based Master Classes, and in school year internships. Most importantly, they are taught by a combination of distinguished research faculty and accomplished practitioners. How will you take advantage of being “at the very center of business”? (100-500 words)

Columbia comes back this year with a slight tweak to Essay 2 with the ultimate prompt effectively being the same. Columbia is uniquely positioned at the heart of business in NYC, which has lured many applicants to this top program for years. Use this essay as an opportunity to avoid generalities about NYC that other applicants may make, and get specific about how Columbia’s unique location in NYC will serve as a clear advantage in your personal and professional career, and specifically during your time on campus. This essay can also be used to build upon your response to Essay 1. 

Essay 3:
CBS Matters, a key element of the School’s culture, allows the people in your Cluster to learn more about you on a personal level. What will your Clustermates be pleasantly surprised to learn about you? (100-250 words)

This question is a great chance to let your personality shine through. This is the shortest of the three full essays so every word counts – take advantage of this more open essay prompt and really try and give the Admissions Committee some “behind the scenes” insight into the type of person your classmates will meet in the Fall of 2017.  Use this essay as the platform to differentiate yourself, and remember to keep your tone light and authentic to give the school a better understand of who you are and how you will fit as a member of their incoming MBA class.

Just a few thoughts on the (not so) new batch of essays from Columbia Business School – hopefully this will help you get started with your own application. For more thoughts on Columbia and its application essays, check out our Essential Guide to Top Business Schools for free, here.

Applying to Columbia or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook,YouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Early Thoughts on Harvard Business School’s 2016-2017 Application Essay Question

Harvard Business SchoolApplication season at Harvard Business School is officially underway with the release of the school’s 2016-2017 essay question. Let’s discuss from a high level some early thoughts on how best to approach this year’s new essay prompt. HBS is mixing it up again this year with a slightly different essay prompt that maintains the same spirit of last year’s essay question. With only one question, it is critical that applicants make the most of the limited real estate available, here.

Essay 1:
As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program? (no word limit)
Open-ended prompts such as this are often the most stressful type of essay question MBA applicants receive – couple that with the inherent pressure that comes with applying to Harvard, and this essay may be viewed as one of the more nerve-wracking questions of the application season. The challenge here for many will be just the sheer simplicity of this question. This essay prompt is a good example of why it is important to really just pay attention to the advice the HBS Admissions Committee offers:

“Don’t overthink, over-craft and overwrite. Just answer the question in clear language that those of us who don’t know your world can understand.”

HBS has really gone out of its way, particularly through Dee Leopold’s blog (soon to become Chad Losee’s blog), to emphasize a desire for authenticity and transparency in the essay-writing process. Candidates who are able to channel their approach in a compelling and natural way will stand out from the flock of impersonal, inauthentic and overly-curated essays the school is bound to see.

This approach tends to fly in the face of what the expectation is at other business schools, but in this case, candidates who are unable to adhere to the guidance provided by the school will struggle with securing admission to HBS. Breakthrough candidates will answer this specific question posed in the manner the school has outlined – your response should be brief, conversational, and really provide the Admissions Committee with insight into aspects of “you” that are not currently represented elsewhere in the application.

Harvard has set the tone of an almost casual “blog-style” approach to their essay, and last year, even focused their prompt around having candidates write from the perspective of communicating with their future classmates. Even though the prompt, itself, is a bit different this year, maintain the spirit of this communication style to really make your essay stand out. At its core, this question is honestly about getting to know you, so don’t miss the opportunity by trying to craft a seemingly “perfect” but dispassionate answer for the Admissions Committee.

These are just a few thoughts on the new essay from HBS – hopefully this will help you get started. For more thoughts on Harvard and its application essay, check out our Essential Guide to Top Business Schools for free, here.

Applying to Harvard or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

Our Early Thoughts on Stanford GSB’s 2016-2017 Application Essay Questions

Stanford UniversityApplication season at Stanford GSB is officially underway with the release of the school’s 2016-2017 essay questions. Stanford comes back with the same slate of essays from last year. Let’s discuss, from a high level, some early thoughts on how best to approach the essay prompts:

Essay 1:
What matters most to you, and why? (750 words)
For years, Stanford’s infamous open-ended essay prompt has been one of the most dreaded aspects of its application process. Stanford is one of the MBA programs that has ushered in the movement of using more “open” essay prompts in evaluating applicants – a trend that has taken hold among many other top programs.

Stanford, as much as any other program, seeks out candidates who can be introspective, self-reflective, and authentic when responding to their essays. The school provides clear guidance on how best to approach these, and it’s not meant to trick you or confuse you, but instead to do the opposite.

As communicated by the school, the “why” of your essay is much more important than the “what.” Stanford truly wants to know who you are, so keep your narrative personal and focus on the experiences that have truly shaped your reasons for applying.

Avoid the temptation to resort to common business school stories around work accomplishments, and instead focus on the things that have had the most impact on your life. Breakthrough candidates will utilize structured storytelling to craft a compelling narrative that brings the Stanford Admissions Committee deep into their world.

Essay 2:
Why Stanford? (400 words)
Essay 2 is the more traditional essay of the bunch, but even so, with Stanford you will want to avoid the typical boilerplate response and dive a bit deeper.

You will want to think about this prompt as really answering two questions: “Why an MBA?” and more specifically, “Why a Stanford MBA?” Be specific here – connect both your personal and professional development goals to the unique programs Stanford has and explain why they are crucial to your success. Breakthrough candidates will not only showcase their clear, well-aligned goals, but will also connect these goals with their personal passions to make their candidacy feel bigger than just business.

Stanford has historically clung to candidates that hold a more mission-based approach to their careers, so if there is some underlying passion inherent in your goals, do not be afraid to leverage that within this essay. Now, this does mean you should stretch the truth – keep your response as authentic as possible, but also keep in mind that Stanford has traditionally held a track record of looking for something special in their candidates.

Just a few thoughts on the new essay from Stanford – hopefully this will help you get started. For more thoughts on Stanford and its essays, check out our Essential Guide to Top Business Schools for free, here.

Applying to Stanford or other business schools? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by him here.

3 Basic Last-Minute Checks for Your MBA Essays

EssayHave you ever noticed that there are always more last-minute details than there are minutes to fix them in? You have put in months (or even years) of work to fit all your experiences at school, work, and life in general into the perfect MBA application essays, and now it is time to finally upload them into the application form. However, no matter how much time and effort you have put in, some additional details always come up.

Use the following last minute checks to address some of the most common business school essay mistakes before you hit “submit”:

1) Make sure you really answered the questions.
At this stage, your essays have probably already gone through several revisions. Most likely, you started by answering each of the essay questions directly, and then filled in your highlights as much as you could. Finding out that you went past the word count limit, you stopped or cut down on your writing and, in the process, some key parts of the essay’s prompt may have been left unaddressed. For instance, an applicant might write about his or her lofty post-MBA goals in detail, but not show how the program they are applying to will help them achieve those.

Thus, make sure you match each part of the essay question or prompt to your essay and ensure that you have addressed each one adequately. If not, edit accordingly. This does not mean you need to completely re-write your essay – changing two to three sentences could be all you need.

2) Be careful with spell checking and transferring content.
As tempting as it is to click “Change All” when you complete spelling and grammar checks on your computer, this can be very risky, especially for the use of proper nouns (for instance, “INSEAD” is often autocorrected to “instead”). Therefore, it is necessary to take the time to actually review spell checker suggestions one by one.

At this stage, if you have to choose between accepting all of the spell checker’s changes blindly or skipping spelling and grammar checks altogether, you would be better off skipping them. This is because the mistakes that remain in your essay will most likely be minor or understandable typographical errors, which is better than having the name of the school you are applying to accidentally autocorrected to something else.

In addition, doing a simple “copy/paste” from your word document to the online application form sounds very basic and routine, but errors can (and do) happen here. Make sure you are pasting your answers to their corresponding questions, and at the very least, check that the word count matches and that no paragraphs are accidentally truncated by looking at their last words (although a more thorough final check of your essays before you officially submit them is always recommended).

3) “Control F” or “Command F” can save you from embarrassing slip-ups.
Imagine you are applying for a job, created a fantastic cover letter, and accidentally wrote in the name of one of the company’s competitors that you are also applying to work for. That is probably the equivalent of writing up your MBA application essay, praising your target program and declaring why you are a great fit for them, only to use the name of another school. This is a common mistake for recycled essays – where you use an essay that you have already submitted to another school and merely edit a few details or sentences.

A quick way to eliminate this risk is to use the “Control F” or “Command F” find functions. For example, say you are working on your application for Wharton and you have also already applied to Columbia and Stern – search for the two latter schools in your Wharton essays as you are proofreading them! This is an easy way to double-check that there will be no embarrassing name slip-ups (although hopefully, you have customized your essays in terms of content and not simply changed the school names!).

Any other tips? Share your thoughts with us in the comments below!

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD. 

Build Your MBA Profile Like Angelina Jolie

writing essayAngelina Jolie is known worldwide as both a glamorous movie star and an advocate of several worthwhile humanitarian causes. Even more impressive than this amazing image is how she has managed to accomplish so much while simultaneously battling with substance addictions, social controversies, and failed relationships. By building your MBA profile like Angelina has built her career, you can also overcome any potentially negative components of your application.

From “Wild Child” to “World’s Most Admired Woman”
Growing up an unpopular schoolgirl and then becoming an unsuccessful model struggling with an eating disorder, drug addiction, depression, and flops after flops, Angelina’s rise to success was not as easy as one might assume. Early in life, she made the news more often for the wrong reasons than she did for any positive accomplishments.

The turning point, she says, was adopting her son, Maddox – his entry into her life made her commit to ending her self-destructive ways. Around this same time, the filming of her blockbuster hit “Lara Croft: Tomb Raider” in Cambodia opened her eyes to the worldwide humanitarian crisis, leading to her involvement as a United Nations ambassador.

From her image as a wild child, to being named the World’s Most Admired Woman in 2015 by YouGov, Angelina Jolie has ably managed her public image to benefit her career and make an impact on worthwhile causes.

Lesson for MBA applicants:
Just as early missteps did not define Angelina – and have even proved to make her story interesting – MBA applicants can build their profiles even with previous failures or mistakes. Identifying turning points and key events that allowed you to mature and fulfill your  potential will allow the Admissions Committee to better understand and relate to your early vulnerability, redemption, and success.

Images of Refugee Camp Visits
Striking images of Angelina’s well-documented visits to refugee camps in Kenya, Lebanon, and all over the world, are also helpful in presenting her awareness of, and commitment to, her cause in a way that is both credible and powerful, such that her reputation as a humanitarian is able to drown out accusations that she is may be a “home-wrecker.” (Apologies to Jennifer Aniston’s fans, if any are still reading up to this point!)

Lesson for MBA applicants:
Sharing stories complete with vivid images that will favorably surprise the Admissions Committee or counteract negative perceptions or stereotypes about your background will be very useful for your MBA essays and your overall profile.

For instance, private equity analysts could be seen as mainly doing desktop research and not getting exposed to the outside world. Thus, an applicant of this background would do well to richly relate the experience of inspecting the mines or interacting with people in the factories. In contrast, an applicant from a very poor country would do well to highlight global leadership experiences and personal exposure across different nations to help assure the Admissions Committee that he or she will do well in a diverse top-tier MBA program.

