GMAC to Host Virtual MBA Fair in November

The Graduate Management Admission Council (GMAC) has announced that it will host an online admissions fair featuring admissions representatives from dozens of top MBA programs next month, on November 22 and 23. The GMATCH Virtual Fair, which will take place entirely online, is being billed as the “the first truly global virtual fair” for business school applicants and admissions officers.

GMAC has lined up a rather extensive list of MBA programs around the world for the event, including London Business School, INSEAD, UVA (Darden), Georgetown (McDonough), UCLA (Anderson), the Hong Kong University of Science and Technology, and Nanyang Business School.

To quote the GMAC web site:

The innovative GMATCH concept employs a rich graphical interface featuring virtual booths and a multimedia auditorium stocked with material about each participating school’s programs as well as management education in general. Participants will be able to use webcams to enable face-to-face interaction.

In some ways the “virtual” interface of the event reminds us of earlier attempts by some schools to capitalize on the popularity of online worlds such as Second Life to promote their schools and even teach courses. We have yet to see this “virtual world” concept (as opposed to a more straightforward lecture-and-slides-on-a-computer-screen format) take off in these scenarios, although we credit GMAC for giving it another go.

More important than the format is the content of the event itself — this is a great way for you to interact with admissions officers from programs that you might never have considered, simply because they’re on the other side of the globe and your chances of being able to visit the school are remote. We recommend using the GMATCH Virtual Fair as a chance to go outside your comfort zone (after all, you’re in the comfort of your own home!) and explore some programs that you might not have otherwise considered.

You can register for the event here.

Thinking about applying to a top-ranked MBA program this year? Give us a call at (800) 925-7737 to speak with an MBA admissions consultant today. And, as always, be sure to find us on Facebook and follow us on Twitter!

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