Let’s discuss from a high level some early thoughts on how best to approach these new essay prompts.
Essay 1: Professional Aspirations
Why pursue an MBA (or dual degree) at this point in your life? What actions have you taken to determine that Stern is the best fit for your MBA experience? What do you see yourself doing professionally upon graduation? (750 words)
This is a very multi-layered essay coming from Stern that provides the candidate a great opportunity to share their professional game plan and why Stern is a key element to this game plan. The two essays are naturally structured to give candidates a chance to touch on both the professional and the personal side of their application. The way this prompt is worded signals that applicants should touch on the past a bit to provide context to what has brought the applicant to this point in their professional journey.
Stern is looking for a few things in this essay. First, it must be apparent that you have a clear understanding of where you come from and where you are going professionally. Stern is looking for self-reflective applicants who are clear on their professional aspirations. Addressing the concept of “Why Now” is a critical element in drafting a successful essay. Second, it must not only be clear of the candidate’s interest in the Stern MBA, but also what steps the candidate has taken to identify and realize this fit. Stern is looking for specifics here, so don’t shy away from the details about your primary and secondary research.
The rationale and the likelihood of success in reaching these identified career goals, given matriculation to Stern, is also a key aspect of how the school will evaluate candidates. Connecting these uniquely personal development goals to the unique offerings of the Stern MBA is critical to showcasing fit with the program.
Essay 2: Personal Expression
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.
Similar to open-ended essay prompts at other elite programs, Stern wants to know who you are. Stern provides a bit of an alternative approach to this new trend by allowing applicants the chance to respond to the question across various multi-media options. If some of the alternative options work better for the narrative you are trying to communicate, then this could be a unique and creative approach to answering the question.
This essay feels like an obvious area to focus on more personal elements that would be relevant to someone whom you are about spend a lot of time with over the next two years. This essay is a natural area to show off your interpersonal skills and how you plan to utilize them while working closely with your classmates.
Think creatively about how you plan to share your response even if you are only using words. Creativity is not only limited to the medium – how you structure and organize your response could be another interesting way to stand out.
Just a few thoughts on the new essays from Stern, hopefully this will help you get started.
If you are considering applying to NYU Stern, download our Essential Guide to NYU Stern, one of our 14 guides to the world’s top business schools. Ready to start building your applications for Stern and other top MBA programs? Call us at 1-800-925-7737 and speak with an MBA admissions expert today. As always, be sure to find us on Facebook and Google+, and follow us on Twitter!
Dozie A. is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more of his articles here.