Building a well-rounded profile like Angelina Jolie will be essential to gaining admission to a top-tier business school; showing that you are someone who can “hit the ground running” wherever you go is the type of candidate MBA programs are truly looking for.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD. 

3 Ways to Fit the Most Details Into Your MBA Essays

help - wordsDo you have too many “knick-knacks” and seemingly unrelated, but interesting, details about your MBA candidate profile? Are you unsure of where to use them in your essays, how to fit them into the limited word counts you are given, or if you should even include them in your application at all?

Frequently, I see business school applicants who have accomplishments that they are very proud of – such as winning a competition at their undergraduate university, excelling on a sports team, or holding a long-running passion for performing arts – but that do not seem to fit into the context of their answers to the essay prompts they are given.

Some schools have essays asking applicants to share outside activities or interesting personal facts, but most of the time, you will need to deliberate as to how these attributes will fit in your essays as you address the questions.

Below are three suggestions on how you can find space to share these details in a way that will help make your essays both more personal and powerful:

1) Draw Parallels
As is true in many aspects of life, in your business school essays, showing, instead of simply telling, is often the best way to get your point across.

For example, trying to convince your reader (the Admissions Committee) of your ability to persevere and work hard by mentioning the number of hours you spend at the office may not be all that effective. Instead, you could say how your work habits formed by years of training as a ballerina, and how this experience prepared you to understand the blood, sweat, and tears required to achieve great successes.

Drawing these parallels will put personality into your essay – creating an image for the Admissions Committee, while also reinforcing the character traits you want to highlight by showing how you demonstrate them in another context.

2) Use Your Interests as Examples
Another great way to mention seemingly unrelated, but still impressive, activities is by using them as examples in the context of addressing a question.

For instance, if you are discussing your initiative to improve your time management skills, you may mention that apart from being able to accomplish your responsibilities at work, you have also created time to enrich your life with engaging activities, such as mountain-climbing or performing with a band. This will help show your range of involvement across diverse interests and present you as a multi-faceted character, while still allowing the Admissions Committee to better relate to you.

3) Pivot From a Common Point
In writing your essays, you may also identify a common thread that ties all of your varied interests together. This could be in the form of emphasizing a strength, by giving examples of your involvement in different activities that leverage a particular trait.

For example, you could identify your ability to adapt as a major strength and give examples of your experiences as a student leader working with international students, a volunteer working in the community with refugees, and your current position handling global clients. Relating these activities to each other through a common point will allow you to mention many details without needing to describe them in great detail.

MBA programs want to see applicants who are adaptable, multi-dimensional and interesting. Using your wide array of experiences in the aforementioned ways can help you accomplish this, while also allowing you to express yourself and to submit an application that truly shares your personal stories.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD

How to Discuss Individual Work Experience in Your MBA Applications in 4 Steps

Successful ApplicantAccomplished individual contributors in highly specialized fields – whether from finance, science, or technology fields – often face the challenge of sharing the scale of their responsibilities and the impact of their accomplishments. In this entry, I’ll share four tips on how MBA candidates in these situations can maximize their backgrounds while writing their application essays:

Pause…
Out of habit, your first essay draft will likely be littered with jargons (industry terms that only few would actually understand). Often, the examples you choose to showcase – whether it’s leveraging a sophisticated financial instrument or introducing an advanced manufacturing process – are even more advanced and complicated than you realize, so that even those with a basic level of knowledge regarding your work will probably not comprehend the scope of your activities. Thus, remind yourself that you are not writing a paper for peer review or for your immediate superior, but instead, you are communicating to people without your level of expertise.

Share What Got You There
How can you communicate your expert abilities if the limited space you are given for your essays does not allow you to take non-industry readers through the minute details of your work experience? One way to do this is to show how rare it is for someone to get to your role. Highlighting selectivity and how qualified you are is a good way to show your career progress and accomplishments.

In this way, your story can flow naturally from academic performance, to previous successes at work, and, finally, to why you were entrusted with such a challenging role – saving on word space while still tying in the personal and professional components of your application profile at the same time.

Use Analogies
Often, I find that applicants attempt to answer essay prompts that ask for examples of accomplishments and failures with stories involving the most complex, technical issues they have dealt with. This is understandable, as these examples are probably the most memorable and impressive in the applicants’ professional lives. However, the limited essay space also poses a problem, as as one’s essay must then be divided into setting up the situation, the action the applicant took, the results achieved, and the lessons learned.

One quick and effective way to handle this issue is to use analogies (quotations from leaders in your field could also be used) to describe the situation and demonstrate its complexity, probability of success, or scale of impact. This will make it easier for the Admissions Committee to understand the challenges you faced and complement your general description – think of this the same way you would make friends and family members at a dinner party understand what you have been up to.

Highlight the Impact
Lastly, validate the importance of your work by relating it to impact, both at the qualitative level, and in terms of quantifiable numbers (if possible). Use examples of personal stories and paint vivid pictures to touch the emotions of your audience (the Admissions Committee) and help them appreciate the impact of your work. Numbers such as profitability, processing time saved, or potential customers impacted are also helpful to substantiate the context of your role.

Following these tips can help you show yourself not only as just a brilliant individual contributor, but as someone with the ability to communicate like a future senior leader, making your unique profile stand out and be appreciated.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

How to Answer the “Post-MBA Goal” Question in 3 Steps

GoalsOne daunting, yet common question every business school candidate must answer at some point during the MBA application process is, “What are your post-MBA goals?”

In many cases, applicants do not have a concrete answer to this question – they just know that they don’t like where they currently are, but do not have clear post-MBA goals in mind. This kind of applicant will usually answer this question with something like, “I’ll explore my options during the program and go from there.”

While this is understandable, answering the question in this way could make the applicant come across as being unfocused, and doubts would arise as to whether the applicant has thought about his or her MBA goals properly. In these cases, it would be better for applicants to research likely post-MBA career paths with respect to their experiences and interests. This will allow them to state realistic post-MBA options, while also explicitly showing fit with the business schools they are interested in.

All things equal (as Econ professors love to say), identifying specifics will be the best way to go when discussing your future plans. Let’s examine 3 ways you can better define your post-business school goals to the Admissions committee:

1) Identify Career Fit with Your Personal Background
You would want to identify a goal that an MBA can help you achieve – that investing in a particular business school will create real value for you. In line with this, the Admissions Committee will evaluate how worthwhile and realistic your goal is given your previous experiences, current skill set, and potential future path with the school. This could include your academic potential, international exposure, work experiences, network, and personal passions.

Highlighting your unique qualities, track record of accomplishments, and resources you can leverage to make your future goals a reality is part of convincing the Admissions Committee of the feasibility of your post-MBA goal.

2) Showcase Your Knowledge of the Job Market
Identifying potential roles and the target market for yourself post-MBA, in the same way you would if you were creating a business plan for a new entrepreneurial venture, would clearly show the feasibility of your MBA plans. Matching your selling points in terms of knowledge, skills, abilities and experiences with the job market will be part of this process.

If possible, identify specific roles, companies, industries, and locations that are an ideal match for you – reaching out to people who have gone down a similar career path to the one you are interested in would help you determine if that particular track and the day-to-day realities that they experience match with your vision.

3) Emphasize Your Interest in This MBA Program
Finally, demonstrating keen interest in a particular MBA program by identifying how its culture, courses and clubs would fit your goals communicates a well-thought out plan. This will show the Admissions Committee that you took time to genuinely reflect on your personal development and what their unique school has to offer. Your interest will also help convince Admissions that you will readily accept a slot into their MBA program, if offered one.

With these tips in mind, be sure to invest your time and effort in researching the specifics of your target MBA programs and demonstrate that you have done so. If you are not yet confident in your answer to the post-MBA goal question, now is a great time to reflect and research – not only will a great answer to this question it strengthen your MBA application chances, but it will also give you clarity on the next stage of your life.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

How to Avoid Negativity in Your MBA Application Essays

MBA EssaysAnyone who has gone through the MBA application process knows how stressful it is. Applicants have to wrestle with preparing for the GMAT, deciding which schools to apply to, evaluating probabilities of admission, and worrying about finances – all while juggling various pressures at work and home.

Handling all of these responsibilities simultaneously while targeting specific application periods makes it tempting to just rush through the essay writing process to meet school deadlines and move on to other duties. Exhausted and unfamiliar with this process, applicants often get side-tracked and spend their time fine-tuning their essays with the wrong starting points.

One of the most common mistakes I have seen candidates make during my past eight years working with Veritas Prep is allowing negativity to seep into their application essays. Being mindful of this tendency can take you several steps closer to crafting a great application.

Many MBA applicants express time and again how unhappy, insignificant or stuck they feel with their current roles or companies, and while we always encourage applicants to be honest in their essays, focusing on the negative aspects that are prompting you to apply for an MBA does not help your cause and just wastes precious space.

For example, saying something like “I am just a salesman,” or “It is a boring job with little intellectual challenges,” diminishes your own accomplishments and portrays your past experiences as weak and unremarkable. The admissions committee might also wonder if you would eventually feel negatively about your MBA experience at their program, and thus, be an ineffective ambassador for the program when you become part of their alumni community.

My advice is to remain truthful but to shift your perspective. It is true that you are very motivated to go from your current situation (point A) to your post-MBA goal (point B), however it is better to emphasize what you have gained or learned at point A and how this will help you get to point B, where you are excited to make a great impact, than to complain excessively about point A.

Filling in details on why you want to get to point B, adding in specifics about how your target MBA program will help get you there and why this is a worthwhile and realistic goal, would boost your chances of admission. Just as importantly, this positive outlook will also make you happier and help you plan the next stages of your life productively.

In conclusion, a positive mindset and tone will help you come across as forward-looking, optimistic, and grateful to the admissions committee. It will also help you focus on your goals and convince the school that you will be a valuable member of their community.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

Use These 2 Kobe Bryant Strategies to Address Failures in Your MBA Essays

kobeBasketball superstar Kobe Bryant ended his 20-year NBA career last Wednesday, and many fans of the sport are using this time to reflect on, and learn from, his past highlights. Kobe’s career can be used for more than advice pertaining to basketball – we’ve imagined how he might have used his past accomplishments and failures to answer some common MBA application essay questions.

In this entry, we will discuss the ideal way Kobe could use the Failure Essay if he were to apply to business school. A staple of many MBA essay requirements and interviews, this prompt asks the applicant to relate a story of personal or professional failure that impacted his or her life. In answering this question, an applicant needs to demonstrate genuine reflection and self-awareness, while also showcasing leadership potential. Let’s examine how Kobe might answer a question like this:

Address the “Elephant in the Room”
In Kobe’s case, instead of mentioning missed shots, bad plays, or lost games as failures, it would be best to instead identify the failure to maintain a longer-term partnership with fellow superstar Shaquille O’Neal as his major failure. Aside from being an interesting topic – with rich layers and dimensions – this “failure” would help Kobe address concerns about his ability to collaborate with peers. As with all MBA essays, we want the Failure Essay to be interesting, relatable and vivid. Sharing specific details such as an argument that escalated, or personal thoughts from both superstars’ perspectives, will make for a powerful read for the Admissions Committee.

For example, Kobe could identify the double-edged sword of his incredible competitiveness and obsessive work ethic at that stage in his career, and contrast this compassionately with Shaq’s fun-loving personality and the physical challenges he faced due to his unique size, mobility, and the focus of opponents to wear him out. Displaying a high-level perspective and understanding will show the maturity and honesty that can serve him well post-MBA.

