Visiting a business school before officially applying is always recommended to MBA candidates, but for the most part, schools will not automatically assess an applicant negatively if they are unable to visit. There are so many factors involved when considering how a school visit will affect your candidacy, the best way to view them is as something that can potentially help you, but won’t directly hurt either. Let’s look at some of the overall benefits to visiting schools before applying to them:
Visiting a business school is a great opportunity to both do some primary research on the school itself, and to add some fodder to your application, which should improve the package you eventually submit. Not only will a visit actually improve the context of your application, it will also help you support your eventual decision-making process (if admitted) which is an added benefit.
A school visit is also an unprecedented opportunity to connect directly with decision makers – I know many students who have made strong impressions with admissions committee members leading directly to positive notations being added to their candidate folder. Again, positive interactions like this can certainly push fringe candidates across the line to the “admit pile” and further boost already strong candidates.
Business school campus visits can also add context to more troubled packages that require a bit more clarity and discussion of potential red flags. Without directly connecting with admissions reps via an in-person campus visit, this opportunity cannot exist for candidates with more complex situations. If this sounds like you, if it is possible for you to visit campuses, it is something I strongly suggest.
Now, every circumstance is certainly not the same. Distance is definitely a huge factor in determining an applicant’s ability to travel and visit. International candidates or those travelling from a far distance may be at a perceived disadvantage here, but again, keep in mind the positive impact this visit can have on your chances; look at the business school visit as a good decision if you can feasibly make it, but as having a neutral effect on your application if you cannot.
Make the decision that makes the most sense for you. Regardless of how many business schools you visit, if you have not created a compelling application package and/or are a great fit on paper, then a school visit will not save your candidacy. Focus on creating a breakthrough application and utilize the school visit as an additional opportunity to bring your candidacy alive for the admissions team.
Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or click here to take our free MBA Admissions Profile Evaluation for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+ and Twitter.
Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.