What Everybody Ought to Know About Our 2012 Predictions

And just like that, another year has already come and gone. It’s time to check in and see how we did with the six predictions we made 12 months ago. We love sticking out our necks and putting forward an opinion in this space; it’s even better when we can back up what we write with accountability. Fortunately, the world didn’t end in December, affording us the opportunity to look back and see just how well our crystal ball worked last January.

Without further ado, here is what we predicted for 2012, and how things ended up turning out:

The iPad will become so commonplace as an admissions tool that it will cease to be a news story.
This one is hard to judge since not every MBA admissions office publicly states exactly how it goes about reviewing applications. However, based on anecdotal evidence, we believe that tablet (iPad or otherwise) usage has grown significantly in the past year, and will continue to do so going forward.

2012 will be a weak year for international applicant volume at U.S. business schools.
While the bottom didn’t exactly drop out of the market for American MBA programs, the trend was clear: In 2012 foreign business school applicants were less likely to target U.S. schools than they had been in years. Some of what we know was shared by MBA admissions officers who asked that we not share any specifics, but their early concerns about a drop in applications from abroad did turn out to be well founded, at least for some top business schools.

The percent change in year-over-year GMATs taken will spike in May this year as examinees attempt to avoid the Integrated Reasoning section.
This most certainly happened. Just judging by the traffic to our Integrated Reasoning pages and the number of frantic calls we got from students last May, there was undoubtedly a spike in GMAT volume driven by Integrated Reasoning last May. The media reported on this trend as well, and GMAC reported that GMAT volume in testing year 2012 rose 11% vs. the previous year. Without a doubt, many applicants were spooked by Integrated Reasoning, and GMAT volume spiked accordingly.

Non-traditional MBA programs will grow in number and in application volume.
We have definitely seen this trend emerge more over the past year. Just a month after we made this prediction, Kellogg announced that it would shrink its two-year MBA program and grow its one-year program. The Financial Times picked up on this trend, and described how more U.S. business schools planned on introducing programs outside of the typical two-year model. This will likely continue in 2013.

Veritas Prep’s blog will feature some unique number properties take on the 2/29 date on Leap Day.
Darn! Our Feb. 29 blog post didn’t do this! (But it did feature a cool MBA admissions chat that we did with the Wall Street Journal.)

February will seem to drag on a lot longer than usual this year.
More leap year humor. Thanks for indulging us.

All in all, not a bad batting average for 2012! Stay tuned for our 2013 predictions, coming soon. Also, be sure to find us on Facebook and Google+, and follow us on Twitter!

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