Breaking Down Kellogg Evaluation Criteria

Kellogg School of ManagementThe Kellogg School of Management at Northwestern University has always taken a holistic view of their application process and the criteria with which it assesses candidates. Before diving head-first into the application process, candidates should review the evaluation criteria that the school has publicly communicated.

This approach will allow interested applicants a chance to strategize how they will best craft their profiles for success in applying to the the prestigious midwestern university. Now keep in mind, creating a game plan based on the evaluation criteria below should not be confused with trying to “game” the process – it should be instead used to focus your approach to the Kellogg application.

Let’s explore the five aspects of Kellogg’s evaluation criteria that the Admissions Committee utilizes for interested applicants:

1) Work Experience

This is business school after all, so your pre-MBA work experience will matter. Kellogg, like many other top MBA programs, is pre-disposed to strong brands, not just because these names have more cache, but because often these strong brands afford great development opportunities for those early in their careers. However, not having a strong brand on your resume is not necessarily a negative. The AdComm is really looking for the rigor and nature of your work experience here more so than a flashy brand. The more logical and upward-trending your work experience appears, the better off you will be in this area.

2) Impact

The criterion of impact connects directly with your work experience but is not limited exclusively to this domain. This single category can communicate a lot to the AdComm about your past, present and potential future. Kellogg seeks applicants who have driven impact in their past organizations and will continue to do so in the future, so make sure, if possible, you highlight your impact on the various organizations you have been a part of.

3) Professional Goals

Are your professional goals clear and logical? Do they align with your background? These are some of the questions you need to make sure you have articulated responses to. Kellogg wants to know that you have thought through your career goals as well as how their particular school can help you reach them, and specifically, Kellogg is seeking to determine whether the program can help you reach your goals given your background and the offerings of the school.

4) Leadership

Leadership skills are one of the top skills the AdComm at Kellogg look for in prospective students. Whether you are a seasoned professional or an applicant early in your career, it is important to showcase at the very least pockets of leadership in your background.  Leadership can exist anywhere, so make sure to canvas all aspects of your background to ensure you are highlighting your most relevant leadership experiences. Remember, leadership skills do not have to be limited to your professional experience –extra-curricular leadership experiences can be just as important if framed appropriately.  Kellogg is looking for the future leaders of tomorrow, so try to get the program excited about your leadership potential.

5) Interpersonal Skills

Coming from Kellogg, it should come as no surprise that this is a key evaluation point, given the educational approach that the school has pioneered and championed over the last few decades. Kellogg has built an unparalleled student community and has created a comprehensive application process that filters out the right type of applicants. Utilize the various touchpoints Kellogg offers via their application process to highlight the unique aspects of your personal and professional character and experiences.

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Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here