Lesson: Using an interesting situation, or identifying an “elephant in the room” in your profile, will serve the dual purpose of both addressing a red flag in your application, and displaying your self-awareness and personal development, all of which the Admissions Committee will want to see.

Show What You Learned
After setting up the context of the failure, Kobe can then highlight how he put the lessons he learned from this failure to good use. He can cite how this failure taught him to better manage relationships with teammates who shared some of Shaq’s qualities, such as the immensely talented Pau Gasol, the fun-loving Lamar Odom, and the physically dominant but oft-injured Andrew Bynum. Kobe can also share how learning from his previous experience with Shaq helped him build better relationships with his teammates overall and leverage their unique personalities to lead the Lakers to two more NBA championships.

Providing specific details as to how he built these bonds through sharing interests and communicating better with his team (whether through bonding over family activities, or by brushing up on his Spanish) would provide real insight into his world and allow the Admissions Committee to relate to him and appreciate his growth. Displaying his ability to lead and collaborate with talented peers would also prove that there is more to Kobe than just his basketball skills, and that he is ready to succeed in his future business ventures and social causes.

Lesson: Choose to discuss qualities or realizations that relate to your failure and would be transferable to future endeavors, rather than limited to a single situation. You can identify how your failure taught you to channel your inherent traits and use specific tools and techniques to proactively address potential problems. Show how you learned to leverage your personal qualities and background to collaborate towards common goals so that the Admissions Committee can conclude that the failure you experienced has helped put you in a better position for future success.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

Will Involvement in a Failed Company Hurt Your Chances of Being Accepted to Business School?

Letter of RecommendationIdeally, business school applicants would all be able to fill their admissions essays with great work stories showcasing contributions to their company’s success. Creating breakthrough products, transforming the company through original innovations, leading entry into a new market, generating record profits, and other similar accomplishments would all look great on an MBA application.

In reality, however, work circumstances and probabilities do not always play out perfectly – products can miss, campaigns can fail, companies can collapse, civil wars can break out, and global economic crises can ensue no matter how brilliant and dedicated an employee or entrepreneur is.

How, then, does an MBA applicant who went through these failures present himself or herself to be qualified for an MBA? Or how can a seemingly “ordinary” applicant elevate himself or herself from the pool of other applicants who may have more impressive success stories to tell? If this sounds like your predicament, showcase these three attributes to really make your application stand out:

Big-Picture Lessons
Recessions, industry down-cycles, and political crises can all contribute greatly to the failure of a company. However, there is a silver lining – not only do these circumstances provide the environmental context that removes blame from the applicant, but they also offer an interesting backdrop to highlight learning experiences that would make for rich classroom discussions.

If you experienced a business failure due to reasons like this, identifying the major lessons you learned will help display a high-level awareness of world events and their business impact, a quality that can be used to strengthen future leadership potential. At the company level, witnessing the impact of lost profits and jobs can provide you with firsthand experience of its effect on employee morale, corporate culture, and the real human concerns affected by difficult business decisions.

Personal Skills Gained
When struggling companies are forced to cut costs, this often results in the remaining employees handling more tasks, putting in more hours, and taking on bigger responsibilities, and all amidst a tense work environment. As such, employees lower on the corporate ladder may be able to have more involvement in reevaluating the whole business model, product lines, or distribution channels, and become part of the decision as to whether their firm should pull-out or stay in the market.

This accelerated exposure – usually reserved for very senior levels – can be a very difficult experience, however it can also be a good source of learning and growth in terms of skills, knowledge, and maturity. Explaining your business’ failure by showcasing the skills you gained from it can show the admissions committee that you know how to make the most of a difficult position and learn from your work environment.

Character Displayed
A family business may fail at an heir’s turn or a start-up may fall victim to a recession, but these “failures” may also be an opportunity to highlight character traits such as resilience and resourcefulness. Creating new opportunities or adjusting to a totally new environment will show adaptability and determination, which are strong qualities for a future global leader that admissions committees will pick up on. Even if the failed enterprise is directly attributable to you, displaying the honest self-awareness and accountability to identify areas for personal development – including how a particular MBA program will help correct these flaws – can create a compelling and authentic application that will help you stand out as a candidate.

So, will your involvement in a failed business completely ruin your chances of admission to business school? No! Explain the failure of the venture through the aforementioned traits, and the admissions committee will be able to see how a bad situation led to the development of a great MBA candidate.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

How to Maximize Your MBA Application Essay in 2 Simple Steps

writing essaySo much to share and so little space to use – this is often the case for MBA application essays. Transforming all the unique details of who you are as a candidate into a flowing personal and reflective essay is essential to stand out as an authentic and engaging personality to the Admissions Committee. A great business school essay will be able to present a multi-dimensional candidate without coming off like an unrelated checklist of highlights.

With the limited space you’re given to write these application essays, it can be quite a challenge to fit in all of the key character traits, substantiated and vivid career highlights, fit with the target MBA program, achievable career goals, and passions outside work that you want to demonstrate to the Admissions Committee. How can you ensure that you maximize the word limits you are given while still creating something that flows naturally and is easy to read? Follow these two guidelines:

1) Do not repeat details
The most common way applicants tend to break down the task of working on multiple essays is to complete them one at a time – after finishing one essay, they review it and then start off on another one. The problem with this writing process is that details from one essay often end up being repeated in another, such as background information on the company a candidate worked for or the candidate’s role within a particular organization. These sentences and phrases, usually in the introduction of each essay or as an added description along the body of the essay, not only waste precious space, but also negatively affect the flow and readability of your essay as a whole.

Keep in mind that each essay you write for the same school is part of a single application package, like chapters of a very short book. In order to create the best applciation possible, you must review your complete set of essays in one sitting to ensure that they complement each other well and provide a multi-dimensional personal profile with the right tone for the particular school you are applying to.

2) Use different settings
Just as a Tom Cruise kept viewers engaged during the Mission Impossible series by showcasing his superhuman physical stunts in various locations such as an opera house in Vienna, a power plant in Morocco and a train station in London, among others, an MBA applicant’s essay would be much more captivating if the candidate’s personal qualities were highlighted through different contexts.

This does not necessarily mean you need to use various geographic locations as the backdrop of your essays (not all of us are as free to travel the globe as Tom Cruise), but rather, to choose to highlight defining moments from your life across various work situations, extra-curricular activities, passions and stories.

By default, most applicants are a bit bias in choosing to use examples from their current work situations, as this is where they spend the majority of their time and where their most recent experiences have occurred. Thus, without careful thought, applicants often end up answering many or most of their essay questions with examples pertaining to only their most recent employment. However, this wastes the opportunity to show the admissions committee your diverse experiences and interests.

Before writing your essays, it is essential to carve out the time to take an inventory of experiences you’d like to highlight and outline your whole set of essays. Afterwards, identify for each essay the settings you can use to display a particular talking point. Doing this saves you time, and puts forth a richly textured personal application.

Following these two steps ensures that you’ll make the most of the limited  essay space you are given so that your overall MBA application package stands out from the competition.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

Utilize Kobe Bryant’s Strategies to Write the Perfect Accomplishment Essay

kobeKobe Bryant, superstar guard of the L.A. Lakers, chose to announce his retirement from the NBA this year by writing a poem addressed to the game of basketball. Inspired by Kobe’s interest in writing, and his last NBA All-Star game appearance, this entry uses Kobe’s well-documented life and career as a case study for MBA candidates who are trying to decide what points to highlight in their application essays.

If Kobe were to apply to business school and write an Accomplishments Essay on his career, these would be my suggestions (which are, of course, applicable to your own application essays):

Highlight a Team Accomplishment
With a myriad of individual accomplishments to choose from – such as being 3rd on the NBA all-time scoring list, being an MVP, or multiple All-NBA and All-Star selection including an incredible 81-point game – it would be best for Kobe to choose a team accomplishment to highlight. This would help mitigate the Admissions Committee’s concerns about him being too individualistic (and and views that he is an egotistical maniac).

Lesson: For candidates involved with very technical or individual work, highlighting interpersonal skills or group accomplishments will help address stereotypical biases and display a multi-dimensional personality. It will assure the program you are applying to that you will be able to contribute positively to group experiences both in and out of the classroom.

Provide Essential Details
To dive into his essay further, Kobe could choose to write about his first championship where he had to take on a major role in a critical game (for the NBA fans, this is Game 4 of the 2000 finals) as a highlight. Playing on a sprained ankle, Kobe had to step up to the challenge when the Lakers’ main star, Shaquille O’Neal, had to leave the game due to six fouls.

He could then weave into his story how hours of practice finally paid off and how he happy he was to deliver for his team, after remembering how he disappointed he felt after he had let the team down in 1997, as an 18 year-old, when he missed four airballs in a similar scenario.

Lesson: This example would encompass several key aspects of an MBA candidate’s profile, including ability to perform under pressure, handle large-scale responsibility at a young age, and work through personal difficulties, and including the story about the 1997 disappointment would show humility, perseverance, and resilience. These are admirable and relatable characteristics, which are important to remember when writing these essays. It will be helpful to come across as somebody that can be identified with, somebody that people would want to root for, rather than only being an otherworldly talent or incredibly fortunate heir.

Recognize Help and Mentorship
Acknowledging superstar teammate Shaq as the lead player and mentioning the guidance provided by legendary coach Phil Jackson during his essay would help Kobe come across as genuine, humble, and a good team player.

Lesson: When writing these essays, some applicants are tempted to grab all the credit. In team-based accomplishments, one wants to communicate not only his or her contributions, but also the ability to work with and learn from others.

Finally, for that slam-dunk essay, while accolades and statistics are important, Kobe’s (and your) profile has to resonate with very human qualities and a personal story explaining the journey to truly impress MBA Admissions Committees.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

3 Points International Candidates Need to Highlight in Their MBA Applications

PassportInternational MBA applicants to top programs frequently ask how much they should focus on their home countries in their applications, versus demonstrating their similarities to the typically-admitted domestic student. This is a good question, as balancing between fitting in with one’s target MBA program and standing out by bringing something unique to one’s application is a line that all candidates tread carefully.

An international applicant will usually have more materials to consider adding to their application, given the experience of growing up, studying, and working in another country. Even for second-generation immigrants, the wealth of influences and heritage from another culture could be a rich source of essay topics and passing references to consider. Used correctly, they add character and breadth, enhancing the readability of an application, which can help a candidate stand out from a competitive pool of other accomplished applicants from the same industry and country.

If you are applying to business school as an international applicant, take a look at these three factors you should focus on in your application:

1) Uniqueness
MBA essays are best used to tell a unique personal story that allows readers to understand the candidate’s motivation and goals. As an international candidate, you can use your country’s economic, cultural, or even political situations as an interesting and complementary backdrop to further stand out.

Let’s look at some examples of how this can be done:

  • An applicant managing a business from a growing consumer market could be played up to show the candidate’s potential to be a bridge for companies seeking to enter the lucrative market. This would flow nicely into the applicant’s post-MBA goal of leading a global company’s international unit.
  • An applicant who navigated and hurdled a developing country’s political and regulatory challenges to successfully lead a large-scale project of a foreign entity could use this experience to demonstrate his or her maturity and leadership qualities.
  • Candidates from a country encountering great difficulties could position themselves as people who are in a unique position to give back to their country of origin post-MBA, while also helping open the eyes of the student community to global issues.

These experiences show the potential of candidates to serve as a resource for interesting classroom discussions, enriching the experiences of classmates, while also serving as a future bridge to alumni with interest in their respective countries.

Likewise, a sentence or two identifying strong core values and influences that defined a family’s history and how it inspires the applicant serve she dual purpose of showing a personal side to leave a vivid impression with the Admissions Committee, and demonstrating the candidate’s underlying motivation and personal traits. Executing this precisely will result in a profile that comes across genuinely and stands out from the pack.

Applying the right dose of details and balance between personal sentiments and professional rationality on these topics is key in ensuring your essays stay unique and on track.

2) International Exposure
For international candidates who spent most of their lives in their home countries, it is particularly helpful to mention experiences with exchange programs, international assignments, travels abroad, or at the minimum, working with cross-cultural teams. These do not necessarily have to take up major space – sprinkling in tidbits at appropriate instances will still make for an interesting and engaging read. It also helps demonstrate an international mindset, adaptability, and intellectual curiosity.

Instances of initiating projects and leading teams with international components are also valuable, as these will help show the ability to actively contribute to classroom discussions and group project dynamics. Showcasing your teamwork skills via an international setting in this way will assure the Admissions Committee that you will be able to adjust to life on campus, benefit from their program, and contribute to the experiences of your MBA peers.

3) Confidence!
The content and tone of your overall application should be confident that you are an excellent fit for the program, able to keep pace with the academics and classroom rigors the school requires, and maximize your overall experience. Coming from an environment, school, or firm that is different from the usual sources of MBA candidates, you must ensure that confidence in your intellectual horsepower and personal traits comes through, especially in your essays. Standardized measures, such as a great GMAT score, will also help address this.

Crafting such an application requires honest reflection and self-awareness – most applicants find themselves more focused and motivated after investing the time and effort to do so, thus making the whole exercise a valuable experience, so be sure you take ample time to reflect before beginning your writing process.

Creating a personal story while highlighting your successes handling complex projects or academic accomplishments, and combining this with a post-MBA goal that is both compelling and realistic are the usual ingredients for a strong application, and adding the right international flavor to this recipe will help your candidacy shine even more. Finding the right flow between answering the specific questions directly and adding international elements may be challenging, but successfully pulling it off  will result in a very personal and powerful application package.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

What is a “Good” Weakness to Put in Your MBA Application?

SAT/ACT“What are your weaknesses?”

Most MBA applicants find this to be the most difficult question to answer.

As professionals and entrepreneurs, we are trained to put our best foot forward in order to sell our businesses and ourselves. We think and rehearse how to best present our strengths, while hardly spending any time considering our weaknesses. Understandably, addressing this question during one’s MBA application essay or interview usually proves to be quite a challenge.

Asked to identify his weaknesses, a typical MBA applicant will ask him or herself two questions:

1) What should I avoid mentioning?
Everyone worries about giving an answer that will reveal a fatal flaw to the admissions committee and hurt one’s chances at being admitted to an MBA program. Thus, a frequent mistake is to answer this question using a fake weakness – saying something like, “I am too smart,” or, “I work too effectively,” does not really answer the question and will just irritate your audience. Presenting yourself as unrealistically perfect will also diminish the genuine strengths you have, and create doubt in the accomplishments you have discussed throughout the essays or the interview, as it makes you appear incapable of an honest self-assessment.

Another similar no-no is to blame somebody else for your weakness. Do not attribute a weakness solely to your work environment, personal circumstances, or ethnicity – this comes across as a reckless generalization and will not add any value to your case. It will also only shift the conversation into a negative tone and counter the strong, optimistic vibe that you want to be associated with.

2) What exactly are they looking for?
Admissions committees are looking for applicants who will greatly benefit from attending their school’s MBA program, and who can contribute to the experience of other MBA participants. Using this as a guide, the weakness question should be used to demonstrate character traits of self-awareness, ability to learn from failures, and open-mindedness to effectively use feedback and criticism.

An applicant should identify specific skills and knowledge gaps that he or she will need to work on in order to reach her post MBA goals – ideally, specifics of the target MBA program in terms of courses, culture, or community should be matched to these potential growth areas.

Executing this answer properly will put forth an honest reflection that shows genuine interest in a school’s MBA program and convinces the admissions committee that the applicant has really researched the school’s offering. Effectively demonstrating your potential to gain from, and contribute to, an MBA program through your personal story will help convince the admission committee of your fit with their school. Filling in details of how you have addressed your identified weakness or how you are in the process of doing so will also help show how proactive you are, and how you will greatly benefit from this particular MBA program.

A final tip: whenever you are asked about strengths and weaknesses in one question, whether in an essay or an interview, you must allocate time and space as evenly as possible between talking about the two. Most applicants spend 2/3 or more of the space they are given for strengths leaving little room to develop the weakness portion of the answer. This type of answer will look like it was just glossed over, and that the question was not answered adequately – it will also not allow you to make a proper case as to why you will benefit from the program.

A good answer to the “weakness” question strengthens your case to be admitted to your target MBA program even as you identify a real weakness. Skillfully weaving stories of your personal experiences, self-reflection, and vision through discussion of this weakness will make your profile unique and compelling to the admissions committee.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Written by Edison Cu, a Veritas Prep Head Consultant for INSEAD.

How to Stay Under Your Essay Word Limit

SAT WorryOne of the hardest things for many MBA applicants to deal with when it comes to writing their business school essays is to stay under the word limit. You would think crafting a clear, well-written, and compelling essay that fully addressed the prompt is hard enough, but MBA programs make things a bit more difficult with often dauntingly tight word limits.

There are a few things that make staying under essay word limits so tough. First, most candidates are not used to explaining themselves in a limited amount of words. The MBA application is an exercise in saying a lot in a few words, meaning every word has to matter – extra pronouns, articles, and prepositions must be reduced to stay under the given word count. Focusing on being as concise and as direct as possible in your language is a major key to making the most of your word count. A good rule of thumb here is if the word doesn’t drive the essay forward and is not integral to the ultimate message you are trying to convey, then you should strongly consider removing it.

Second, many candidates will ignore one of the golden rules of MBA essay writing: answer the question! With so few words to write your essay, there is little room to answer extraneous questions or include content not directly referenced in the essay prompt. Providing extra, unnecessary information can also be seen by the admissions committee as the sign of a candidate who is repurposing essays from other schools, which is definitely a bad idea. Answering unasked questions will waste your words and reduce the focus of your narrative, so stick with what the prompt gives you.

Third, candidates often make the mistake of spending too much time trying to fit their essays into traditional writing templates with an introduction and conclusion. With so few words, it is often best to skip formalities and dive right into the content. In many instances, if the writing is strong enough, this approach eliminates the need for clunky introductions and conclusions that will most likely end up sounding forced and unnatural anyways.

Finally, don’t forget the outline! Creating an outline before writing really brings a focused edge to the essay writing process. Ensure that your outline fully addresses the essay prompt while still allowing enough real estate to communicate your narrative in a compelling way.

Don’t let tight essay word limits sap all of the life out of your essays; follow the tips above to ensure you are making the most out of this part of the application process.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.

4 Steps to Finish Your MBA Application Essay the Right Way

writing essayCongratulations! If you are reading this, then you are probably almost ready to submit your business school application essays for evaluation. You have spent a ton of time in the recent months conceptualizing, outlining, and writing responses to these notoriously challenging essay prompts. With so much time spent on these by most candidates, you would assume that these essays are typically free of error by the time they reach the admissions officers. However, with so many different touch points in the typical MBA application and with multiple applications in the mix, this process is ripe for typos and mistakes.

Admission to business school remains a very competitive process and although minor typos here and there will not greatly affect your candidacy, when multiple are aggregated they may give off the impression of a lack of attention to detail, which can ultimately tank your chances during tough evaluation periods.

Let’s walk through a few tips you should leverage as you put the finishing touches on your business school application essays:

Read Aloud

This is my favorite tip, so let’s start here. Often many candidates will tell me that they are shocked to notice typos after going through multiple in-depth reviews. Sometimes when you are so close to a document, you will overlook glaring typos. The simple act of verbalizing your essay can really help reduce the likelihood that a typo or clunky sentence will survive the final review process. This approach will ensure better flow and clarity to your writing style, and will improve the overall submission.

Taking A Break

Taking a break between reviews is also another great trick. For the most part, typos and mistakes are more a function of an oversight than incompetence – no one knowingly overlooks a mistake. Separating yourself from the essay for a few hours or days can really sharpen your eye and make you more discerning in the review process.

Leverage Personal Reviewers

Having a team of reviewers who are familiar with the application process is highly recommended, but it is also helpful to utilize a few who do not. These personal reviewers should be experts on “you” and able to ensure your essays actually sound like, and read like, the person actually writing them. Friends and family are the natural targets here – leverage these people to make sure your essays are coming across as authentic and true to your life as possible.

Proofread

This one sounds very obvious but you would be surprised how many business school applicants do not run the simplest of proofing software or conduct their own thorough review of their essays before submitting them. Remember, your MBA application will be one of the most important packages you submit in your life, so give it the attention it deserves by allocating ample time to review it in detail.

Follow these tips so come decision day, you can let the content of your essays stand for themselves!

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.

4 Ways Admissions Committees Will Examine Your Work Experience

MBA JobsMany students enter business school with plans to develop their business skills and improve their overall career options. However, when it comes time to prepare to submit an application, much of the effort tends to fall on other areas of the package, such as GMAT scores or essays. Considering that “career improvement” is commonly seen as the lead reason for pursuing an MBA, more focus should instead fall on the work experience that you have compiled prior to submitting your application.

Your work experience is a key evaluation point in the admissions process and should be treated as such. Let’s discuss a few of the reasons why work experience matters so much:

1) Hireability

One of the key reasons many are even pursuing an MBA in the first place is to land the job of their dreams. so it should come as no surprise that a major evaluation aspect for admissions is whether the program can actually help you achieve your career goals. Your work experience, both from an industry and role perspective, can factor into how admissions views your profile. Even if you are one of the many applicants looking to make a career switch, some transferable skills from your current career to your future career will better showcase the viability of your plan.

2) Impact

The concept of impact is one of the most important aspects of evaluating your work experience. What results have you driven in the various roles you have held throughout your career? Programs are looking to learn about how you have made a qualitative or quantitative impact in your career. Make sure these accomplishments are clear in your resume, essays, and short answers to ensure your contributions are not being overlooked.

3) Career Progression

Your work experience gives a clear indication of the decisions you have made in your career. The various stops can tell a story about where you have been and where you plan to go. The better aligned this story is, and will be, with your future career goals, the more positive message you send to the admissions committee about your maturity and potential.

4) Classroom Value

Business school is school after all, so your ability to add value inside the classroom is a critical element of the evaluation criteria by the admissions committee. The better you can project confidence and business savvy while highlighting where in your background you generated these learnings, the better chances you have at securing an admit.

Don’t make the mistake of downplaying your work experience! Utilize these tips to create a breakthrough application.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or click here to take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.

Standing Out as an International Applicant from India

indiaOne of the most competitive MBA applicant pools year-in and year-out is the vast crop of talented applicants originating from the subcontinent of India. Every year, top business schools are flooded with qualified Indian applicants that present a bevy of challenging decisions for admissions committees around the world. If you’re a member of the Indian applicant pool, it is important to understand how the admission committee will view you – having a good handle on this can help a smart applicant properly strategize on producing a “winning” application.

With so many candidates and so few spots available, it is more important than ever for Indian applicants to create an admissions package that stands out from the masses. But how is this done?

Let’s discuss some different ways the typical Indian candidate can create an application package that stands out from the competition.

Work Experience

The Indian applicant pool is known for being predominantly populated by one of the country’s biggest industries: the IT industry is by far the biggest pipeline of MBA talent coming out of India. This fact feeds into the reputation of the “homogeneous” Indian applicant, and “homogeneous” is rarely ever a good buzzword when it comes to gaining admission into business school.

For many application-ready candidates, this is a tough area to stand out in. But there are still some things to do for those candidates in the early stages of planning for their MBA, or those already in the midst of application season. For those in the early stages, this can involve pursuing industries that align with an area of interest, particularly if that is outside of the IT industry.

For those already within their target industry, taking on leadership opportunities in an existing role or exploring development in other areas or functions of your current job can present a strong growth trajectory. Whatever stage you are in as a candidate, the key here is to showcase yourself as a high-potential future leader with the flexibility to succeed in multiple work functions and industries.

GMAT Scores

This one is pretty simple – with so many applicants flooding the business school pipeline; it is critical for a competitive Indian applicant to achieve a strong score on the GMAT. What is a strong score, you may ask?

Many Indian applicants come in with above-average GMAT scores, which makes this aspect of the admissions process particularly competitive. With so many high-performing applicants coming from this region, admitted candidates often report GMAT scores that exceed school averages.

Generally, you will want to aim for around +20 points above the average score for your target program, with anything above that, of course, being increasingly more beneficial for your application.

Education

Education is another fairly competitive area that is pretty unique in comparison to the typical structure favored by U.S. educators. Coming from a nation with a unique ranking system and some high-profile colleges, this is an area where international Indian candidates can try and stand out. Another common item on the transcript of the Indian MBA applicant can actually be an MBA. It is not uncommon for candidates to pursue a second Western MBA after already completing one in-country, so if this is you, make sure to have a clear rationale on why a second MBA is necessary.

Application

A common knock against the Indian applicant is the non-data portion of the application process. A lot of focus tends to go into the GMAT, and not enough on other more nuanced elements of the application. This reputation feeds into the “homogeneous” reputation of the Indian applicant, as the opportunity to differentiate is often missed.

Extra-Curriculars

Undergraduate engagement is important, but continued engagement is also key. The focus in this area should be on leadership within these activities and not just participation. Don’t be afraid to leverage these experiences for other areas of your application as well – your ability to share highlights and impact from your engagements will go a long way in establishing these as meaningful experiences in your application.

Essays

Be interesting! Too many essays are bland responses focused on writing what the candidate feels the AdComm wants to hear. Breakthrough essays will be introspective and passionate responses that provide a unique insight into a candidate’s personal and professional background and goals. Avoid generic responses and use language that builds a narrative that cannot otherwise be gleaned from a resume or transcript.

Understanding the perception of your applicant pool is a key first step in creating a strategy to differentiate your profile from the masses. Use these tips as a starting point to creating a breakthrough application that showcases you as a unique candidate.

Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or click here to take our Free MBA Admissions Profile Evaluation! As always, be sure to find us on FacebookYouTubeGoogle+ and Twitter.

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on Duke Fuqua’s MBA Application Essays for 2015-2016

FuquaApplication season at Duke’s Fuqua School of Business is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts. With all of your essays for Fuqua, treat your responses holistically and try to paint a complete picture of your candidacy. This post will focus on the actual required essay prompts but keep in mind, Fuqua does also have three required short answers focused on career goals, so it makes sense to limit those discussions to that that section.

Essay 1: 25 Random Things About Yourself

The Admissions Committee also wants to get to know you-beyond the professional and academic achievements listed in your resume and transcript. Share with us important life experiences, your likes/dislikes, hobbies, achievements, fun facts, or anything that helps us understand what makes you who you are.

This essay from Fuqua is one of the more unique questions asked among top MBA programs. It really takes most applicants outside of their comfort zone and implores them to put some thought into some of the more insightful elements of who they are as a person. This can be a tough task that many applicants will struggle to address properly.

A good start is drafting a broad list of items and curating this list based on the elements that best connect with the values the Fuqua MBA is best known for. Make sure to select your list in alignment with the prompt by avoiding information already available elsewhere – take this as an opportunity to let your personality shine through while getting creative. If this list does not truly reflect who you are as a person then it is time to start over, so make that connection and try to have fun with this one.

Essay 2A: Why Duke?

When asked by your family, friends, and colleagues why you want to go to Duke, what do you tell them? Share the reasons that are most meaningful. (2 pages)

This is one of two optional questions for Essay 2, which may actually be the simpler of the two options, but decide for yourself which option will allow you to most impressively tell your story. Keep in mind the areas you have already covered in the other short answer/essay responses, and use your choice here to complement the previous narrative.

I love this first question option from Fuqua, as it really strikes at the core of the desire for an authentic response. You are not addressing the AdComm here, but those close to you instead, so the expectation with your response is that it should touch on some more honest elements that might differ from the more formal, canned responses typically provided. Be honest and personable here, and try and connect with the AdComm on a more human level. Also, don’t forget to include some program specifics – it is still important to communicate how Fuqua is the ideal fit for your personal and professional development goals.

Essay 2B: Team Fuqua Principles

If you were to receive an award for exemplifying one of the 6 “Team Fuqua Principles” – Authentic Engagement, Supportive Ambition, Collective Diversity, Impactful Stewardship, Loyal Community, Uncompromising Integrity. Which one would it be and why? Your response should reflect your knowledge of Fuqua and the Daytime MBA program and experience, and the types of activities and leadership you would engage in as a Fuqua student. (2 pages)

Another very unique essay prompt coming from Fuqua. A common theme should be becoming obvious to applicants with this school: Fuqua really wants to get to the core of who you are, what you will bring to the student community, and whether Fuqua is the right MBA program for you. This question seeks to address exactly that.

A strong foundation of school research is the key to crafting a successful response to this essay question. Leverage research about the program to identify which “Team Fuqua Principle” is most consistent with who you are and what you plan to bring to the table. The requested timeframe for your selection is worth noting, so keep your planned contributions focused on your time at Fuqua and less on the past.

Just a few thoughts on the new batch of essays from Fuqua, hopefully this will help you get started.

If you are considering applying to Fuqua, download our Essential Guide to Fuqua, one of our 13 guides to the world’s top business schools. Ready to start building your applications for Fuqua and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook, YouTube and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on Wharton’s MBA Application Essays for 2015-2016

Wharton AdmissionsApplication season at the University of Pennsylvania’s Wharton School of Business is officially underway with the release of the school’s 2015-2016 MBA admission essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts. There is only one required essay question this year, but an additional “optional” essay that candidates should strongly consider addressing is also presented.

 

Essay 1:

What do you hope to gain both personally and professionally from the Wharton MBA? (500 words)

A very similar essay to last year’s returns from the Wharton School. This is a classic “Why School X”/“Career Goals” question but with a little Wharton twist. The biggest trap in this prompt is to treat this question like the typical school fit variety. I caution against simply repurposing responses to similar questions from other schools. This question implores candidates to address not only the professional fit with Wharton but also the personal fit.

Breakthrough candidates will utilize a very personal narrative that uniquely captures the essence of why Wharton is the ideal fit for the applicant’s development goals. Wharton is looking for specifics here so avoid general statements that could be harbored by any candidate. This is your chance to connect 1 to 1 with the Admissions Committee, so do not waste this opportunity. The personal element is what makes this question a bit more unique, particularly since many applicants tend to struggle with the personal, more holistic side of the application process.

Really take a future-oriented approach to this essay and think of how the Wharton MBA is uniquely positioned to help you achieve these personal and professional goals. Don’t limit your response to just what things you can gain from Wharton – make sure to also share what elements you bring to the student community as well.

Essay 2 (Optional): 

Please use the space below to highlight any additional information that you would like the Admissions Committee to know about your candidacy? (400 words)

Another dreaded “open ended” prompt from an elite program, and to complicate your application, this essay is technically an “optional” one. My first recommendation is to avoid treating this like an optional essay in two key ways:

The first, answer the question! With limited opportunities to tell your story in the Wharton application process, the chance to share additional details should not be missed.  The second, do not approach the response to this question as you would a typical optional essay – avoid discussions about low GPAs or gaps in employment in lieu of a well-developed, concrete essay response.

When contemplating topic selections here in Essay 2, consider focusing on topics that will round out the perception of your candidacy. This essay should offer additional information to showcase the candidate as a “360 degrees” applicant, so avoid any previously mentioned information that may live elsewhere in the application and put this additional real estate to use!

Just a few thoughts on the new essays from Wharton, hopefully this will help you get started. For more thoughts on Wharton essays and deadlines, check out another post here.

If you are considering applying to Wharton, download our Essential Guide to Wharton, one of our 13 guides to the world’s top business schools. Ready to start building your applications for Wharton and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook, YouTube and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on Tuck’s MBA Application Essays for 2015-2016

Tuck MBA Application season at Dartmouth’s Tuck School of Business is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts. With all of your essays for Tuck, treat your responses holistically and try to paint a complete picture of your candidacy within the school-specific suite of essay questions.

Essay 1:

What are your short- and long-term goals? Why do you need an MBA to achieve those goals? Why are you interested in Tuck specifically? (500 words)

This essay is Tuck’s take on the common “Why MBA?”/“Why School X?”/“Career Goals” essays. One of the biggest challenges with this incarnation of this common question is the word limit. These are all common application prompts, but having to address them all in the same essay is a bit uncommon and really forces applicants to be concise with each point.

It is important to directly address each point while highlighting your strong fit with the Tuck MBA. Tuck is known for their strong culture and highly connected alumni base, so your evaluation by the Admissions Committee will be based on how well you will fit into the student community.

Tuck is a very specific MBA experience. From the small class size to the tight-knit community to the remote location, it is your job to convince the AdComm that Tuck is the best place for you and your development goals.

Essay 2:

Tell us about your most meaningful leadership experience and what role you played. How will that experience contribute to the learning environment at Tuck? (500 words)

This is a classic “Leadership” essay that really puts a responsibility on the applicant to clearly articulate the role they played in a leadership anecdote. Like many business schools, Tuck places a premium on leadership skills, so it is important to use this essay as a conduit to highlight your strengths.

Don’t limit yourself to just professional examples – this prompt is purposefully vague with which direction your response can go, so select the topic that best highlights your leadership skills. Make sure you connect the dots for the AdComm by also detailing out the impact the lessons learned from this experience had on you and your career, and how it will factor into your contributions as a Tuck MBA student. This area should be directly aligned with Tuck’s reputation for having a tight-knit community. Make sure your contributions to this community are clear, and reference specific programs at the school.

Just a few thoughts on the new batch of essays from Tuck, hopefully this will help you get started. For more thoughts on Tuck’s essays and deadlines, check out another post here.

If you are considering applying to Dartmouth Tuck, download our Essential Guide to Tuck, one of our 13 guides to the world’s top business schools. Ready to start building your applications for Tuck and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook, YouTube and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on Berkeley Haas’ MBA Application Essay for 2015-2016

UC BerkeleyEarly Thoughts on Berkeley Haas 2015-2016 Essay Questions

Application season at the Haas School of Business is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts. Haas has three required essays, so keep in mind how you plan to balance out your narratives across them all.

 

Essay 1:

If you could choose one song that expresses who you are, what is it and why? (250 words)

This is a very creative essay prompt from Haas. Candidates should rejoice at the opportunity to provide some insight into their personality and background. Typically, there are very few chances where candidates can bring the Admissions Committee into their world that does not conflict with remaining professional. Be authentic here and do not focus on what you think the AdComm wants to hear, but instead on what you feel is meaningful for you to share. The “why” is the most important aspect of this prompt so make sure the relevance of the chosen song is clear.

Essay 2:  Respond to one of the following prompts

1) Describe an experience that has fundamentally changed the way you see the world and how it transformed you. (250 words)

Think broadly with this one – the prompt emphasizes “the world,” so identify something that is beyond you that strikes at the core of your belief system. Again, I caution against overthinking in your essay. The more honest the response the more authentically it will be received by the AdComm.

2) Describe a significant accomplishment and why it makes you proud. (250 words)

These situational type essay prompts will be structured very similarly for whichever one you choose. One key element that should be in each response is self-reflection. The AdComm is really trying to get at your thought process and whether these skills shared are repeatable or one-off examples. Make sure your response here comes full-circle with a focus on the relevance of the chosen accomplishment.

3) Describe a difficult decision you have made and why it was challenging. (250 words)

With each question option in Essay 2, your choice of topic can be quite telling for the AdComm. How you define significant, difficult or life changing provides a unique glimpse into your value system. Make sure the topics selected align with the value system you wish to present to the AdComm in your application.

Essay 3: 

Tell us about your path to business school and your future plans. How will the Berkeley-Haas experience help you along this journey? (500 words)

This is a very typical “Career Goals”/“Why School X” essay, so most applicants should have a pretty easy time handling the format and structure of this essay. Breakthrough candidates will avoid using a generic and repurposed career essay, and instead fashion a highly tailored response to the prompt. Haas has many unique aspects to their program, so make sure you are directly connecting your personal and professional development goals to the specific offerings of the Haas MBA.

One thing to keep in mind, the prompt does signal that Haas is looking for a bit of a recap of your career as well. This should be concise and really align tightly with where you see the rest of your career headed and how Haas fits into this vision.

Just a few thoughts on the new essays from Haas, hopefully this will help you get started. For more thoughts on Berkeley’s deadlines and essays, check out another post here.

If you are considering applying to Berkeley Haas, download our Essential Guide to Berkeley, one of our 13 guides to the world’s top business schools. Ready to start building your applications for Haas and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook, YouTube and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on Yale SOM’s Application Essay for 2015-2016

Yale

Application season at the Yale School of Management is officially underway with the release of the school’s 2015-2016 essay question. Let’s discuss from a high level some early thoughts on how best to approach this year’s single essay prompt from Yale:

The Yale School of Management educates individuals who will have deep and lasting impacts on the organizations they lead. Describe how you have positively influenced an organization as an employee, a member, or an outside constituent (500 words maximum).

Again, Yale only has one essay this year so candidates must make sure to really double down on this aspect of the application. The first step should be to sift through anecdotes within your personal, professional and academic careers to discuss in this essay. It’s not enough to simply select an example where you made a big impact, but instead, one where the full breadth of your interpersonal skills are on display. The ideal social skills to highlight are ones that jive with the Yale SOM mission. This year, Yale brings back their same essay prompt as last year, so if you are a candidate who applied in the 2014-2015 application season or got a head start on your essays by bench-marking against that essay, you are in luck.

This is a hybrid “influence”/“impact” essay where applicants are asked to describe a unique personal, professional, or academic situation where they have made a difference. Also, it would be wise to leverage some of the clues within the prompt itself. Words like “deep”, “lasting”, “lead” and “influence” should serve as elements of the story you should lean on to make your case. Make sure the example(s) selected have a bit more staying power –Yale is looking for sustainable impact you have had on an organization.

The typical candidate will tell the Admissions Committee how they influenced an organization. Breakthrough candidates won’t just tell the AdComm how they influenced an organization, but instead will show the underlying process in how it happened. Introspection will be a key element to any successful Yale SOM essay, relating why this specific anecdote is significant to YOU. Finally, consider if and then how this experience will allow you to make a similar impact on the greater Yale SOM community as a whole.

Just a few thoughts on this year’s essay from Yale, hopefully this will help you get started.

If you are considering applying to Yale SOM, download our Essential Guide to Yale, one of our 13 guides to the world’s top business schools. Ready to start building your applications for Stern and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on Stanford GSB’s Application Essays for 2015-2016

stanford-gsb-buildingApplication season at Stanford GSB is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.

Essay 1:

What matters most to you, and why? (750 words)

The dreaded Stanford open-ended essay prompt has been one of the most feared parts of the school’s application process for years. For many students the more open the prompt the higher the anxiety – couple this with the inherent pressure that results from applying to Stanford, and many students derail their chances of success before they even put pen to paper. Many students struggle with how to tackle this type of essay question and with Stanford, it’s best to follow the direction provided by the Admissions Committee.

The “what” of your essay is less important than the “why.” Stanford GSB, as much as any other program, truly wants to know who you are. So give them the chance by offering up some direct insight into who you are as a person. Introspection is key in this essay, and walking the AdComm through the “what” of the question, as well as why you are uniquely motivates by this “what”, will serve to humanize your candidacy and make your response more personal. Stanford strives to admit people, not just GMAT scores or GPAs, so make sure you let them into your world. Breakthrough candidates will utilize structured storytelling effects to craft a compelling narrative that brings the Stanford AdComm deep into the candidate’s world.

This essay honestly at its core is about getting to know you, so don’t miss the opportunity by trying to craft the perfect answer for what you feel the AdComm wants to read.

Essay 2:

Why Stanford? (400 words)

This is a typical “Why School X Question,” however, you will want to avoid the typical boilerplate response with Stanford and dive a bit deeper here. Think of this prompt in two parts: “Why MBA?” and “Why Specifically a Stanford MBA?” Be specific and connect your personal and professional development goals to the unique programs at Stanford that are relevant to your success. Breakthrough candidates will not only select clear, well-aligned goals, but will connect these goals with a personal passion that makes their candidacy feel bigger than just business. Now do not reach here, the more authentic this personal passion is the better it will connect with the AdComm, but for years Stanford has maintained a track record of looking for something a bit different in their candidates.

Just a few thoughts on the new essays from Stanford, hopefully this will help you get started. For more thoughts on Stanfords’s deadlines and essays, check out another post here.

If you are considering applying to Stanford GSB, download our Essential Guide to Stanford, one of our 14 guides to the world’s top business schools. Ready to start building your applications for Stern and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

 

Our Thoughts on Ross’ MBA Application Essays for 2015-2016

Michigan Ross MBA Admissions GuideApplication season at the University of Michigan’s Ross MBA program is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.

Essay 1:

What are you most proud of and why? How does it shape who you are today? (400 words)

This is a typical “accomplishment” essay, and with the limited word count it would be wise to focus on one accomplishment in the most direct fashion possible.

Dig deep as you identify what topic to discuss as these types of open-ended questions give applicants an opportunity to really differentiate themselves from the competition. Breakthrough applicants will align their personal, professional, or academic stories around some of the relevant values expressed by the Ross MBA.

Don’t be afraid to select a topic that extends outside of your professional career. Many candidates will opt to go the professional route, so consider “zigging” when the rest “zag.” Remember admissions committees will be reading a lot of essays so stand out by allowing them to explore a topic a bit more unique then the mundane. Also, keep in mind that you will have time to talk about your professional career and highlight some of your past accomplishments via the second essay.

Finally, don’t think if your accomplishment does not involve $100 million in savings or climbing Mount Kilimanjaro that your response will not be well received. What makes your response to this question relevant is the impact this accomplishment had to YOU.

Essay 2:

What is your desired career path and why? (400 words)

This is a traditional “career goals” essay. This type of question should come as no surprise to any candidate applying to business school. In fact, your response to this question should involve what initially drove your interest in business school to begin with, so Ross will be expecting a pretty polished essay here.

Many candidates will write generic essays outlining their career goals that could be relevant to any MBA program. What will separate breakthrough candidates from the masses is how personalized the essay reads.  Ross will be looking for you to combine your well thought out career goals with specifics on how you plan to utilize their program to reach these goals. Also, if relevant, connect your goals to an underlying passion you have for the role or industry. This will make your interest more tangible and highlight underlying elements of your personal story.

Just a few thoughts on the new batch of essays from Ross that should help you get started.

If you are considering applying to NYU Stern, download our Essential Guide to NYU Stern, one of our 14 guides to the world’s top business schools. Ready to start building your applications for Stern and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Create Breakthrough MBA Application Essays with Mini-Stories

writing essayIn many of the great business school application essays, candidates who are able to leverage creative writing tactics as the baseline for their essay responses create breakthrough essays. Now business school essays should remain polished and professional, but breakthrough essays tend to create a compelling and visual portrait of the situation and circumstances addressed with a response to an essay prompt.

Mini-stories are a great way to ensure you are capturing all of the most interesting and engaging aspects of your profile. The thought behind these mini-stories is that they should be designed to be independent of the essay questions asked by schools. Select stories that reflect the four dimensions of Leadership, Innovation, Teamwork and Maturity emphasized by many MBA programs that you can later apply to the specific essay questions asked from each school. The focus should be on highlighting your strongest and most in-depth personal, professional, and extra-curricular life experiences.

One of the most valuable aspects of creating mini-stories is that you don’t necessarily need any external information. The process is entirely about you and your background, so whether it is in the heart of application season or during a quieter period like the springtime, a candidate can create these valuable anecdotes.

When identifying these stories, don’t limit them to only one aspect of your profile. Include anecdotes from undergrad, extra-curricular activities, work experience, and personal life to develop a diverse array of talking points for potential essay responses. Aim for 5-8 mini-stories covering a diverse set of experiences.

With each story, include a short description and some supporting bullets describing some of the players involved and why the situation was transformative to you, focusing especially on its impact and what you learned from the experience. Remember, what is most important in these mini-stories is the “how” and not just the “what”. Think critically about your thought process in each scenario and the impact of your decisions.

The best essays combine multiple personal elements and touch on different characteristics and skills developed. For the sake of this exercise you want to briefly summarize how the main takeaways and characteristics are represented in the story. Once these mini-stories are completed and the essay topics are available, the next step is to match relevant stories to essay topics.

Utilize this structured and creative approach to most effectively tackle those daunting business school essays and create breakthrough essays that will stand out in the application process.

Considering applying to MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

 

 

Our Thoughts on NYU Stern’s MBA Application Essays for 2015-2016

NYU Stern Admissions EssaysApplication season at the NYU Stern School of Business is officially underway with the release of the school’s 2015-2016 essay questions.

Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.

Essay 1: Professional Aspirations

Why pursue an MBA (or dual degree) at this point in your life? What actions have you taken to determine that Stern is the best fit for your MBA experience? What do you see yourself doing professionally upon graduation? (750 words)

This is a very multi-layered essay coming from Stern that provides the candidate a great opportunity to share their professional game plan and why Stern is a key element to this game plan. The two essays are naturally structured to give candidates a chance to touch on both the professional and the personal side of their application. The way this prompt is worded signals that applicants should touch on the past a bit to provide context to what has brought the applicant to this point in their professional journey.

Stern is looking for a few things in this essay. First, it must be apparent that you have a clear understanding of where you come from and where you are going professionally. Stern is looking for self-reflective applicants who are clear on their professional aspirations. Addressing the concept of “Why Now” is a critical element in drafting a successful essay. Second, it must not only be clear of the candidate’s interest in the Stern MBA, but also what steps the candidate has taken to identify and realize this fit. Stern is looking for specifics here, so don’t shy away from the details about your primary and secondary research.

The rationale and the likelihood of success in reaching these identified career goals, given matriculation to Stern, is also a key aspect of how the school will evaluate candidates. Connecting these uniquely personal development goals to the unique offerings of the Stern MBA is critical to showcasing fit with the program.

Essay 2: Personal Expression

Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.

Similar to open-ended essay prompts at other elite programs, Stern wants to know who you are. Stern provides a bit of an alternative approach to this new trend by allowing applicants the chance to respond to the question across various multi-media options. If some of the alternative options work better for the narrative you are trying to communicate, then this could be a unique and creative approach to answering the question.

This essay feels like an obvious area to focus on more personal elements that would be relevant to someone whom you are about spend a lot of time with over the next two years. This essay is a natural area to show off your interpersonal skills and how you plan to utilize them while working closely with your classmates.

Think creatively about how you plan to share your response even if you are only using words. Creativity is not only limited to the medium – how you structure and organize your response could be another interesting way to stand out.

Just a few thoughts on the new essays from Stern, hopefully this will help you get started.

If you are considering applying to NYU Stern, download our Essential Guide to NYU Stern, one of our 14 guides to the world’s top business schools. Ready to start building your applications for Stern and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on Kellogg’s MBA Application Essays for 2015-2016

Kellogg School of ManagementApplication season at the Kellogg School of Management is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.

With all of your essays for Kellogg, treat your responses holistically and try to paint a complete picture of your candidacy within the school specific suite of essay questions.

 

Essay 1:

Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)

This is a hybrid “leadership” / “teamwork” essay that should come as no surprise coming from Kellogg. In fact this essay is similar to past incarnations at the notoriously teamwork driven program. One nuance to this reputation is that internally Kellogg views itself as a developer of leaders of teams not just team players, so this essay prompt strikes at the core of the mission of the program.

Historically, Kellogg has been as good as any other program at allowing students to tell their story with very specific and detailed essay prompts. Take the opportunity to share your perspective on a leadership story that has a little “bite” to it. Many candidates will share a leadership story and answer the individual questions as posed in the prompt. Breakthrough candidates will put the admissions committee right in the middle of the story via an introspective narrative that details the conflict inherent in any leadership challenge.

Also, a great essay will most definitely include references to people dynamics and how the candidate as a leader was able to evangelize the team. Just because there is not a direct individual question about teamwork in the prompt does not mean this should not be discussed – the first sentence of the prompt should be clue enough of your direction for this essay.

Essay 2:

Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

This essay is Kellogg’s take on the common “Why MBA” / “Why School X” essay. But with Kellogg you should always expect to go a bit deeper. Kellogg is looking for you to share a bit about your past, present and future and what makes Kellogg such an integral part of your planned journey. Program specifics will be key here so make sure you do your research and identify professional, academic, and social aspects of the program that will be integral to you reaching your development goals.

Breakthrough candidates will be introspective throughout their response to this essay reflecting on how they have reached the point of applying to Kellogg and what the path forward looks like as a Kellogg MBA.

These are just a few thoughts on the new batch of essays from Kellogg, and hopefully they will help you get started. For more thoughts on the essays and deadlines for this year, click here for another post.

Considering applying to MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Thoughts on MIT Sloan’s Application Essay for 2015-2016

MITApplication season at MIT Sloan is officially underway with the release of the school’s 2015-2016 essay question. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.

There is only one essay question for MIT Sloan so it is critical that applicants make the most of the limited real estate available here.

Essay 1:

Tell us about a recent success you had: How did you accomplish this? Who else was involved? What hurdles did you encounter? What type of impact did this have? (500 words or fewer)

MIT Sloan’s only essay this year falls into the category of an “accomplishment” essay. However, this essay is a bit more multifaceted than the typical “accomplishment” essay so this is a prompt applicants should read through a few times before diving in.

First thing’s first, make sure you follow the rules of the prompt. Nothing turns the admissions committee off faster than a candidate who does not answer the question as prescribed. Sloan is looking for a RECENT success so avoid examples that are too far in the past no matter how impressive. The subsequent clarifying questions in the prompt should signal the method by which Sloan is looking to hear your response.

Don’t fall into the trap of just telling the admissions committee how the success happened. Breakthrough candidates will show not tell the process behind the identified success. Your goal should be to have the reader feel like a “fly on the wall” in the story of your success. Bring the reader into the moment and your thought process as you introspectively recount the relevant business challenges and situations encountered during this experience.

Also, as you move to wrap this essay up try to quantify your impact as much as possible. For some accomplishments it will be easier than others, but a school like Sloan is looking for real impact so don’t shy away from the numbers here if possible. Why a specific accomplishment is relevant to you may not be immediately clear to the reader so make sure to highlight the significance of your recent success.

Finally, your essay topic along with all other elements of your application package should be aligned with the core values of the Sloan MBA. Review these tenets before you finalize your topic and make sure you are crafting your response to this essay with these values in mind.

These are just a few thoughts on the essay from MIT. Hopefully this will help you get started. For more thoughts on Sloan’s deadlines and essays, check out another post here.

Considering applying to MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Our Thoughts on the Harvard Business School Application Essay for 2015-2016

Harvard Business SchoolApplication season at Harvard Business School is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.

There is only one essay question for HBS so it is critical that applicants make the most of the limited real estate available here.

Essay 1:

It’s the first day of class at HBS. You are in Aldrich Hall meeting your “section.” This is the group of 90 classmates who will become your close companions in the first-year MBA classroom. Our signature case method participant-based learning model ensures that you will get to know each other very well. The bonds you collectively create throughout this shared experience will be lasting.

Introduce yourself. (No word limit)

The dreaded open-ended essay prompt has caused many sleepless nights for MBA applicants, couple that with the inherent pressure that results from applying to HBS and this essay may be viewed as one of the more nerve-wracking questions of the application season. Many students struggle with how to tackle this type of essay question and I’m here to tell you to relax and just stay structured.

With seemingly open-ended prompts like this one, the key is to stay structured. Typically, with more detailed essay prompts that have more individualized components within the question the outline of the essay almost writes itself. An open-ended essay like this one requires the applicant to more formally structure the response upfront to ensure the narrative is clear for the AdComm.

However, before diving into the structure, topic selection is critical. This will involve a good deal of introspection both in selecting the anecdotes as well as in the context of your actual writing. Aligning your narrative around a personal or professional passion is a powerful approach to telling your story. The more authentic this passion is the better it will be received by admissions.

Painting a vivid narrative of how the current incarnation of you has manifested will separate the mundane essay from the truly breakthrough essay. It’s about showing and not telling here so highlight the unique experiences that have brought you to this point. With HBS, the pressure to impress tends to be very high but focus less on the outlier stories from your competition (climbed a mountain, sold a start-up, ran a marathon) and focus on letting your own unique personality shine through amidst the anecdotes you share.

This essay honestly at its core is about getting to know you so don’t miss the opportunity by trying to craft the perfect answer for the admissions committee.

These are just a few thoughts on the new essay from HBS. Hopefully this will help you get started. For more thoughts on Harvard’s deadlines and essay, check out another post here.

Considering applying to MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Dartmouth (Tuck) Admissions Essays and Deadlines for 2015-2016

Dartmouth’s Tuck School of Business recently released its application deadlines and essays for the Class of 2018. Tuck stuck with two required essays this year, and the questions are substantially the same, although both of them have been reworded a bit for this year’s application. These small changes suggest that the Tuck admissions team was mostly happy with the responses they saw from last year’s applicant pool.

Without further ado, here are Tuck’s deadlines and essays for the 2015-2016 application season, followed by our comments in italics:

Dartmouth (Tuck) Application Deadlines
Early Action round: October 7, 2015
November round: November 4, 2015
January round: January 6, 2016
April round: April 4, 2016

Tuck’s deadlines are almost exactly the same as they were last year. Rather than joining other top MBA programs in pushing its first round deadline into September, Tuck decided to hold steady. Note that Tuck is one of the few top business schools to offer an Early Action admissions option. “Early Action” means that the decision is non-binding, although if you are admitted you will need to send in a $4,500 deposit by January 15 if you plan on enrolling. If Tuck is your top choice, or at least a very strong 2nd or 3rd choice, Early Action is a great way to demonstrate that you’re seriously interested in Tuck.

Dartmouth (Tuck) Application Essays

  1. What are your short- and long-term goals? Why do you need an MBA to achieve those goals? Why are you interested in Tuck specifically? (500 words)

    This question has been substantially reworded since last year, although at its core, it’s still the same fairly standard “Why an MBA? Why this school?” question that many business schools ask. One notable change is actually the addition of the second question in there (“Why do you need an MBA?”), and the fact that the Tuck admissions team added this part suggests that perhaps not enough applicants were addressing this fairly obvious question last year.

    The other subtle change is how the last part of the prompt changed from “Why are you the best fit for Tuck?” to “Why are you interested in Tuck specifically?” No matter how the question is asked, Tuck really is still trying to get at the concept of fit here — what about Tuck interests you enough that you would consider devoting two years of your life to the program? Tuck takes the concept of fit very seriously when evaluating candidates — which makes sense, given its small class size and remote location — so you need to take it seriously, too.

    Keep in mind that anyone can browse the school’s website and drop some professors’ and clubs’ names into this essay; a response that will really stand out is one that is believable, shows that you’ve done your research and reveals something unique about you. In this way, the wording in last year’s essay prompt can be a great guide to writing a great response to this year’s question.

  2. Tell us about your most meaningful leadership experience and what role you played. How will that experience contribute to the learning environment at Tuck? (500 words)

    This question has also been tweaked for this year’s application. The meaningful difference is in the second part: While last year’s question asked you what you learned about yourself, this year’s version squeezes in the part that was dropped from Essay #1. Why does this matter? Because the part that was dropped (“What did you learn about your own individual strengths and weaknesses through this experience?”) is still actually pretty important, and it’s hard to imagine writing a great essay that doesn’t at least briefly cover that material this year.

    Since you only have 500 words for the whole essay, being succinct will be important! You need to describe what the situation was, what action you specifically took, and what the results were (Situation-Action-Result, “SAR”). And devoting at least several sentences to how you grew or changed makes a lot of sense… So you’re left with less than half of essay to tie this all back to Tuck and how you will contribute. No problem, right?

    Are you grasping for a story to use for this essay? Don’t lose site of that important word in the first part of the question: leadership. Keep in mind that leadership shows itself in many forms, not just from being the official manager of a team. Perhaps you took on a tough problem that no one else wanted to deal with. Maybe you faced a tough ethical decision that kept you up at night. Or maybe you spotted an opportunity for how something could be done in a better way, and you convinced your peers to come around to this new way of doing things… All of these could make for rich stories to use in this essay!

    Finally, remember to tie it back to Tuck. Our advice here is not to force it (e.g., “… and that is why I will be a natural to lead the Tuck Finance Club”). The key is to tell an story that demonstrates your growth as a young, developing leader, and then to demonstrate that you understand what Tuck’s respectful, collaborative culture is all about.

  3. (Optional) Please provide any additional insight or information that you have not addressed elsewhere that may be helpful in reviewing your application (e.g., unusual choice of evaluators, weaknesses in academic performance, unexplained job gaps or changes, etc.). Complete this question only if you feel your candidacy is not fully represented by this application. (500 words)

    As we always tell applicants when it comes to the optional essay for any application, only answer this essay prompt if you need to explain a low undergraduate GPA or other potential blemish in your background. No need to harp on a minor weakness and sound like you’re making excuses when you don’t need any. If you don’t have anything else you need to tell the admissions office, it is entirely okay to skip this essay!

Each year we work with dozens of MBA applicants who want to get into Tuck. If you’re ready to start working on your own candidacy, call us at 1-800-925-7737 and speak with an MBA admissions expert today. And, as always, be sure to find us on Facebook and Google+, and follow us on Twitter!

By Scott Shrum

A Breakdown of Columbia Business School Essay Questions for 2015-2016

columbia-mba-admissions-guideApplication season at Columbia Business School is officially underway with the release of the school’s 2015-2016 essay questions. Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.

There are three essay questions for Columbia, which is a high number in these days of essay consolidation at most other business schools. With so many essays it is critical that applicants present their candidacy in a clearly aligned fashion.

Essay 1:
Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals going forward, and how will the Columbia MBA help you achieve them? (Maximum 500 words)

Columbia’s first essay falls into the category of your typical “career goals” essay and is double the word count of the other essays so the school is expecting a fully fleshed out path forward. Avoid spending much time detailing your past as the prompt clearly has taken account of your past professional career. This is purely a future-oriented career essay.

With that said, clear articulation and alignment of your short-term and long-term career goals will be key to executing a successful essay here. Probably even more important, given the ubiquity of the career goals portion of the prompt, is the fit portion of the essay. Breakthrough candidates will cite specific references to Columbia’s professional, academic, and extra-curricular programs that will support the applicant’s development goals. With so much competition amongst similar institutions it is critical to make a bold case for a strong fit with the program.

Essay 2:
Columbia Business School’s location enables us to bridge theory and practice in multiple ways: through Master Classes, internships, the New York Immersion Seminars, and, most importantly, through a combination of distinguished research faculty and accomplished practitioners. How will you take advantage of being “at the very center of business”? (Maximum 250 words)

Again keeping in mind the totality of the three essays, it may make sense to reserve the NY specific advantages until essay two. Essay one presents a clear opportunity to do this but doubling down here would make more sense. With so few words to work with you want to get right to the point in this essay.

Columbia outlines a few of the potential advantages the school offers in the prompt, so you want to get specific on what the relationship between the school and the “Big Apple” can offer you. Breakthrough candidates will personalize this essay right from the start and structure the essay around specific aspects of the Columbia Business School experience relevant to the candidate’s personal and professional development.

Essay 3:
CBS Matters, a key element of the School’s culture, allows the people in your Cluster to learn more about you on a personal level. What will your Clustermates be pleasantly surprised to learn about you? (Maximum 250 words)

This is a great opportunity to let your personality shine through. The first two essays cover career goals and fit and interest in Columbia, but this essay is a bit more open. These types of essays tend to be the greatest opportunities for candidates to differentiate themselves, so don’t miss out on this chance!  As you choose which topic to discuss keep in mind what would engage your classmates and it goes without saying but whatever you share should actually be something not immediately obvious to the Admissions Committee. Breakthrough candidates will leverage their research into the Columbia culture to frame a response that is not only unique but also compelling to the admissions team.

These are just a few thoughts on the new batch of essays from Columbia Business School. Hopefully these thoughts will help you get started.

Considering applying to MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!

Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here

Chicago Booth Admissions Essay and Deadlines for 2015-2016

The Booth School of Business at the University of Chicago recently released its MBA application deadlines and essay for the Class of 2018. After years of whittling down its essay count to just one single essay last year, Booth returns with one essay this year, although it’s a new one. Booth has always been one of the pioneers in using unusual essay prompts, and it’s good to see that continue. The way they go about it this year is a little different (and perhaps not ideal), but we dig into that in much more detail below.

Here are Chicago Booth’s admissions deadlines and essays for the 2015-2016 season:

Chicago Booth Application Deadlines
Round 1: September 17, 2015
Round 2: January 5, 2016
Round 3: April 5, 2016

Once again Booth has moved its Round 1 deadline forward by a week, making Booth the latest top business school to have its first deadline come in mid-September. (Five years ago, Booth’s Round 1 deadline was October 13… Things have changed!) The good news is that applying to Booth in Round 1 means that you will get your decision back by December 10, which gives you almost a month before most business schools’ Round 2 deadlines come in early January. Booth’s Round 2 and Round 3 deadlines each moved only slightly compared to last season.

Chicago Booth Application Essay

  1. Chicago Booth values individuality because of what we can learn from the diverse experiences and perspectives of others. This mutual respect creates an open-minded community that supports curiosity, inspires us to think more broadly, take risks, and challenge assumptions. At Booth, community is about collaborative thinking and tapping into each other’s different viewpoints to cultivate new ideas and realize breakthrough moments every day. Using one of the photos provided, tell us how it resonates with your own viewpoint on why the Booth community is the right fit for you.

    This essay prompt is new this year, although at its core, it’s not that different from last year’s essay. The Booth admissions team wants to get to know you better, and this is their way of doing it. Why did they change the essay prompt? Our bet is that they actually liked what they saw from applicants last year, but they seemed determined to make their essays a moving target because of all of the coaching resources that applicants have access to (such as this blog!)… This is their way of trying to keep it fresh while not messing with the formula too much.

    We always tell applicants that they have to do two things to be successful: stand out from other applicants, but also show fit with their target MBA program. With this essay prompt Booth is going after the latter; they explicitly ask you to show why the Booth community “is the right fit for you” here! But, how you show fit is one way you can stand out vs. other applicants. Don’t be afraid to get creative here! (Here are all of the technical details of what you can and can’t submit.) Remember, the reason Booth kept this question is because it really is the admissions committee’s best chance to get a sense of your personality, so let that personality shine through here!

    Finally, the addition of the “react to one of these photos” idea is… interesting. We have a feeling that a lot of applicants will end up forcing the explanation of why a photo of Eugene Fama resonates with them… At a high level, our advice is not to get too hung up on your choice of photo. Don’t just randomly pick one and then use editorial duct tape to attach that your own story, but remember that the admissions committee really wants to learn about YOU here, not about what you think of one of these photos. Any one of Booth’s thousands of applicants can write about those photos, but only you can tell Booth about you.

If you’re ready to start building your own application for Booth and other top MBA programs, fill out a free profile evaluation and speak with an MBA admissions expert. And, as always, be sure to find us on Facebook and Google+, and follow us on Twitter!

By MBA Admissions Deadlines, MBA Essays

UC Berkeley (Haas) Admissions Essays and Deadlines for 2015-2016

UC Berkeley (Haas) Admissions EssaysThe Haas School of Business at UC Berkeley recently published its MBA admissions deadlines and essays for the coming application season. After chopping away at its essay count in the recent past, Haas has held steady this year, keeping the required essay count at three. But, interestingly, the school has made some changes that make this year’s application look more like the application that Haas used two years ago. We’ll dig in and tell you everything you need to know below.

Now let’s dig in! Here are Haas’s deadlines and essays for the Class of 2018, followed by our comments in italics:

Berkeley (Haas) Application Deadlines
Round 1: October 1, 2015
Round2: January 7, 2016
Round 3: March 31, 2016

Haas’s Round 1 and Round 2 deadlines are exactly the same as they were last year. The one bit of news here is that while the school used to wait until mid-January to notify Round 1 applicants, now applying in Round 1 means that you will get your decision by December 17, giving you at least a couple of weeks before most schools’ Round 2 deadlines, should you need to scramble and apply to some backup schools. Looking at Round 3, Haas pushed back this deadline by nearly three weeks vs. last year, matching similar moves at some other top schools to hopefully catch a few more great candidates who may have missed the earlier rounds.

Berkeley (Haas) Application Essays

  • If you could choose one song that expresses who you are, what is it and why? (250 words)

    This question is new this year, although Haas actually used it before dropping it last year. Now it’s back, and it’s clear that the Haas admissions team wants to get past the normal jargon and stuffy language and get a real sense of your personality here. That means you shouldn’t be afraid to have a little fun or reveal the real you here. If an admissions officer reads this essay and then still has no sense of what it would be like to meet you in person, then you haven’t made good use of this essay. That doesn’t mean your choice of a song needs to be wacky or so deep that it will make the reader cry, but avoid the temptation to choose a song that merely echoes one of the more straightforward themes you will cover below. And, we’re willing to take bets on the number of applicants who say their favorite song is John Lennon’s “Imagine”… Save the high-minded “I want to save the world” stuff for another essay! This one is more for just helping admissions officers feel like they know you at least a little bit.

  • Please respond to one of the following prompts: (250 words)
    – Describe an experience that has fundamentally changed the way you see the world and how it transformed you.
    – Describe a significant accomplishment and why it makes you proud.
    – Describe a difficult decision you have made and why it was challenging.

    All three of these essay prompts try to get at the same thing — identifying an experience in your life that led to growth and transformation. The first one is essentially carried over from last year’s application, and the second one is quite similar to a prompt from last year, although it’s a little broader this time around (it can be any accomplishment, not just a professional one). The third question is new this year. And, most notably, you’re picking just one, while the first two questions were actually two separate required prompts on last year’s application. We like that Haas gives applicants three different ways to go about this one; your best story may come from an accomplishment, or from overcoming a setback, or from making a tough choice in life. Why not let you choose which story to tell here?

    No matter which essay prompt you choose, think about the “SAR” (Situation-Action-Result) essay framework here — describe what happened, what you did, and then what happened as a results. Sounds obvious, right? You would be surprised by how often applicants get lost in the details and end up using most of their words merely to describe to the situation… the result gets tacked on in two sentences at the very end! That’s too bad because the result — not just what happened in that situation, but also how you changed as a result — is what Haas really wants to know here! Even seemingly smaller accomplishments or life events, such as the first time you spoke in front of a large group, can make for a really impactful essay here.

  • Tell us about your path to business school and your future plans. How will the Berkeley-Haas experience help you along this journey? (500 words)

    This is the more conventional “Why an MBA? Why this school?” question that MBA programs often ask. Ask yourself these questions: Where do you see yourself in a few years (and beyond that), and why do you need an MBA to get there? Specifically, why do you need a Haas MBA to get there? Why not another top-ten MBA program? Really force yourself to answer that question, even if not all of your answer makes its way into your final essay response!

    By the way, the Haas admissions team gave you a big hint here: On the Haas website, check out the paragraph that introduces the essays. It describes the four key principles that define the Haas culture: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. Your goal here is NOT to see how many of these you can cram into your essay (this is not merely an exercise to see if you bothered to read the website), but if none of that appeals to you, and you can’t even articulate why Haas is the right way for you to invest in yourself, then you need to take a step back before drafting this essay. You obviously are an unfinished product, which is why you’re considering business school… Help the admissions committee believe that Haas is the right place for you to grow for the next two years, invoking those four key principles where you can.

If you’re ready to start building your own application for Haas and other top business schools, fill out a free profile evaluation and speak with an MBA admissions expert. And, as always, be sure to find us on Facebook and Google+, and follow us on Twitter!

By Scott Shrum